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Tag: Nick Lawson

  • The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP

    WPP acquires remaining stake in MediaCom in India from Sam Balsara & Lara Balsara Vajifdar

    By Our Staff

     

    WPP, veteran adperson Sam Balsara and his daughter and adperson Lara Balsara Vajifdar have announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications Private Limited in India from Sam Balsara and Lara Balsara Vajifdar.

     

    Following WPP’s decision to merge Essence and MediaCom globally, Balsara and Vajifdar entered into a discussion with WPP agreeing to exit MediaCom in the interest of MediaCom clients to enable the merger.

     

    The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP.

     

    Said Balsara said: “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

     

    Added Nick Lawson, Global CEO, MediaCom: “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

     

    It may be recalled that on April 26, 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMediacom.

     

  • Agency expands remit into every operational market for the mobility company

    MediaCom is Uber’s Global Media AOR

    By A Correspondent

     

    GroupM’s MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.

     

    Effective January 1, 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US Chief Transformation Officer, and Latha Sundaram, Group Business Lead, Executive Director at MediaCom US.

     

    Said Travis Freeman, Global Head of Media at Uber: “Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom. The work they’ve done for Uber during perhaps one of the most disruptive times in our industry, has given us the confidence that our partnership will continue to thrive globally.”

     

    Added Nick Lawson, Global CEO, MediaCom: “As one of the leaders of the new age of advertisers and one of the most cutting-edge brands around, we are proud to be part of Uber’s amazing global journey. To be appointed as their consolidated global agency of record is testament to the incredible work we see day-in-day-out across the business.”

     

    Said Christian Juhl, GroupM’s Global CEO: “This appointment is fantastic news and the consolidation speaks volumes about the innovative ideas MediaCom and GroupM bring to the table every day. We’re excited to scale those ideas within a global framework and look forward to working in partnership with Uber to continue their growth and develop more impactful work globally.”

     

     

  • Nick Lawson promoted to Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

    MediaCom announces changes to Worldwide, EMEA and UK leadership

    By A Correspondent

     

    Nick Lawson

    Nick Lawson, currently MediaCom’s EMEA CEO and Global Client Practice Lead, succeeds Toby Jenner as Worldwide Chief Operating Officer. Lawson will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as Global Client Practice Lead. Lawson has been with the agency for 28 years, originally as part of the Media Business before it merged with MediaCom in 1999.

     

    Josh Krichefski

    Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.

     

     

     

    Kate Rowlinson

    Krichefski is replaced as UK CEO by Kate Rowlinson, the agency’s current Managing Director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.

     

    Said Stephen Allan, Worldwide Chairman and CEO, of the appointments: “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”

     

    Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.