Tag: Nickelodeon India

  • Nickelodeon Intnl teams up with Indian arm

    By A Correspondent

     

    Nickelodeon International has teamed up with Nickelodeon India to coproduce The Twisted Timeline of Sammy & Raj. The new series marks the first collaboration between the top kids’ entertainment brand and the leading Indian kids’ category brand from India’s fastest growing entertainment network.

     

    Said Jules Borkent, Executive Vice President, Kids & Family, ViacomCBS Networks International: “The popularity of international content is on the rise, and Nickelodeon is focused on meeting the rising demand for diverse, creative stories for a global audience. This groundbreaking partnership with Viacom18 goes beyond kids’ content, as we look to embrace greater diversity both on-screen and behind the camera,”

     

    Added Nina Elavia Jaipuria, Head of Hindi Mass Entertainment & Kids TV Network at Viacom18 said: “Over the years, Nickelodeon India has created successful local IPs and characters that kids love. This partnership with Nickelodeon International has gone beyond the border lines of creativity and stands testimony to the success of Nick India and Nick International in creating groundbreaking content. It further reinforces the capability of the Indian Animation Industry. We are happy to partner with Nickelodeon International for this show and look forward to working together in creating this series for kids across the world.”

     

    Said Anu Sikka, Head Creative, Content & Research, Kids TV Network at Viacom18 said: “Kids imaginations and aspirations are universal and it’s this learning that has brought this show to life. The series will be showcasing stories that kids around the world will find relatable and engaging, hopefully opening up more opportunities for future collaboration. Our efforts are to make sure that kids get to experience the best of animation and that this show will stir their imagination and transport them into a new world of adventure.”

     

     

  • Starcom bags Mahindra Holidays account

    By A Correspondent

     

    Starcom India has won the digital duties of Mahindra Holidays and Resorts India Ltd. The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO and analytics.

     

    Said Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays: “We are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies.”

     

    Added Pallav Jain, Co-Chief Executive Officer of Performics.Convonix: “We are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of the internet, customers face an influx of excessive information. The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help them enhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.”

     

  • Starcom India wins Nickelodeon India’s media mandate

    By A Correspondent

     

    Starcom India has been entrusted with the media planning and buying mandate of kid’s television franchise Nickelodeon, a part of Viacom18 Media Pvt Ltd. The mandate that encompasses the franchise’s channels Nick, Sonic, Nick Junior & Nick HD+ has been won after a tightly contested multi-agency pitch.

     

    Said Mallikarjun Das, Group CEO, Starcom India: “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults, is going to be a big beneficiary of that. Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us. The broadcast firm is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families.  We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs.This win further adds tempo to a great year where we have won significant businesses and consolidated operations.”

     

  • Nick goes HD, gets aggro with kidstuff

    By A Correspondent

     

    Nickelodeon India continues to lead the league by innovating and engaging with kids across the country. Nickelodeon has announced its game changer initiatives this season – Launch of the action-comedy series Shiva on Nickelodeon; launch of Nick HD+ — India’s first HD channel in the kids category and a strong growth plan for SONIC.

     

    Announcing the high decibel launches for the quarter, Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom18 said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives. Keeping kids at the core of everything that we do, endearing characters, path breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Shiva and Nick HD+ are significant milestones in the category and are sure to be game changers, further fortifying our leadership position.”

     

    The HD channel will soon be available on all cable and DTH platforms in the country.