MxMIndia

Tag: Nielsen South Asia

  • Winners match pace with shifting consumer preferences

    Nielsen’s innovation awards nnounced

    By A Correspondent

     

    Nielsen BASES (Innovation Practice) announced the Breakthrough Innovations Awards for India, 2019 to recognise and reward diverse innovation strategies for the FMCG space. The awards celebrate recent product innovations across various categories in the fast moving consumer goods space in India.

     

    Said Nidhi Srivastava, BASES Lead, Nielsen South Asia: “We are very excited to announce Nielsen’s Breakthrough Innovation Awards for India. 64 per cent of Indians love trying new products, which is almost twice that of developed markets. This year we celebrate innovations that took different and unique paths to success in a market that is experiencing both consumer, market and retail disruption. It is increasingly important to recognize that good  innovations go beyond mass market appeal and can achieve success through incrementality, category distinction and connecting to a scaled target.”

     

    The list of winners:

     

    EMERGING PLAY

     

    		 BRAND GROWER

     

    		 TARGETED PLAY

     

    		 CROWD PLEASER

     

    		 SHORT TERM PLAY

     

    		 SUPERSTAR

     
    Epigamia Greek Yoghurt

     

    		 Dettol Squeezy Liquid Handwash

     

    		 Beardo

     

    		 Bingo! No Rulz

     

    		 Cadbury Dairy Milk Silk Heart Pop

     

    		 Chupa Chups

     
    NESCAFÉ Ready-To-Drink Cold Coffee

     

    		 Harpic Bathroom Cleaner

     

    		 BROOKSIDE Chocolates

     

    		 Cadbury Fuse

     

    		 KitKat Duo

     

    		 Engage ON

     
    RAW Pressery

     

    		 Kellogg’s Chocos Fills

     

    		 Good Knight Fabric Roll-On

     

    		 MAGGI Masalas of India

     

    		 Godrej Aer Pocket

     
    Vicks BabyRub

     

    		 Pass Pass Pulse

     
    Surf Excel Matic Liquid

     
    Too Yumm!

     

     

     

  • Nielsen digital ad ratings provides independent view of key digital video platforms’ audience

    Nielsen adds measurement for Youtube Mobile

    By A Correspondent

     

    Nielsen has announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries that includes India.

     

    Said Dolly Jha, Head – Media, Nielsen South Asia: “As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in these countries.”

     

     

  • Comprising 1 per cent of India’s population, these digitally forward consumers have more disposable income than other consumer segments, and are shaping market dynamics with their evolved priorities and needs

    Urban Singles will shape the future of India, notes Nielsen

    By A Correspondent

     

    Nielsen India has published its Featured Insight on the rise of a new premium consumer category – wealthy urban singles. Urban Singles are defined as Indians aged between 28-45 years – living alone in an urban location and includes people who are unmarried, separated, divorced, single parent with kids or in long distance marriage – having monthly earnings of more than Rs. 50,000.  This consumer profile accounts for close to seven million people.

     

    As per the Nielsen Insight, these consumers have the potential to shape the future of Indian markets given their spending power as well the penchant for being first movers. This consumer segment has emerged as a trial market for companies as keen to test revolutionary designs and ideas which simplify lives while simultaneously helping consumers reflect their personalities.

     

    Commenting on the featured insight, Arjun Urs, Executive Director, Nielsen South Asia said, “Globally urban singles are considered to be the preferred customer segment for premium and innovation driven brands. In India, being single is still considered to have negative undertones – often linked to depression, unhappiness and loneliness. However, our findings on the segment presents a contrarian picture – comprising of segment which is educated, focused, hardworking and ambitious. This segment is not only fast emerging to be super consumers but also, influencers and early adopters to revolutionary products and ideas. These are global citizens having global views and preferences.”

     

    The report explores broad behavioral insights relating to consumption, lifestyle, food habits, spending, housing, hobbies, travel, gadgets, appliances, food and health segments, among others. The report was compiled through a survey conducted across Delhi, Mumbai and Bangalore with a sample size of 700 people.

     

     

  • Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group

    Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia

    By A Correspondent

     

    Neilsen has announced that Arun Adhikari will assume the role of Non-Executive Chairman for Nielsen South Asia. Adhikari spent more than three decades at Hindustan Unilever and parent Unilever in various markets in senior roles across executive leadership, sales, marketing, and consumer research. As head of Personal Care business for HUL in India, he was inducted into the Management Committee, before joining the Board as Managing Director for Home and Personal Care. During this time, he was also involved in managing external relationships with the government and media, investor relations, risk management, and corporate governance.

     

    Currently, Adhikari is engaged with Mc Kinsey & Company in India as a Senior Advisor supporting the firm’s Consumer Practice. He is also an independent Director on the Boards of UltraTech Cement, Viacom18 and Aditya Birla Retail.