MxMIndia

Tag: Nikhil Mahajan

  • BBDO bags integrated brand mandate for Toroikaa Pharma’s Dynapar QPS spray

    By A Correspondent

     

    The agency will handle strategy and communication across digital, social and mainline for the brand.

     

    BBDO bags integrated brand mandate for Toroikaa Pharma’s Dynapar QPS spray. The agency will handle strategy and communication across digital, social and mainline for the brand.

     

    Said a spokesperson for Troikaa Pharmaceuticals: “After a long and protracted pitch, we are happy to have BBDO India on board. We plan to leverage this strategic and creative partnership to build a great future for Dynapar QPS pain relief spray. This brand is manufactured with QPS technology, which is globally patented including the US and Europe. QPS technology enables higher amounts of Diclofenac to penetrate the skin, as compared to conventional gels/sprays, ensuring fast and long lasting pain relief. The brand is a growth driver for us at Troikaa and has great future potential. We believe that our collaboration with BBDO India for Dynapar QPS, a pain relief spray will help us devise a better growth trajectory for this brand and help us corner a larger share of the pain management market.”

     

    Added Nikhil Mahajan, Chief Growth Officer & GM – BBDO India, Delhi: “This is a very special win whereby we are going to partner with the team of this wellknown brand. It’s a revolutionary product which is bound to shake up the category. and where our data driven approach on insight mining and targeting will be key to the way we build the brand. Our approach and expertise in digital-first thinking and execution is what clients are increasingly seeing value in and the recent wins are ratifying our belief of how brands need a single partner that can anchor the brand across social conversations, be present in all relevant places on digital while making sure the idea comes first. I am really excited and looking forward to creating some magical work for Dynapar QPS.’

     

    “It’s a rare opportunity that one gets, a chance to define and grow the brand right from the outset. Dynapar QPS is a hugely respected brand. Now the job of advertising is to ensure the brand gets more love from its users and widens its base significantly, said Akashneel Dasgupta, Chief Creative Officer – BBDO India, Delhi”

     

     

  • She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer

    BBDO India appoints Jazryk Gill as Vice President

    By A Correspondent

     

    Suraja Kishore, Jazryk Gill and Nikhil Mahajan

    BBDO India has strengthened its Delhi management team by getting on board Jazryk Gill as Vice President. She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer. With close to 13 years in advertising and marketing, Gill has worked in Dentsu Marcom, Wieden+Kennedy, Cheil and Lowe Lintas.

     

    Commenting on the ‘s appointment, Suraja Kishore, CEO, BBDO India, said: “Jazryk is a welcome addition to our leadership team at Delhi. She brings with herself a great blend of purpose and performance orientation to our business. Her sense of ownership is inspiring and her passion is contagious. I am certain she will be add more value in what we have to offer to our partners and she will be an active agent of change that we are championing at BBDO.”

     

    Added Nikhil Mahajan, General Manager and EVP and Chief Growth Officer – BBDO India: “Jazryk is a new age thinker and a doer. Her effortless understanding and knowledge of ‘Now’ is a great ingredient for shaping the future of our brands and the role we play as brand custodians. She has successfully practiced and demonstrated the power of media agnostic ideas that moves today’s generation and we can’t wait for her to take that to the next level here at BBDO.”

     

     

  • Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director

    BBDO appoints Nikhil Mahajan & Akashneel Dasgupta to lead Delhi ops

    By A Correspondent

     

    BBDO strengthens its India leadership team by appointing Nikhil Mahajan as General Manager for the Delhi office and Akashneel Dasgupta, who as Chief Creative Officer. Mahajan has also been appointed Chief Growth Officer for BBDO in India.

     

    Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director.

     

    Commenting on Mahajan and Dasgupta’s appointment, Josy Paul, Chairman and CCO BBDO India, said: “Nikhil and Akashneel are natural born seekers. Nikhil is highly talented, with strong business acumen and an eye for creative storytelling, given his background in music and songwriting. And Akashneel is a creative enthusiast who is deeply rooted in the nuances of mass India. They speak the language of Gen Z and represent where advertising and marketing is going. Along with our young diverse talent at BBDO, we firmly believe they will create greater value for our clients as they push the industry forward.”

     

    Added Suraja Kishore CEO, BBDO India: “At BBDO we believe the future of advertising is ours to shape, and in Nikhil and Akash, we have discovered co-creators for our exciting new chapter. From the first meeting, Nikhil came across as someone who has a compelling drive and responsibility to do what he can to shape the future. Akash on the other hand impressed us with his ability to imagine and execute a future that he envisions. Together, they will help take our business to great new heights, as well as for our clients.”