Skills and talent development major NIIT has commissioned Mirum to implement its marketing automation solutions from the Salesforce Marketing Cloud suite.
Said Hareesh Tibrewala, Joint CEO, Mirum India: “NIIT is a leader in skill development space and it is a great experience to work with them. Mirum has been one of the early providers of marketing automation services in India and is now a Salesforce go-to-partner for marketing cloud implementations. We have brought to the table our eight years of experience, to provide a seamless marketing automation solution for NIIT.”
NIIT has signed up Indigo Consulting as its strategic digital partner. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.
Speaking about bringing Indigo Consulting on-board as its strategic digital agency, Kshitij Jain, Vice President – Marketing & Sales, Career Education Business, NIIT said:“We embarked on this overall brand transformation journey a couple of months ago. Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We look forward to a fruitful association with Indigo Consulting.â€
Jose Leon
Added Jose Leon, President, Indigo Consulting: “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. NIIT has value to offer to this entire spectrum – right from enabling the youth identify its skills and enhance them formally in a structured environment, to senior working professionals getting certified from premier institutes to explore better career opportunities. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.â€
NIIT Ltd. has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies.
Mayoori Kango
Confirming the development, Mayoori Kango, Managing Director, Performics.Resultrix said: “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.â€
Added Kshitij Jain, Vice President- Marketing, Global Retail Business at NIIT: “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. ~95% of our consumers are online and ~85% research online before taking a decision. A large part of them are also adopting e-learning with us, especially in the Working Pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.
