By A Correspondent
Diageo has launched an online platform Signaturestartup.in – My Mark, My Signature to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who driven by their dreams, passion and commitment have made their mark in various fields.
The platform has now launched their second TVC featuring the celebrity chef Nikhil Chib, who started off as an Investment Banker on the Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Chib also runs the smaller chain of SE Asian restaurants called Busago.
Commenting on this initiative, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India:“Today, we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.â€