MxMIndia

Tag: Nikhil Chand

  • The ad says ‘Life Hai, KitKat break banta hai’

    New KitKat campaign stars Ayushmann Khurrana

    By A Correspondent

     

    Nestle’s KitKat chocolates has unveiled a new brand campaign titled ‘Life Hai, KitKat break banta hai’.

     

    Commenting on the launch of the campaign, Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Over the last 25 years, KitKat, with its positioning of ‘Have a Break, Have a KitKat ‘ has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”

     

     

  • The ad highlights ingredients that make India special in the campaign for its Special Masala Noodles

    Maggi’s new campaign on Indian masalas

    By A Correspondent

     

    With the aim to celebrate this diversity and these indigenous masalas of India, Nestlé India has launched a campaign for Maggi Special Masala Noodles.

     

    Said Nikhil Chand, Director, Foods & Confectionery, Nestlé India: “Maggi Masala Noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs. This comes together to create Maggi Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.”

     

     

  • The actor dons the cap of a mother who teaches her son an empowering lesson through everyday cooking

    Maggi gets Juhi Chawla for its Masala ads

    By A Correspondent

     

    Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

     

    Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”

     

     

  • This campaign introduces the ‘First Cook’ and celebrates those life moments

    Maggi unveils new TVC

    By A Correspondent [updated]

     

    It’s not the first company which sends us a communique on a new TVC and doesn’t name the agency or production house creating it. Sad. For, in the entire attempt to re-orient the mindset of the nation after the outrage on ingredients that go on to make the snackbrand, the work of McCann cannot be ignored.

     

    So, well, we learnt yesterday that the new campaign rolled by Maggi revolves around “a story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility.”

     

    Here’s what Nikhil Chand, Vice-President Foods and Confectionary, Nestlé India said in the communique: “Indians love Maggi noodles and most of us have our favourite Maggi and memories. From countless consumer conversations, we learnt that cooking Maggi noodles is often the first culinary moment for many people. For 36 years, moms have cooked Maggi noodles for their loved ones. This time, we found magic in a teenager trying to cook Maggi for the first time that makes this film beautiful.”

     

    We wrote to the PR agency representing Maggi, but haven’t heard from it at the time of publishing. Is it McCann or some other creative agency. One wonders why Nestle chose not to name the creator of the ad? Not right, na?

    We have since heard from the PR agency who has informed that the agency is indeed McCann. One still wonders why Nestle (and its PR agency) refused to name the ad agency upfront.

     

     

     

  • Focusses on Nestlé India’s efforts in making milk the main ingredient, reducing sugar and improving taste

    MilkyBar launches new ad campaign that supports playing and learning

    By A Correspondent

     

    Nestlé India has unveiled a new film for its recently relaunched Milky Bar which has more milk and less sugar.

     

    Speaking on the campaign, Nikhil Chand, General Manager, Chocolate and Confectionery, Nestlé India, said: “We are delighted to unveil the new TVC that presents MilkyBaras a brand that supports parents who believe in the value of play and learning through new experiences.”

     

    Nestlé also announced Shilpa Shetty as the brand’s partner in its journey.

     

     

  • Positioned as 'Love's Little Helper', in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes

    Writer Anuja Chauhan associates with Nestle ALPINO for Valentine’s Day

    By A Correspondent

     

    Nestlé ALPINO is set to celebrate lovewith popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled ALPINO Love Notes with Anuja Chauhan.

     

    Positioned as‘Love’s Little Helper’, in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes.These notes will be wrapped around special packs of Nestlé ALPINO and will also be available online for people to share.The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special love notes.  Later, ‘Love Notes’will be launched online in the form of an e-book.

     

    Commenting on the activity, Nikhil Chand, General Manager, Chocolate& Confectionery, Nestlé India, says, “As a brand, ALPINO has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day,ALPINO expresses many dimensions of love in a personal way. The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”

     

    The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of ALPINO. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with Moreretail chain.

     

  • Shruti Haasan takes on the challenge of music trio Shankar, Ehsaan and Loy

    Nestle India unveils latest campaign for Munch

    By A Correspondent

     

    Nestlé India’s latest advertising and marketing campaign Crunchilicious Munch marks the celebration of renovation of the wafer brand. While retaining its signature crunch, Munch has undergone a product renovation in recipe and process. To mark this renovation, a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the musical trio of Shankar, Ehsaan and Loy.

     

    With the launch of the new product, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music.”

     

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with Munch, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan also shared her experience saying: “I am thrilled on being associated with an iconic brand like Munch and thoroughly enjoyed shooting the TVC and relishing the delicious new Munch.”