MxMIndia

Tag: Nikhil Mohan

  • The campaign aims to bring new neighbours together using the power of food

    Ogilvy India and Ogilvy Pak join hands for Shan

    By A Correspondent

     

    Ogilvy India in association with Ogilvy Pakistan has unveiled a campaign for Shan Foods, one of Pakistan’s biggest brand of spices and recipe mixes. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai: “Everywhere in the world the neighbourhood has changed. But the connection shouldn’t. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.”

     

    Added Nikhil Mohan, Vice President, Ogilvy Mumbai: “The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.”

     

  • Performance 100 – a new collection of wrinkle resistant and non iron shirts

    Blackberrys prefers the unwrinkled approach for new product offering

    By A Correspondent

     

    Menswear brand Blackberrys, has launched a new campaign for its latest collection – Performance 100. The campaign themed as ‘the Unwrinkle Revolution’ is a social anthem for men for leading a stress-free life. Performance 100, the newest addition to Blackberrys innovation, is a range of wrinkle resistant and non iron shirts.

     

    The idea revolves around getting 24 x 7 performance and unfaltering style with shirts that never give up. To leverage its ‘Unwrinkle Revolution’ campaign, Blackberry’s has launched an interactive digital film for the new age men who are always on the go. The video features a light-hearted, chucklesome story of a young professional called Reeshu. The video traces Reeeshu’s transformation from being stuck up, stressed and a socially awkward individual who has a particular obsession for looking absolutely prim, to a fun, passionate and happy-go-lucky guy, when his personal and professional life unwrinkles; as chronicled by his friends and family. The video is being aggressively promoted through all social media and digital platforms.

     

    Talking about the campaign, Nikhil Mohan, Founder & Director, Blackberrys, said, “This is the year of shirts for us and, we want our Performance 100 shirts collection to be the flag-bearer. Our SS16 campaign is focused on Performance 100 Shirts and resonates our strategy of loosening up as a formal menswear brand in India. We look forward to see men in India ‘UNWRINKLE’ and enjoy every moment of life to the fullest. Carpe Diem!”

     

    Faraz Ali, Creative Director, Speaking Pictures said, “Performance 100 digital film is very interestingly integrated to the product’s USP in response to the underlying human behavior of being stuck up and living with idiosyncrasies with a big dose of humour. It also gives viewers a chance to discover ‘Performance 100 shirts’ from Blackberrys and what it stands for.”