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Tag: Nikhil Sane

  • Launches new brand promise ‘Navi Umed, Navi Bharari’ or ‘The wings of new Hope’

    Colors Marathi has a new brand promise

    By A Correspondent

     

    Colors Marathi is all set to unveil fresh offerings starting mid-July with new episodes of its existing shows and a brand new ethos.

     

    Said Nikhil Sane, Business Head, Marathi Entertainment, Viacom18, said: “Colors Marathi has always focused on narrating stories in a relatable manner along with a cultural essence. In these extraordinary times, the channel has stayed true to its promise of not only keeping its viewers engaged and entertained at all times, but also strengthening its bond. With our new tagline ‘Navi Umed Navi Bharari’ we are not only determined to stay connected with our audiences, but also bring to their screens their favorite shows that they have missed over the past few months. We are also working on a line-up of new shows that we will launch very soon. We are certain that together these initiatives will strengthen our relationship even more.”

     

     

  • The show will be anchored by actor-director-producer, Mahesh Manjrekar

    Bigg Boss to launch on April 15

    By A Correspondent

     

    After entertaining viewers across Hindi, Kannada, Bangla, Tamil and Telugu speaking markets, Bigg Boss is ready to capture the imagination of Marathi viewers. The first ever edition of Bigg Boss in Marathi will launch on April 15 at 7pm and subsequent episodes shall air from Monday to Saturday at 9.30pm while the Sunday episode will air at 9pm. The show will be anchored by actor-director-producer Mahesh

     

    Dabur Red Paste, has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

     

    Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values”.

     

    Added Nikhil Sane – Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies: “Bigg Boss is pure reality in its absolute form. As a content creator I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”

     

     

  • The channel has roped in Marathi Director-Producer, Mahesh Manjrekar to host the Marathi version of the show

    Bigg Boss now also in Marathi

     

     

    Colors Marathi has announced the launch of the Marathi version of its reality TV show – Bigg Boss. Set to launch on April 15, the channel has roped in well-known producer-director-actor Mahesh Manjrekar to host the show.

     

    Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the national channels.”

     

    Added Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi and Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”