MxMIndia

Tag: Nikhil Sen

  • The mandate involves handling the media strategy, planning and implementation across all media in India

    Unibic awards media duties to Mindshare

    By A Correspondent

     

    Unibic has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.

     

    Said Nikhil Sen, Managing Director, Unibic Foods: “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. Mindshare is a reputed agency and comes with high recommendations. We are confident that together we will be able to reach our desired goal.”

     

    Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia said: “We are delighted to work with premium cookie brand Unibic. We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”

     

     

  • With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages

    Mascot ‘Ubu’ vouches for Unibic cookies

    By A Correspondent

     

    Known for its diverse portfolio of cookies, Unibic has launched Ubu, its mascot, which attempts to capture the essence of more that you get in every bite of their delightful cookies.

     

    With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and five languages.

     

    Commenting on the new mascot, Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, said: “We are excited about the pan-India launch of our mascot UBU. The multi-faceted character will allow us visible differentiation on every kind of medium: from in-store displays to television and digital media. It is friendly, fun, peppy and ensures it drives our message “more in every cookie” to our consumers.”

     

     

     

    IPG Mediabrands India launches data management platform in partnership with Mediamath

     

    IPG Mediabrands India has launched a new datamanagement platform (DMP) in partnership with global technology firm Mediamath. The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

    Said Amar Deep Singh, CEO, Interactive Avenues: “By using a DMP, we will be able to activate and adapt communication on a real time basis to match the speed of the target audience. Data will be at the centre of all marketing activations and marketers will be able to control the campaign in terms of better targeting, better communication, etc on a real time basis. Lastly, DMP will use machine learning and data science to drive responsive audiences to close the loop. The DMP will enable us to acquire new customers, re-engage lapsed customers and upsell and cross sell”,.

     

     

     

    Added Rahul Vasudev, Managing Director, MediaMath APAC: “We are excited to partner with IPG Mediabrands for their data management business in India. Their vision for this space, and ambition to bring data to the core of all digital media decisions for their clients, is state of the art and something their clients will really benefit from”.

     

  • Nucleus PR is a nine-year-old firm that handles clients across verticals

    Nucleus PR bags the mandate for Unibic Foods India

    By A Correspondent

     

    Cookie brand Unibic has awarded Nucleus its PR mandate for India after a competitive multi-agency pitch.

     

    Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus said: “We are delighted to work with Unibic Foods. The team brings to the table insights that aim to showcase the expertise of the client with innovative ideas and consistent performance. We look forward to doing some great work on the account.”

     

    Remarking on the same, Nikhil Sen, Managing Director, Unibic Foods said: “Nucleus is a great fit for our PR requirements. The young team brings in fresh ideas along with seasoned industry experience that will strategically enhance our media presence through a well thought out plan. We look forward to working with them.”

     

  • India's first cookie manufacturer, lays out road map to expand reach and widen consumer base

    Shruti Haasan to lend her charm as brand ambassador of UNIBIC

    By A Correspondent

     

    UNIBIC Foods has announced Shruti Hassan as its brand ambassador. She will be seen in UNIBIC’s new television commercials that have gone on air across South India, on UNIBIC’s YouTube channel and social media assets. With this association, UNIBIC aims to further strengthen their position in target markets across South India and aggressively expand into new markets in the west and north.

     

    Nikhil Sen, Managing Director, UNIBIC, said, “UNIBIC’s vision is to bring unique, premium products to the Indian market at prices that are affordable to our consumers. We have also been the innovators and the first ones to bring many unique products like Scotch Finger and center filled choco cookies to the Indian market. Our brand stands out in the market because of its great taste as well as its premium and international imagery. In this context, we feel that Shruti Haasan is a great fit to be the UNIBIC brand ambassador. She is a youth icon and embodies many of the same characteristics that are core to our brand.”

     

    Shruti Hassan, said, “I am glad to be able to share the UNIBIC story, on their behalf. Cookies, when made just right, are the perfect indulgence whether it is at the end of a long day or when you need a tasty snack. They are original in their offering which is what makes UNIBIC different and in effect stand out.”

     

    The UNIBIC TVCs featuring Shruti Haasan, have been conceived and shot like musicals. 3 completely different sound tracks set the mood to take the viewer into 3 different worlds of UNIBIC. The sets have been inspired by Broadway musicals and Shruti’s dance expertise, comes through beautifully in each film. Each film ends with UNIBIC’s promise of taste and quality, as Shruti calls out the brand tagline, ‘Bicalicious’.