MxMIndia

Tag: Niloufer Dundh

  • From a five-member team in Mumbai, the firm is an 85-strong team spread across seven offices

    Ventes Avenues celebrates 9th anniv

    By Our Staff

     

    Ventes Avenues, the Mumbai-headquartered mobile adtech firm specialising in mobile performance, branding, technology and audience solutions, is celebrating nine years of being in business.

     

    “From a five-member team in our Mumbai office where we started on October 23, 2014 to our current strength of 85 spread across seven offices in India and  South East Asia –  Mumbai, Gurugram, Bengaluru in India, Jakarta in Indonesia, Ho Chi Minh City in Vietnam, Kuala Lumpur in Malaysia and Singapore. Over these nine years, we have reached new heights and gained invaluable knowledge and unique experiences. Together, we have weathered all challenges that came our way and have emerged even more resilient. As we reminisce through the years, it’s evident that we have evolved as a robust company, being nimbly footed has allowed us the flexibility to change with time, and embrace new technology, while always being relevant and consistently staying ahead of the curve. What sets us apart is that, without any external funding, we have grown our business from the revenue we generate; we remain a bootstrapped Indian company. With renewed vigour, starting with a new focus on the technology solutions, creation of our own DSP platform, aimed at elevating branding and performance campaigns. Transitioning from the development of our own proprietary ad-tech platforms and fraud tools to building a robust re-marketing platform. We place a strong emphasis on both our internal and external customers, and a profound understanding that trust and transparency in all our interactions have been the cornerstone of our current achievements. Our eyes swell with pride for the incredible Ventes Avenues we have built. Thank you all for being part of our phenomenal journey, and here’s to many more years of success, growth and amazing partnerships.”

     

    Said Niloufer Dundh, Founder and CEO of Ventes Avenues: “Nine years ago we embarked on this journey, armed with vision, determination and a dream. This dream started when the three of us came together, Bala (whom I have worked with since 2005) and Fauzan (who we started working with in 2008) and I sat sipping coffee over many Saturdays at Starbucks, jotting notes and ideas on diaries, paper napkins and forming strategies on Bala’s laptop, then, one day, we decided to take the plunge. And here we are, nine years later, living out our dream. Over these nine years, we’ve not just grown in size and stature, but we’ve also evolved as a company that cherishes learning, innovation, technology and the power of teamwork. The fact that we have successfully completed nine years is a remarkable testament to the amazing people who work with us at Ventes and the unwavering support of our clients and agency partners. This would have never been possible without the trust of various international publishers and technology partners that Ventes represents in India and SEA. We extend our heartfelt thanks for the love, support, and encouragement we have received from our teams, our partners, and our friends in the industry. Your support means the world to us.”

     

  • It is a testament to expanding and serving brands in the region

    Ventes Avenues launches operations in Malaysia

    By Our Staff

     

    We missed carrying this last week.

    Ventes Avenues, the leading Mobile AdTech company specialising in Mobile Performance, Branding, Technology, Audience Solutions and Influencer Marketing, has spread its wings into the Malaysian market. Ventes has been actively stepping into the Southeast Asian market, and this latest move into Malaysia is a testament to its commitment to expanding and serving brands in the region.

     

    Said Niloufer Dundh, Founder & CEO, Ventes Avenues: “I am thrilled to witness our entry into the vibrant and dynamic South East Asian market. This expansion to Malaysia represents a significant milestone in our journey. We are committed to delivering exceptional value to brands in this region, building upon our solid foundation in Singapore, Indonesia and Vietnam. With our eyes set on growth and our determination unwavering, we are excited to embark on this new chapter, forging meaningful connections, providing comprehensive and tailored solutions to brands, leveraging our expertise in mobile advertising to drive growth, enhance brand visibility, and deliver measurable results in an ever-evolving digital landscape.”

     

  • As exclusive rep for India

    Pi Datametrics appoints Ventes

    By Our Staff

     

    Pi Datametrics, a UK-based marketing technology solution that enables corporations to significantly increase market visibility and drive sales through organic search, has appointed Ventes Avenues as its exclusive representative for the India market.

     

    Said Sam Silverwood-Cope, Director, Pi Datametrics: “We’re really excited to work with the smart team at Ventes Avenues. We’ve found that in all the markets we’ve entered, the very best partners are the ones who want to disrupt, to challenge the hegemony and to have an entrepreneurial spirit to succeed. Ventes Avenue fits this profile ideally. Pi was not built to replicate the quick, generic and simple solutions in the marketplace. It was built to deal with the strategic issues that face a business looking to grow its organic search performance. We’ve found that large Indian corporations with big ambitions are no longer satisfied with using the same plug-and-play software that is also used by sole traders and freelancers. Our enterprise grade SEO solution is a perfect match for these businesses.”

     

    Added Niloufer Dundh, Founder & CEO, Ventes Avenues: “Our partnership with Pi Datametrics marks another milestone for Ventes Technology Solutions. We are extremely confident that this platform will help brands to make strategic decisions while building on their business intelligence data. Pi Datametrics will change the marketing technology space in India and help brands with insightful data. We are happy to be associated with the Pi team and look forward to doing some great work together.”

     

  • Wagawin is a leading marketing technology company

    Ventes Avenues to exclusively represent Wagawin

    By Our Staff

     

    Wagawin, the Munich, Germany-headquartered marketing technology company, has appointed Ventes Avenues as its exclusive representative for the India market.

     

    Said Niloufer Dundh, CEO & Founder, Ventes Avenues: “Ventes Avenues is proud to foray into technology solutions, our association with Wagawin is a step in the right direction; to be future-ready by offering our clients and agency partners unlimited first party audience data activation on open mobile internet here in India. Besides just passing rich data, it is scalable & this wider use of data will make it a compelling solution for brands.

     

    Added Clement Simonneau, Managing Director Asia, Wagawin: “We are delighted to partner with Ventes Avenues to bring LivingAds to the India market. As a mobile-first consumer economy, India represents a great opportunity for us. Given its track record in successfully bringing innovative ad solutions to India, Ventes Avenues is the right partner for Wagawin.”

     

  • Getting on board are seasoned professionals Sneha Gupta and Pooja Bhate

    Ventes Avenues beefs up top deck

    By A Correspondent

     

    Ventes Avenues has strengthened its senior management with the appointment of two senior executives across its verticals of branding, performance and programmatic.

     

    Sneha Gupta
    Pooja Bhate

    Sneha Gupta joins as AVP for its Domestic Performance & Programmatic business. This comes at a time when the company is launching its own programmatic platform.

     

    Meanwhile, in the Western India team, Pooja Bhate has been hired as Deputy Head – Sales & Business Development. Bhate will be responsible for revenue generation from clients and agency partners based in West India for all the new publishers mandate Ventes has recently signed up. This appointment comes at the advent of Ventes Avenues partnering with VidMate and Bigo.

     

    Niloufer Dundh

    Said Niloufer Dundh, CEO & Founder- Ventes Avenues on the appointments: “Ventes is honouring its promise to new recruits, and has gone ahead and onboarded Sneha & Pooja. With our evolution into an adtech company, Sneha’s joining is timed perfectly and I look forward to learning from her experience and to working closely with her on our programmatic foray. Keeping in mind our new branding publisher partners and our commitments to them we have Pooja who will lead a separate pod for the same in the West to ensure business commitments are met. I look forward to growing our brandings sales revenue with Pooja; especially since our new publishers have created a unique opportunity for us to seek better extraction from FMCG, OTT & BFSI clients. 2020 will be a special year for us, with the right talent in place and the right intent I am sure our young leadership team will shine”.

     

     

  • It has announced that Ventes Avenues will be the official reseller of Bigo Ads platform in South and West India

    Bigo partners Ventes Avenues as it kickstarts India journey

    By A Correspondent

     

    Bigo Ads has announced its foray into India. Bigo Ads is a part of Bigo, which has an average of 349.4 million monthly active users and is an ads platform that provides mobile marketing solutions globally. It has announced that Ventes Avenues will be the official reseller of BIGO Ads platform in South and West India.

     

    Said Niloufer Dundh, Founder & CEO of Ventes Avenues: “Ventes Avenues is delighted to partner with Bigo in India, we are honoured to be chosen and have set up dedicated teams for both Likee and imo here in India. Likee and imo makes for a unique engagement opportunity for brands to explore. We are looking forward to new learning, new highs and doing path breaking work with Bigo here in India.”

     

     

  • The expansion is to take advantage of India’s growing mobile advertising industry

    Cheetah expands into India; appoints Ventes Avenues as exclusive partner

    By A Correspondent

     

    Cheetah Mobile Inc. announced its strategic cooperation with Moca, China known as Ventes Avenues in India. Ventes Avenues will be Cheetah ad platform’s exclusive branding inventory partner for the Indian market.

     

    The expansion is to take advantage of India’s growing mobile advertising industry. Per a study from Deloitte India Technology, mobile advertising in India would account for 15-20 per cent of overall spends by 2020. This is on the back of current information from IAMAI which states that out of 354 million internet users in India, 213 million are mobile-only. This correlates perfectly with data from eMarketer which suggests that advertisers in India will spend close to $35bn in 2016 to reach consumers on tablets and mobile phones, an exponential rise from $26bn in 2013.

     

    Cheetah Mobile CMO, Xinhua Liu, said, “India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues; and together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands.”

     

    Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, “It is an honour to partner Cheetah Mobile in India. Cheetah Mobile pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 million MAU & will continue to grow in the years to come given our uptake toward Android phones. Advertising is big in India across all mediums and in mobile this will only continue to grow in the years to come. Together, with Cheetah, we are creating ad units specially designed for mobile devises and usage pattern, which deliver both Impact and Reach.”

     

  • Indian e-commerce growth rate claimed to be faster than China during its early stages.

    YuuZoo appoints Ventes Avenues as reseller partner

    By A Correspondent

     

    Singapore-listed YuuZoo Corporation Limited, a leading global third generation social e-commerce company, announced it is expanding its footprint in India by appointing Ventes Avenues as a reseller partner of YuuZoo’s products and services in the local market of 1.25 billion people.

     

    The move is seen to take advantage of the country’s rapid e-commerce growth, and is another addition to YuuZoo’s advance in the world’s emerging markets. Currently one of the fastest growing markets in Asia, India is targeted to hit US$137 billion in market value by 2020, a steep rise from 2013’s US$11 billion. This massive growth is attributed to the local population’s increasing Internet and smartphone adoption, making it the country with the third-largest internet user base in the world.

     

    Under the terms of the agreement, Mumbai-based Ventes Avenues will market and sell YuuZoo networks to local clients. The company will promote YuuZoo through different marketing channel. YuuZoo will host and manage the social e-commerce networks, as well as the advertising and payment capabilities of each network.

     

    Niloufer Dundh

    Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, “We are excited to partner with YuuZoo because there is tremendous potential in India, where we are seeing companies go in the direction that YuuZoo is leading. Our market has shown great interest in YuuZoo and we are delighted to be able to offer them its social e-commerce solutions. The gamified social commerce is also seeing great interest because our local market is social media savvy. YuuZoo’s social e-commerce solutions are very much what businesses here need to succeed in this modern age. We always want to be a step ahead of the race and we are happy that YuuZoo is our partner.”

     

    James Sundaram, CEO, YuuZoo said, “India is an e-commerce giant that is about to wake up, and YuuZoo will be there when that happens. That is why we are putting our systems in place through our partnership with Ventes Avenues. The market has traction now so there is no better time to expand our foothold in India. It is also a particularly exciting market because its growth rate today is faster than China’s when China was still in its early stages. The potential is great and I am confident that our unique, patent-pending solutions will be a strong player in India.”

     

  • Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

    Allen Solly & Talenthouse announce roll-out of innovative contest

    By A Correspondent

     

    Talenthouse India, SEA’s largest creative crowdsourcing platform, in association with apparel brand Allen Solly has announced a unique filmmaking initiative to launch the brand’s new lightweight and stress-free shirt aptly titled Allen Solly Air. This contest invites aspiring filmmakers to create an impactful and innovative digital ad film for the launch this new offering in the market.

     

    Entries can be sent in by November 21, 2014 and one stands a chance to be associated with one of the most innovative apparel brands in the country. The ad film needs to highlight the products USP’s and be in sync with Allen Solly’s brand identity and promise. Winners will not only get a chance to showcase their talent and ensuring association with a leading brand like this but also stand an opportunity to win up-to INR 1,50,000. The first four runners-up and top voted will receive INR.10, 000 each.

     

    Announcing this collaboration with Talenthouse India, Monica Bansal, Digital Marketing Manager, Allen Solly said ‘’Allen Solly as a brand has been synonymous with innovative corporate dressing. We wanted to understand the insights that the young artists have of the brand and what better way than to partner with Talenthouse who has a large base of filmmakers on their platform. We are looking forward to receiving innovative concepts that would widen our imagination and creativity.’’

     

    Niloufer Dundh

    Commenting on the launch of the contest, Niloufer Dundh, Sales Head, Talenthouse India said, “We at Talenthouse continuously strive to partner with brands that add great value to our artists community. We are sure that our aspiring talent pool will lap up the chance of being associated with a renowned brand like this and showcase their talent to the world. We are optimistic of receiving some very interesting films that the brand would be able to adopt.”

     

  • Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India

    Myntra Fashion Incuabtor to boost careers of young fashion designers

    By A Correspondent

     

    Myntra has announced the launch of Myntra Fashion Incubator that will provide young aspiring fashion designers a once-in-a-lifetime opportunity to build and scale their brand idea into a sustainable business venture.

     

    Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India on its platform to encourage young talent to leverage from the programme. The aim is to inspire young budding talent and Talenthouse is using all its resources through its digital and on-ground efforts.

     

    The one-year ‘Designer in Residence’ program will provide mentorship, infrastructure and capital support to the selected applicants and give them the unique opportunity to showcase their work at various platforms of relevance. The selected candidates will receive financial support to create merchandise for one full season and get an opportunity to retail their merchandise nationwide on the Myntra platform.

     

    Abhishek Verma, SVP, Myntra Fashion Brands said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. With the help of Talent House, we will unearth hidden talent from every part of India and give them a platform to make it big in the Indian fashion space.”

     

    Niloufer Dundh

    Commenting on the launch, Niloufer Dundh, Sales Head, Talenthouse India said “India has over 1500 fashion institutes that churn out over 200,000 graduates each year. This budding talent has a lot of potential and we at Talenthouse India like to associate with endeavours that convert classroom learnings to create business for the artist community and add value to their life. We are delighted to partner with Myntra on this project as it provides a dynamic opportunity to aspiring fashion talent.”

     

  • Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment

    Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space

    By A Correspondent

     

    Niloufer Dundh

    Former senior vice president and head of Integrated Media at Hungama Digital Media Entertainment Pvt Ltd, Niloufer Dundh, has announced a partnership with Talenthouse India, a part of Reliance Entertainment. This move signals Ms Dundh’s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

     

    Ms Dundh has scored a six this IPL season, with a key role in Talenthouse’s crowdsourcing initiative for Vodafone’s IPL campaign where 22 children will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse (www.talenthouse.co.in) had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs 1,00,000 as cash prize.

     

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Ms Dundh has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

     

    Speaking of the association, Ms Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
    Arun Mehra, CEO, Talenthouse India said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”

     

  • Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh

    Solo is the way forward for Niloufer Dundh

    By Johnson Napier

     

    Having spanned diverse verticals under the ambit of Media during her almost two-decade-long professional career, former vice-president of Integrated Media at Hungama Digital, Niloufer Dundh has now taken the entrepreneurial route by announcing the launch of Ventes Dundh. To operate as a sales consultancy unit, Ventes Dundh will offer solutions in the realm of Media Sales, Branded Opportunities and Consultancy.

     

    In a note addressed to her well-wishers, Ms Dundh has cited her joining hands with three interesting opportunities that she have been following and monitoring for the past six months. These companies are in the space of:

     

    • Rural Mobility space, an ability to reach out to farmers. “I have always maintained that the real power of mobile will be when it can reach where SBI can’t possibly open a branch nor can Levers distribute its product. Finding a mobile grass root solution is always a challenge and I believe the company I have tied up with has the ammunition to provide meaningful opportunities to brands,” said Ms Dundh.
    • A kid’s digital eco-system, a confidential project which will be launched in Mar 2013. “I have always believed in Indian kids (my stint at Hungama TV showed me the untapped potential in the kids’ television space), now the India kid is on the net and is open to a world for herself. This is the core thought behind this project,” added Ms Dundh.
    • Crowdsourcing, something that has already shown great traction with brands and in the years to come will become a must do for brands who wish to be taken seriously in their digital initiatives. “In my digital tenure, I have experienced the true requirement for this and the poor quality that prevents brands to use this content in the way that they had envisaged it.”

     

    Elaborating further about her projects, Ms Dundh told MxMIndia, “I have handpicked these projects looking at their need gap in a client’s media and advertising options. But the domain will be largely digital. Moreover, the opportunities are immense in the journey going forward as the projects allow for good brand synergy and engagement.”

     

    When asked about her plans for raising a team and panning out operations across India, Ms Dundh asserted, “There will be no team as such and I will be operating solo for the first six months. I’m doing so as I want to work for the joy of working and feel the true pulse of being an entrepreneur.”

     

    On her decision to float a consultancy unit at a time when the market is not exactly welcoming of new ventures, she said, “In fact it is the best time to go solo as people buy from people they trust and I am confident my sales-oriented approach of the past would have left a strong impact with clients and agencies who will want to work with me in the future. Also, the need of the hour is to show brands relevancy and good engagement options; the time for me-too and one-fits-all is over.”