MxMIndia

Tag: Nida Naushad

  • Ogilvy Gurugram has vroomed away with the account

    Ogilvy will steer Cars24 creative

    By A Correspondent

     

    Ogilvy has bagged the creative duties for car sales mart Cars24.

     

    Nida Naushad

    Said Nida Naushad, Brand Head, Cars24: “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sell cars by making the process extremely easy and hassle-free.  Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”

     

    Added Shouvik Roy President & Head of Office, Ogilvy Gurugram: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category.

    Shouvik Roy

    Our ambition is to partner CARS24 and make it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”

     

     

  • Lowe Lintas campaign steers customers towards a new way of selling cars directly to buyers

    Cars24 campaign fields MS Dhoni in different avatars

    By A Correspondent

     

    Cars24 has launched a new campaign that highlights a unique way of selling cars directly to its customers. Offerings like ‘instant payment’ and ‘free RC transfer’ are part of the new Customer-to-Customer model. Lowe Lintas Delhi has conceived an integrated campaign to promote this new offering.

     

    Commenting on the development, Nida Naushad, Brand Head, Cars24 said: “We are super-excited since this is our second campaign with MS Dhoni and after the success of Dhoni Review System we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “In our first initiative for Cars 24, we spotted a unique problem – that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars 24 was indeed the best place to meet those buyers, directly.”