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Tag: Nilanjan Dasgupta

  • As a drive to generate awareness, the camapign posters will be displayed across  all 79 police stations under the jurisdiction

    Rediff & Swayam campaign displayed across 79 cop stations in Cal

    By A Correspondent

     

    The Commissioner of Police and Kolkata Police is supporting a campaign #StopDomesticViolenceCampaign created by Rediffusion and Swayam, a Kolkata-based women’s rights organisation working since 1995 to advance women’s rights, facilitate women’s empowerment and end violence against women. As a drive to generate awareness, the camapign posters will be displayed across  all 79 Police Stations under the jurisdiction.

     

    According to Amrita Das Gupta, Associate Director of Swayam: “Domestic violence is a deep-rooted structural problem in our society caused due to patriarchy and gender inequality which prevents women from leading a live free from violence and dignity. Through this campaign, Swayam hopes to involve individuals, corporates and institutions to support the #StopDomesticViolenceCampaign and help raise awareness around domestic violence.”

     

    Added Nilanjan Dasgupta and Piyash Ghosh, EVP& ECD, Rediffusion: “During Covid-19 lockdown, incidents and reporting of domestic violence increased by 20-70% across the world and the National Commission for Women reported a two-fold increase in domestic violence reporting in India. UN Women recognised this situation as a ‘Shadow Pandemic’. The lockdown has hugely exacerbated the incidence and intensity of violence faced by countless women and girls, both in their parental and matrimonial homes, as they are locked in with their abusers 24×7. Even after the lockdown has been lifted partially, many women still cannot approach Swayam due to the COVID 19 pandemic, limited public transport, no access to money and difficulties in the home situation. We hope the #StopDomesticViolence campaign will help us raise awareness about the shadow pandemic and help survivors of violence reach out for support.”

     

     

  • The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement

    SVF awards Hoichois creative mandate to Rediffusion – Y&R

    By A Correspondent

     

    SVF has announced the appointment of RediffusionY&R as the creative agency for its new OTT platform Hoichoi. As part of the creative mandate, Rediffwill create the brands visual identity and its advertising campaigns. The brand name Hoichoi, suggested by Rediffusion Y&R, means non-stop excitement.

     

    Hoichoi is an online platform for Bengali entertainment with over 500 movies, web originals and over 800 songs.

     

     

    Vishnu Mohta

    Said Vishnu Mohta, Co-Founder, Hoichoi: “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”

     

     

     

    Nilanjan Dasgupta

    Added Nilanjan Dasgupta, EVP & Executive Creative Director, Rediffusion – Y&R: “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.

     

  • The campaign has been conceptualised by Rediffusion Y&R which won the account following a multi-agency pitch

    Rediff creates ‘Cinema for All. All for Cinema’ campaign for Kolkata Film Fest

    By A Correspondent

     

    After awarding the creative mandate to Rediffusion Y&R, the Kolkata Film Festival gave the brief of communicating how cinema brings people closer and together.  The agency then came up with a campaign idea ‘Cinema for All. All for Cinema’.  The agency initiated a contest on the social media requesting people to share their very own pictures so as to be a part of the KIFF 2016, thus accounting all those received images the campaign creative has been created.

     

    The 22nd Kolkata International Film Festival begins today (November 11) and will be on till November 18. Said Dhunji S Wadia, President – Rediffusion Y&R: “We have some really interesting campaign work coming out of this association. We are looking forward towards this eventful week ahead.”

     

    Added Nilanjan Dasgupta, Executive Creative Director – Rediffusion Y&R: “Since the brief was about human integration and cinema, our core idea was to involve the common people in the campaign. So we did a Facebook activation where we asked them to send selfies based on expressions of different film genres and then we made images of film icons with the selfies. The participation was beyond expectation and the best selfies were awarded.”

     

     

  • The account was won following a multi agency pitch

    Rediffusion Y&R bags creative duties of KIFF 2015

    By A Correspondent

     

    Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood”. Keeping in line with this, Rediffusion Y&R has worked on a campaign fashioned around well known Hollywood production companies. The Campaign includes 360 degree support of Press, Outdoor, Digital, Poster and Merchandise. The first four ads have already been released.

     

    Piyash Ghosh and Nilanjan Dasgupta – Executive Creative Directors (South- East), Rediffusion-Y&R said, “We took the reference of some of the well-known production houses based out of Hollywood and recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

     

    Atri Bhattacharya, an IAS and Principal Secretary- Department of Information & Cultural Affairs, Government of West Bengal said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

     

    Suparna Mucadum- Vice President, Rediffusion-Y&R Kolkata adds “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all round campaign with contemporary digital ideas and interesting merchandise products too.”

     

    KIFF showcases creative work of most innovative and artistic film makers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from 14th November to 21st November. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Honorable Chief Minister Mamata Banerjee.