MxMIndia

Tag: Nilesh Malani

  • The campaign features Ayushmann Khurrana

    RK Swamy BBDO unveils new campaign for Polycab electrical goods

    By Our Staff

     

    Polycab India Ltd has unveils its new campaign featuring India’s youth icon Ayushmann Khurrana.

     

    Said Nilesh Malani, Chief Marketing Officer, Polycab India: “We believe our ‘Dance of Joy’ Polycab’s Masterbrand campaign taps into various occasions where consumers interact with our range of products like Fans, LED Lights, Wires and Smart Home Automation. This new-age brand communication uses musical route to effectively communicate brands relevance and benefits in general day-to-day life of Indian consumer. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”

     

    Added Sangeetha N, President & NCD – RK Swamy BBDO: “The Polycab range of best-in-class products enable, brighten, rejuvenate and provide safety to consumers delivering on its brand promise of being connected with the consumers for lifetime. The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing, this joyful and happy experience of consumers through this campaign.”

     

  • …for its LED lights business

    Polycab launches Love@First Light campaign

    By Our Staff

     

    — Polycab India Limited (@PolycabIndia) September 2, 2021

    Electrical goods company Polycab India Limited (PIL) has come up with an advertising campaign for its LED lights business.

     

    Speaking on the campaign Nilesh Malani, President and Chief Marketing Officer Polycab India Limited said: “It is not only the products and services which have to be in line with the requirements of the modern-day consumers, marketing campaigns too must be in sync with end-user expectations and preferences. Our Love at First Light campaign is one such innovative and creative mode to strike a chord with the target audience and convey our brand promise.”