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Tag: Nilay Moonje

  • Elevates Sameer Sojwal and ropes in Nilay Moonje to jointly lead the creative team

    Sideways strengthens creative leadership

    By Our Staff

     

    Sideways Consulting has announced strengthening its creative leadership. It has elevated Sameer Sojwal and roped in Nilay Moonje to jointly lead the creative team.

     

    Said Abhijit Avasthi: “The last six years have set the stage for Sideways’ next growth phase. Sameer and Nilay are from that rare breed of creative folks whose work moves the market place and inspires the industry too. They are adept at traditional and new age businesses, and think beyond advertising in areas like product design and tech dev which are important to Sideways. Sameer and Nilay will be ably supported by our other creative group heads such as Misht, Viraj, Ninad, Vaibhav and Namaah.”

     

  • Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes

    HIL promotes Birla Aerocon in new brand campaign

    By A Correspondent

     

    Birla Aerocon, the green building solution brand from the house of HIL Ltd, has announced the launch of its new campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

     

    Conceptualised by Ogilvy, the TVC is a take on the problems caused by leaking pipes. Said Dhirup Roy Choudhary MD & CEO HIL Ltd: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust Birla as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

     

    Added Nilay Moonje, Group Creative Director, Ogilvy Bangalore: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if, we made the plumber our hero who is a victim at the hands of an ordinary pipe and so, in turn, communicate the reliability and assurance of Birla Aerocon Pipes. We stumbled upon this hilarious idea of a plumber who literally puts his name and reputation on the line and the consequences he faces as a result of his reliance on an ordinary pipe. The message of the story is meant to hit, in this case, both ends of the pipe – the plumbers and the home owners too.”

     

     

  • Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes

    HIL unveils brand campaign for Birla Aerocon

    By A Correspondent

     

    Birla Aerocon, the green building solution brand from the house of HIL Ltd. announced the launch of a new campaign titled ‘Naam Birla Dekhke Lena’. Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes.

     

    Commenting on the ad film, Dhirup Roy Choudhary, MD & CEO, HIL Ltd, said: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust BIRLA as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

     

    Added Nilay Moonje, Group Creative Director, Ogilvy: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if we made the plumber our hero as well as the victim of ordinary pipes and in turn communicate the reliability and assurance of Birla Aerocon Pipes. So we got this hilarious idea of a plumber who literally puts his name and reputation on the line.” In addition to that he says, “All credit to the Client team for loving and supporting the script all the way and Suresh Triveni for doing such a fabulous job directing it.”

     

     

  • He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint

    DDB Mudra West appoints Nilay Moonje as Group Creative Director

    By A Correspondent

     

    DDB Mudra Group has recently announced the appointment of Nilay Moonje as Group Creative Director, DDB Mudra West. Nilay will be based out of the agency’s office in Mumbai.

     

    Nilay joins DDB Mudra West from Ogilvy & Mather where he was a Creative Director. He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint.

     

    In his twelve-year career, Nilay has worked on numerous multinational brands across FMCG, sports, electronics, financial and tourism sector. His key client roster includes brands like Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta to name a few.

     

    Quoting on Nilay’s appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Nilay embodies all that we stand for at DDB Mudra West. A penchant for big brand work and a hunger for fame. He adds strong winds to our creative sails. I look forward to an exciting journey with him.”