By A Correspondent
Kids Insights announced the official launch of its first Asia-Pacific presence with Kids Insights India in partnership with TotallyAwesome. Kids Insights India will be surveying 410 kids a week in India, resulting in a total of 21,000 children being surveyed each year, providing organisations with access to real-time market intelligence on the attitudes, behaviours, and consumption by Indian children for the first time.
The launch into the Indian market means that Kids Insights now globally surveys more than 2,000 children every week, across three continents and seven countries, or more than 105,000 children a year. The company has gained a reputation as the most comprehensive and dynamic market intelligence specialist in kids, tweens and teens, and whose market intelligence is used by companies such as the BBC, Crayola, Oxford University Press, Sky, Turner, and Warner Bros.
Said Kunal Mukherjee, Country Director of TotallyAwesome: “There is no doubt that the kid’s ecosystem in India is changing at a phenomenal pace and therefore having access to reliable and real- time market intelligence has never been more important. I am delighted to see that Kids Insights is now available to companies who are active in the Indian market”.
Added Nick Richardson, CEO of Kids Insights: “We are delighted to be continuing our global expansion. The launch into India is particularly exciting as it is a market that is going through a phenomenal transformation and digitalisation. Working closely with our local partner, Kids Insights India will be able to help clients understand the dynamics of the Indian children’s ecosystem, help them define their audience, measure and evaluate the success of campaigns and ultimately improve their return on investment. We are delighted to have TotallyAwesome’s support and we look forward to developing a long and successful partnership with them”.