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Tag: Nihilent

  • New logo designed by Nihilent Ltd (headed by KV ‘Pops’ Sridhar)

    ASCI refreshes ‘future-facing’ brand identity

    By Our Staff

     

    New ASCI logo
    The refreshed identity

    The Advertising Standards Council of India (ASCI) has unveiled a new brand identity to reflect, as its communique points out,  the “agenda of becoming future-facing and more inclusive”. The refresh comes close on the heels of new initiatives such as the guidelines for influencer marketing and online real money gaming and asci.social. Adds a communique: “ASCI has always been the conscience-keeper of the Indian advertising industry, and in this new phase, it aims to expand its offerings and services that will help advertisers balance creativity and responsibility.”

    Subhash Kamath
    Subhash Kamath

    Said Subhash Kamath, Chairman, ASCI: “ASCI has stepped into the next phase of challenges that impact the interests of consumers in new ways. With new-age challenges posed by the digital age, it is imperative for ASCI to take a leap into becoming a contemporary thought leader and add greater value to consumers, industry and all our stakeholders. The new logo represents this very interesting phase of ASCI’s journey, and the vibrant and optimistic outlook of responsible advertising. Our ideology and aim remain unchanged; however, we are now on the path to becoming a more dynamic and future facing organization.”

    KV 'Pops' Sridhar
    KV ‘Pops’ Sridhar

    Added KV Sridhar, Chief Creative Officer (Global), Nihilent Ltd, the company which designed the refreshed logo: “The colourful logo palette denotes the vibrancy of advertising and communication itself, as well as the diversity of ASCI’s stakeholders who have taken the oath to self-regulate and create ads with responsibility. The idea of creativity with responsibility is central to ASCI. The logo also reflects the dynamic nature of media platforms and the newer interesting ways in which communication is being created and consumed today. The elegant and inclusive font reflects an organization opening up to newer kinds of stakeholders, an organization that is collaborative and demonstrates leadership in bringing together the needs of different stakeholders. It signals that ASCI is gearing up towards this fast evolving and dynamic environment of consumers and advertising.

    Roger CB Pereira
    Roger CB Pereira

    Said marketing services veteran Roger C B Pereira, Founder Member, ASCI: The world today is remarkably different from when we started ASCI in 1985. However, what is noteworthy is that the twin principles of consumer protection and fostering creativity remain unchanged.

     

  • Strengthens positioning as a human-centric organization

    Nihilent ushers change with new brand campaign

    By Our Staff

     

    Nihilent, the global consulting and change management organisation, has launched a new multimedia brand campaign – ‘Humanizing Technology’. The new brand campaign with the premise that technology must elevate the human experience to be truly relevant.

     

    The campaign was conceptualised and executed by HyperCollective, a division of Nihilent-led by K V Sridhar ‘Pops’, Global Chief Creative Officer, Nihilent.

     

    Said LC Singh, Director & Executive Vice Chairman, Nihilent: “Our intention at Nihilent is to humanize every business and technological transformation across the globe. Whether it is interactions with the physical world or the dynamic digital experiences of always-on life, we are ensuring that human aspirations and goals take the center stage.”

     

    Added Minoo D Dastur, President & CEO, Nihilent: “The reason to do this now is that technology and businesses need to evolve and made responsive to human emotions for the larger purpose of enriching the overall human experience.”

     

    Said Pops: “Nihilent is at the forefront of ushering in this change through this bold new approach of putting humanity at the centre of all things to create a richer human experience. Technology is the enabling part that needs to constantly evolve.”

     

  • The ad campaign will be aired throughout the Indian Premier League

    Disney+ Hotstar joins CoinSwitch Kuber to back cryptocurrrency

    By Our Staff

    CoinSwitch Kuber, India’s largest cryptocurrency investment platform for retail investors, has announced the launch of its new ad campaign, Trade Kar, Befikar.  With this, CoinSwitch Kuber becomes the first player in the Indian cryptocurrency space to launch a campaign to evangelise cryptocurrencies as an alternate asset class and build equity amongst Indian investors. The company is also the Associate Sponsor with Disney+ Hotstar for the Indian Premier League.

    Created by Nihilent, the campaign consists of three interconnected ad films. Actor Kunaal Roy Kapur has been roped in to play all the roles in the ad films. The campaign will be aired on Disney+ Hotstar throughout the Indian Premier League and will also be amplified using social media platforms like Twitter, Facebook and Instagram.

    Said Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber: “Millennials and GenZ are emerging as the biggest backers of cryptocurrencies in India. With our new ad campaign we aim to showcase how it is a smart move to invest early in cryptocurrencies. Crypto has been the fastest growing asset class of the last decade and the momentum is only growing stronger now. Through our partnership with Disney+ Hotstar, we aim to amplify this message to millions of young and upwardly mobile Indians. It is time to join the crypto revolution by investing in cryptocurrencies through CoinSwitch Kuber – the safest and most friendly platform for crypto investments.”

    Added KV ‘Pops’ Sridhar, Global Chief Creative Officer, Nihilent: “The CoinSwitch Kuber ad films are special for us as they give us an opportunity to involve our audience into experiencing a completely new investment category that most of them may not be familiar with. We therefore decided to go for stories which not only highlight the utility of this new asset class but also place it firmly within the Indian family context as something that everyone can invest in and which is not a domain of the elite.”

     

     

  • Following the acquisition, Founder of Hypercollective KV “Pops” Sridhar joins Nihilent as Chief Creative Officer

    Nihilent acquires Pop’ Hypercollective

    By A Correspondent

     

    Nihilent, a leading consulting and services company, has announced the acquisition of Hypercollective, a a creative agency network billed as an “innovation agency that solves real world problems for brands, corporations, and governments”.

     

    Further to this acquisition, KV Sridhar, popularly known as Pops, who was Founder and Chief Creative Officer of Hypercollective will continue to look after all the creative initiatives at Nihilent and Hypercollective.

     

    Commenting on the acquisition, LC Singh, Director and Executive Vice-Chairman, Nihilent, said: “Nihilent is glad to have Hypercollective onboard, we look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation.”

     

    Added Minoo Dastur, President and CEO, Nihilent: “The customer is all-pervasive, granulating their needs, wants and aspirations is the key to any successful service. Given this backdrop, this acquisition gives us the unique capabilities that will further complement our human-centered approach. Leveraging our mutual strengths, we are well-positioned to offer brand management, UI design, digital, creative, spatial and consumer research.”

     

    Added Sridhar: “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings. I have always had a keen interest in technology, specifically in Artificial Intelligence (AI). I look forward to achieving that perfect balance between technology and creativity.”