By A Correspondent
Nielsen BASES (Innovation Practice) announced the Breakthrough Innovations Awards for India, 2019 to recognise and reward diverse innovation strategies for the FMCG space. The awards celebrate recent product innovations across various categories in the fast moving consumer goods space in India.
Said Nidhi Srivastava, BASES Lead, Nielsen South Asia: “We are very excited to announce Nielsen’s Breakthrough Innovation Awards for India. 64 per cent of Indians love trying new products, which is almost twice that of developed markets. This year we celebrate innovations that took different and unique paths to success in a market that is experiencing both consumer, market and retail disruption. It is increasingly important to recognize that good innovations go beyond mass market appeal and can achieve success through incrementality, category distinction and connecting to a scaled target.”
The list of winners:
| EMERGING PLAY
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BRAND GROWER
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TARGETED PLAY
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CROWD PLEASER
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SHORT TERM PLAY
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SUPERSTAR
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| Epigamia Greek Yoghurt
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Dettol Squeezy Liquid Handwash
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Beardo
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Bingo! No Rulz
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Cadbury Dairy Milk Silk Heart Pop
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Chupa Chups
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| NESCAFÉ Ready-To-Drink Cold Coffee
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Harpic Bathroom Cleaner
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BROOKSIDE Chocolates
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Cadbury Fuse
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KitKat Duo
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Engage ON
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| RAW Pressery
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Kellogg’s Chocos Fills
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Good Knight Fabric Roll-On
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MAGGI Masalas of India
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Godrej Aer Pocket
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| Vicks BabyRub
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Pass Pass Pulse
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| Surf Excel Matic Liquid
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| Too Yumm!
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