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Tag: Nigel Vaz

  • Erickson will be working directly with Publicis Sapient CEO Nigel Vaz

    Publicis Sapient appoints Kristi Erickson as Global Chief Talent Officer

    By A Correspondent

     

    Kristi Erickson

    Publicis Sapient, the digital business arm of the Publicis Groupe, has announced the appointment of Kristi Erickson as Global Chief Talent Officer. Erickson will be working directly with Publicis Sapient CEO Nigel Vaz.

     

    Said Vaz: “We are thrilled to hire Kristi Erickson as our Chief Talent Officer. Her extensive background and expertise are aligned with our company objectives to ensure we deliver on our promise to help our clients become digitally enabled to better serve their customers and thrive in the future. Her commitment to inclusion and talent development will be vital to providing the tools for success to our 20,000 global employees.”

     

    Prior to joining Publicis Sapient, Kristi held Chief People Officer roles spanning verticals, regions and horizontal service lines.

     

     

  • Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient

    Publicis Sapient unveils new brand positioning; appoints global CEO

    By A Correspondent

     

    Publicis Sapient has announced that it is positioning the company for growth through a focus on global digital business transformation opportunities; the ongoing delivery of best-in-class capabilities across strategy and consulting, experience, and engineering; and the attraction and development of the best industry talent.

     

    Effective immediately, Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient.

     

    The announcements are designed to advance Publicis Sapient’s position as a leader in the digital business transformation space and deliver consistency across global markets and industries. Further, they signal Publicis Groupe’s on-going commitment to placing consulting, creativity and technology at the service of our clients’ transformation, to advance their business performance and sustained market relevance during a time of unprecedented digital disruption.

     

     

  • Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels

    SapientNitro to handle digital madate of Hugo Boss

    By A Correspondent

     

    Hugo Boss, the German premium fashion brand, announced it has appointed SapientNitro, part of the Publicis.Sapient platform, as its new digital lead agency. Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels.

     

    Gerd von Podewils, Senior Vice President Global Communication at Hugo Boss, said: “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”

     

    Nigel Vaz, Global Chief Strategy Officer and SVP Europe at SapientNitro, said: “The appointment of SapientNitro as the digital agency is an important moment for both partners. What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand’s strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally.”

     

    At the core of the partnership, SapientNitro will run the brand’s digital platforms, including the primary website hugoboss.com.