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Tag: Nima DT Namchu

  • He moves from Cheil Worldwide where he was Group Creative Director leading a team handling Samsung mobiles,televisions and home appliances besides other businesses

    Navin Theeng joins Havas Worldwide as ECD in GGM

    By A Correspondent

     

    Navin Theeng

    Navin Theeng has joined Havas Worldwide as Executive Creative Director, Gurugram. He moves from Cheil Worldwide where he was Group Creative Director leading a team handling Samsung mobiles, televisions and home appliances besides other businesses.Theeng replaces the erstwhile ECD team of Nakul Sharma and Tirtha Ghosh.

     

    “At Havas, we are working towards not just blurring the line between digital and traditional creative but completely erasing it. And a creative leader who is comfortable with and excited by both is what we needed. I think we have found that person in Navin,” said Nima DT Namchu, Chief Creative Officer, Havas Worldwide, India.  Theeng will report to Namchu and will be responsible for digital and traditional creative output of Gurugram (eka Gurgaon) office.

     

    Nima DT Namchu
    Nirmalya Sen

    Welcoming Theeng aboard, Chief Executive Officer Nirmalya Sen said: “Navin’s appointment is a part of our further strengthening of our already robust offering in Gurgaon. Navin brings with him not just an impressive track record as a creative mind, but also a reputation for leading his team to creative excellence. I wish him great success with Havas Worldwide.”

     

    “It’s a bit of a homecoming”, said Theeng. This is his second stint at the agency after a fairly long first stint. “But other than that, everything has changed. Technology was a bit of a bugbear 10 years back, but now the possibilities are endless. You can expect to see more technology-infused ideas coming from Havas.”

     

    In the 18 years he has been in the industry, Navin has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports.

     

     

  • The TVC further establishes the idea in the jingle that a mother's love will never reduce but the oil in the food can definitely be reduced with Samsung's new technology

    Cheil unveils new campaign for Samsung’s new microwave series

    By A Correspondent

     

    Cheil Worldwide SW Asia has unveiled a new campaign that highlights oil free cooking Samsung Slim fry microwave oven. The TVC went on air on 25th September, 2014.

     

    The communication had to establish the unique benefit of cooking with the new technology and it has been effectively captured in the television commercial that expresses a mother’s unconditional love when feeding her child. The TVC takes one through snapshots of mothers of all age groups from different parts of India, where they are shown frying food in the traditional way and feeding their child. It then introduces the “Samsung Mother” who is seen giving her child his favourite French fries, which she cooks in the Samsung Slim fry microwave oven, with up to 80 per cent less oil. The TVC further establishes the idea in the jingle “a mother’s love will never reduce but the oil in the food can definitely be reduced with Samsung’s new technology.”

     

    Nima DT Namchu

    “Healthy is increasingly becoming something mums are looking to put on their kids’ plates. However, more often than not, either taste or health gets compromised. When we were presented with a product that promised the same great taste, only with a lot less oil, getting to the idea of ‘the same indulgence but a lot less oil’ was only logical,” said Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia.

     

  • Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations

    Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo

    By a correspondent

     

    The era of creative collaborations may well have made a landfall on the Indian advertising industry. Cheil India’s latest television commercial for Samsung’s Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.

     

    The seamless co-creation both at a strategic and creative level is seen in the Galaxy Grand Neo TVC where it takes the thought ‘Make everyday Grand’ to yet another level. This is ably demonstrated through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to ‘Make everyday Grand!’

     

    Nima DT Namchu

    Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia said of the collaborative creative campaign, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades – with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”

     

    Ashish Khazanchi

    Ashish Khazanchi, Managing Partner, Enormous Brands shared, “Advertising is always co-created. Be it client – agency, agency – filmmaker or even a creative and media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”

     

    Kundan Joshee

    According to Kundan Joshee, Sr. Vice President, Cheil Worldwide SW Asia, “Samsung’s Galaxy Grand is all about making the everyday grand. With the Galaxy Grand Neo we decided to take on a new way to look at this opportunity; we do believe we’ve succeeded.”

     

  • Mr Namchu will join soon, from Contract Advertising where he was senior VP and Executive Creative Director

    Cheil appoints Nima DT Namchu as ECD

    By A Correspondent

     

    Cheil Worldwide SW Asia has announced the appointment of Nima DT Namchu as Executive Creative Director. Mr Namchu will join soon, from Contract Advertising where he was senior VP and Executive Creative Director.

     

    Confirming the appointment, Alok Agrawal, COO, Cheil WW,SW Asiasaid: “Cheil SW Asia has been growing at a rapid pace, gaining traction both on account of new business and current client portfolio. We have been steadily improving our creative product and the proof was the recent win at Cannes. Nima is a highly accomplished creative person and I am happy to have him on board. His joining completes the creative trilogy at CheilIndia, and along with Varun and Ravi, we will be a creative force to reckon with.”

     

    Mr Namchu comes with over 19 years of experience in advertising. Over the years Namchu has worked with a wide range brands including Sony, Indian Oil, LG, Maruti, Mastercard, Nescafe, Perfetti Van Melle, Virgin Atlantic, Reebok, General Motors (OPTRA), XBOX, Hewlett Packard, Aviva Life Insurance, Jim Beam. More recently, he has been involved with Domino’s Pizza, Google, NIIT, SpiceJet Whirlpool, DelMonte Foods, Jaypee , Dabur and British Council among others.