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Tag: Nikhil Chopra

  • Addresses myths about inhalation treatment for asthma

    Cipla’s brand messaging under ‘Berok Zindagi’

    By A Correspondent

     

    Cipla has launched its latest ad campaign, as part of the currently running chapter of the #BerokZindagi campaign, to continue highlighting its core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma).

     

    Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla Ltd: “Following the success of the first leg of our campaign, this year we are adopting a multimedia approach to communicate our message “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). Our vision is to always maintain a patient-centric focus and in this case, build awareness to counter myths related to inhalation therapy besides increasing people’s openness to talk about asthma and its treatment. The previous chapter of #BerokZindagi was immensely successful. Keeping in line with our purpose of caring for life we will continue to tackle social stigma surrounding asthma and inhalation therapy through education, and help patients live a #BerokZindagi.”

     

    This TVC has been scripted by Juneston Mathana, directed by Prashant Madan and produced by Paper Planes Pictures.

     

     

  • Advocates appropriate therapy for asthma through usage of inhalers

    Cipla back with second chapter of BerokZindagi

    By A Correspondent

     

    Cipla has launched the second chapter of #BerokZindagi with a new digital film that highlights the campaign’s core message, “Asthma ke liye, Inhalers hain sahi” (Inhalers are right for asthma). The digital film released is anchored by actor Radhika Apte and includes celebrity chef, Vikas Khanna, Arjuna awardee Badminton player, Parupalli Kashyap and digital influencer, Shristi Dixit.

     

    Said Nikhil Chopra, Executive Vice-President & Head India Business, Cipla: “This campaign intends to continue inspiring millions across India, an ambition we started executing last year through #BerokZindagi. While positive shifts testify our success, there is still much to be done for people suffering from asthma. These are people unable to live the life they deserve because of misinformation and stigma leading to non-acceptance of the disease and avoidance of inhaler use. Hence, we shall continue our work through #BerokZindagi with the central message, Asthma ke liye #InhalersHainSahi.”

     

    This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam and Abhishek Mishra.

     

     

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”