By A Correspondent
Nickelodeon is set to kick off the awards season with the ‘Kids Choice Awards’ that gets kids by providing them with an opportunity to vote for their favorites across multiple categories. The property has roped in a slew of sponsors – Dabur Red Paste, Jolly Rancher, Yellow Diamond and Funskool – for the awards which will happen on December 15 at the NSCI Dome in Mumbai.
Speaking on the third edition of the awards, Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said: “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the propertyÂ’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!â€
Added Harkawal Singh, Head – Marketing (Oral Care), Dabur India: “Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment.†KCA 2017 is being promoted through a 360-degree marketing campaign.
After two successful editions, Nickelodeon is set to host the ‘Nickelodeon Kids Choice Awards 2017’ in December. The award affords children to vote for their favorites. Last year saw Shah Rukh Khan win the title of Icon of the Year and Deepika Padukone win the best actress award for Bajirao Mastani. Kala Chashma, was voted as the best song by kids while Temple Run was nominated as the best mobile game and Leander Peas received the Nickelodeon Khiladiyon Ke Khiladi Award.