MxMIndia

Tag: Nikhil Sheth

  • Alok Rakshit and Nikhil Sheth will spearhead television monetisation, Joydeep Ghosh is heading the IMD Cloud (eBus) business while Neena Dasgupta is at the helm at Zirca Digital Solutions. Meanwhile, Director Karan Gupta is playing a more active role in the company

    Co-founder Vikas Khanchandani steps down as Aidem as Director, restructured top deck announced

    By A Correspondent

     

    Vikas Khanchandani

    Aidem Ventures and Zirca Digital Solutions Co-founder Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space. Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. Khanchandani is expected to announce his new venture soon.

     

    Rakshit and Sheth have been spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service. The company’s digital business which had been spun out into a separate entity – Zirca Digital Solutions – has Neena Dasgupta at the helm.

     

    The management team has been strengthened with active participation of Karan Gupta, Director at Aidem and Managing Director at Zirca over the last couple of years. Gupta  has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

     

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times,” said Ashok Gupta, Chairman of Aidem Ventures and Zirca Digital Solutions.

     

  • Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India

    Hathway ropes in Aidem to handle ad-sales function

    By A Correspondent

     

    Hathway has announced the launch of high-impact advertising solutions’ suite on its digital platform. To reach out to the nation-wide marketing & advertising fraternity, Hathway has tied up with Aidem Ventures.

     

    Hathway’s cable operations straddle across 140 key Indian cities and towns. It is currently India’s largest cable broadband services provider. Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India.

     

    Jagdish Kumar

    With Hathway’s digital STB footprint of 8.3 million households and an average family size of 4.5 members per household, Hathway reaches an average of 37.35 million viewers daily. With its high-impact ad solutions, Hathway delivers meaningful campaigns to a captive audience through traditional television advertising. The ad solutions have been created to ensure that brands can capitalize on Hathway’s reach for new product launches and campaigns.

     

    Announcing the news, Jagdish Kumar, MD & CEO, Hathway said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

     

    Vikas Khanchandani
    Nikhil Sheth

    “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway,” said Vikas Khanchandani, Director, Aidem Ventures.

     

    “In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers.” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.