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Tag: Nikhat Zareen

  • With brand ambassador, Nikhat Zareen

    Lifespan launches its first TVC

    By Our Staff

     

    Lifespan, the manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products, has unveiled its latest TVC featuring its brand ambassador, boxing champion Nikhat Zareen.

     

    The TVC, crafted by PAD Integrated Marketing & Communications, captures Nikhat Zareen’s journey, from her strenuous training sessions to her triumphant moments in the ring.

     

    Speaking on the campaign, Founder and CMD of Lifespan Industries, Narendra Ram Nambula said: “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realize that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”

     

    Added Vivek Reddy, Co-founder and Creative Director at PAD Integrated Marketing & Communications: “Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”

     

     

  • The 'Watch Us Move' campaign is designed to encourage women to move with an “absolute sense of freedom"

    Adidas launches campaign with Manushi Chhillar, others

    By Our Staff

    Sportswear major Adidas has launched ‘Watch Us Move’, a campaign to celebrate womanhood and their freedom of movement.

    The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

    Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.”