Tag: Next Mediaworks Ltd

  • Is news media ownership a cause for worry?

     

    By Shruti Pushkarna

     

    Hardly had the news of the acquisition of English news channel NewsX by ITV Media Group and Hindi news channel Live India by Prosperity Agro filterd in, there were murmurs on whether it was vital for the government to impose entry barriers for the news media. ITV of course has been in the news for around five years and Live India already had a sizeable stake by a property developer HDIL.

     

    As part of MxM Mondays, we spoke to a cross-section of news media practitioners to offer their views on the issue.

     

    This issue of media ownership has been debated on in the past, and more so recently, because of the entry of corporate groups into the news media. Earlier this year we saw two big corporates enter the media domain, when Reliance Industries bought a stake in Raghav Behl-led Network18 and Aditya Birla Group invested in the Aroon Purie-led Living Media India.

     

    While big business owning media is not a new phenomenon, there are numerous instance of politicians owning and controlling sections of the media, especially in Southern India.

     

    Hence the question arises: Is it a cause for worry when people with non-media interests start owning the mass news media?

     

    Here are a cross-section of views from captains of the industry (in alphabetical order of their last names):

     

    Tariq Ansari, Chairman and Managing Director, Next Mediaworks Ltd

    Tariq Ansari

    The worry is not around who owns the media but whether they act in a way that is consistent with journalistic standards of integrity and fair play. We seem to have forgotten simple journalistic conventions like a declaration of interest from the owner of the publication/channel on stories in which there is a substantial commercial interest.

     

    Media, much like steel or fertilisers or communications, will eventually belong to those who have the means and desire to invest in it. The point about it being the preserve of a few is inexplicable. Nobody is stopping anyone from raising the capital to start a newspaper/magazine/TV station/radio station/website. We live in a free country. Anyone who has the ability to own media should be able to do so, without limitation. Clearly my preference would be that criminals or those with clear vested interest should not own media, but I am not sure if the law of the land can prevent this from happening.

     

    Vinod Mehta

    Vinod Mehta, Former Editor-in-Chief, Outlook magazine

    I am worried. Media diversity is very important for freedom of the press. I don’t want Media in the hands of a few owners. It should be open to all.

     

     

     

    And here’s what MxMIndia’s regular columnists say:
     

    Ranjona Banerji, senior journalist, columnist and Contributing Editor, MxMIndia

    Media ownership is a worry to the extent that journalists are not able to withstand corporate pressure. For instance, the Birlas started Hindustan Times and the Tatas has a stake in The Statesman (to name just two) and the battle between marketing and editorial is as old as the profession. The problem comes when senior editors capitulate and reader interest is surrendered or sacrificed. I would turn the spotlight back on journalists: are we fighting the good fight?

    _______________________________

     

    Mediaah/Pradyuman Maheshwari, editor-in-chief, MxMIndia:

    Many years back when I asked a leading industrialist why he was keen on starting a news channel he replied with the famed Deewar dialogue (some alcohol in the system did the trick): Aaj mere paas buildingey hai, gaadi hai, bank balance hai, but even then these guys owning newspapers and channels are ruling the world. We were in the late 1990s, and journalists and news media owners were indeed much sought after. That may have waned over the years, but the desire to own news media stays. What hasn’t changed is that the intent of owning the news media goes far beyond returns on investments.

     

    When the British ruled India, it was the desire to mobilize public opinion that led to several national leaders and even businessmen to embrace news. Post-Independence, with the birth of a new economy, it was a mix of nationalistic sentiment and also to use it as an ally in a tightly controlled business environment. The ’60s and ’70s saw the media taking off with magazines like the Illustrated Weekly of India, later India Today and several others in regional languages. The imposition of the Emergency got people to realize the importance of the news media as the liberalization of the economy and and the airwaves ensured that there is no looking back.

     

    Being a democracy, there are no entry barriers to the media. And rightly so. However, when a few years back a few real estate and assorted players jumped into news television there were representations to the information and broadcasting ministry that there ought to be tighter controls.

     

    The current murmurs are being heard because NewsX has been acquired by businessman Kartikeya Sharma. ITV, his media company, also runs the newspaper Aaj Samaj and regional and Hindi news network India News. And the reason for the concern: it was feared that being the brother of Manu Sharma who has been convicted in the Jessica Lallmurder case, he could misuse his position to influence the executive and the judiciary. Well, the Supreme Court upheld its sentence of life imprisonment in 2010, so evidently he didn’t achieve much. To be fair to Sharma, a senior editorial and business executive who has worked with him, told me that he saw no interference on content, especially on the Manu Sharma front.

     

    Clearly, the money power of rich businessmen and politicians cannot bring in readers or viewers, as the case may be or make a success of the media enterprise. In the late’80s, the Ambanis acquired Commerce Weekly and converted it into a business daily. They also acquired The Sunday Observer that was once edited by Vinod Mehta and was exceedingly popular.  The Ambani indulgence in the media failed despite hiring top journalists and publishing executives. They could only use the papers to fight a few minor battles, and even those without much success.

     

    Mehta worked and fell out with industrialists Vijaypat Singhani and L M Thapar as both found news too hot to handle and counter-productive to their primary businesses (and revenues). One had assumed he would meet the same fate when Rajan Raheja, a then-emerging industrialist with some interests in real estate, set up the Outlook magazine group. Mehta has led many battles with the mighty and powerful in his magazine and both Raheja and Mehta have survived each other.

     

    Save the Outlook example which is a good indicator of business interests and independent journalism co-existing, clearly big money is not enough to drive consumption of news media. My worry though lies elsewhere:

    1. Lack of transparency in the ownership of media.

    2. Creation of a monopolistic scenario with business groups investing in multiple and similar vehicles

    3. Level playing field for competition in case of vertical and/or horizontal cross-ownership, and

    4. Diversification of media companies  into entities beyond news

     

    1 & 2. Transparency requirements in media ownership are critical. When the government announced recently that a certain conglomerate doesn’t not have interests in the media, is it really the case, or is that what is on paper and hence deemed correct? While doubts have been raised about how the acquisition of a sizeable chunk of Network 18 via an independent trust would impact the editorial independence of the group, the real worry is the rumoured interests of the group in other media ventures too.

     

    Could we have a situation that a genre of channels or newspapers or the media entities in particular region of the country be owned – directly or indirectly – by one group? How do we tackle a monopolistic scenario such as this?

     

    3. The PR head of a radio station in Delhi once complained that she could never hope to get her press release into the two main English dailies in the city because both had their own FM stations. So, while the most inane event from the group’s radio station gets covered, the lady’s FM frequency never got a mention even for a big activity. So rampant is this blacking out of a rival group’s activities that it’s now considered standard practice. In many countries there are strict rules for horizontal and vertical cross-ownership. While the TRAI has suggested restrictions in vertical ownership (a TV channel can’t fully own a DTH or cable platform etc), horizontal ownership is fine (so a TV channel can also run a newspaper, radio station etc).

     

    4. The last of my worry areas can be a bigger concern, and, if misused, even graver than big business or a political party getting into the media. Many news media groups have invested in sectors outside of news and doubts have been expressed if there is any connect between the relationships with governments via the news media and the winning of such contracts.

     

    Even though the government at the Centre is weak, and we can be sure it will flex its muscles often enough in the run-up to various elections until 2014, I don’t see any immediate solution to the problem. But what can play a deterrent for those who abuse the media will be public opinion via social media.

     

    Sevanti Ninan, Editor, thehoot.org and Columnist, Mint

    Sevanti Ninan

    Yes, it is a cause for worry when people with vested interests start owning the mass media because political ownership of the media is increasing, and there are no transparency requirements on media ownership.

     

    Readers and viewers are unable to discern ownership-related biases. There is also a renewed trend of corporate investment in media increasing. Media companies are supposed to file ownership details with the registrar of companies, but one, it is not properly done, and two it is very difficult for lay people to access the correct and latest data.

     

    On the issue of media being a preserve of only a certain groups, even now it is fairly widely owned.

     

    Maheshwar Peri, Chairman, Pathfinder Publishing India Pvt ltd

    Maheshwar Peri

    In my opinion there is no cause for worry. I think, increasingly, the cause for worry comes from a few industrialists who’ve gotten into media. But if you go back to the flag bearers of Indian journalism in the 1980s, Indian Express was owned by RNG, an industrial group. So, to say that ownership by industrialists would hurt media is a slightly wrong way of looking at it.

     

    There is definitely a cause for worry when people get into media for reasons other than running it as a professional empire. If you look at some of the politicians who’ve come into media or political parties that are launching their own channels, that’s a cause for worry because they have a reason to dish out news which suit their needs and opinions.

     

    So there is a problem when people in public office get into media, but it’s not so much of a problem if industrialists or venture capitalists or any others moneybag get into it because they want to make it a commercially viable operation. And they know they can make it commercially viable only when the reader/viewer respects them. In case of politicians, they are not interested in making it commercially viable; they just want to ensure that their point of view finds a space in the public domain.

     

    I think unless a reader or consumer respects you, you won’t be able to sell beyond a point. So all of us, whether or not owned by corporates, are always trying to ensure that we give unbiased and credible information so that the reader continues to respect us as well as the advertiser continues to invest in us.

     

    And what makes one think that they have a better opinion about media than a fruit vendor? I don’t think there can be a classification of who has a better opinion about certain things in this country – we are a democracy. So the worse thing is to say that ‘these’ kind of people can get into media and ‘those’ kind cannot.

     

    Tarun Tejpal, Editor-in-Chief, Tehelka magazine

    Tarun Tejpal

    To some extent, there is cause to worry about media ownership. We have to air, discuss and examine issues of monopolies, cross media ownerships, and of cross business ownerships. And to try and build in some structural safeguards that both help ensure the financial viability of honest, robust media, and deter media owners from using their media instruments for unfair advantage in their other businesses.

     

    Theoretically, it (media) should be open to all. But we must build in safeguards that minimize the misuse of public discourse and public instruments of media. This is not easy, but a discussion must start on this issue at all levels.

     

    Paranjoy Guha Thakurta, Senior Journalist

    Paranjoy Guha Thakurta

    The growing corporatization of the Indian media is manifest in the manner in which large industrial conglomerates are acquiring direct and indirect interest in media groups. There is also a growing convergence between creators/producers of media content and those who distribute/disseminate the content.

     

    In India’s unique ‘mediascape’, it is often contended that the proliferation of publications, radio stations, television channels, and internet websites is a sure-fire guarantor for plurality, diversity, and consumer choice. There were over 82,000 publications registered with the Registrar of Newspapers. There are over 250 FM radio stations in the country. Despite these impressive numbers of publications, radio stations and television channels, the mass media in India is possibly dominated by less than a hundred large groups or conglomerates, which exercise considerable influence on what is read, heard, and watched.

     

    One example will illustrate this contention. Delhi is the only urban area in the world with 16 English daily newspapers; the top three publications, the Times of India, the Hindustan Times, and the Economic Times, would account for over three-fourths of the total market for all English dailies.

     

    However, what is unacceptable is media barons using news outlets as tools to further their business interests. In this country, as in the world over, large media corporations are clearly playing a bigger role in the political economy that they report on. Though a free media is fundamental to the existence of a liberal democracy, concerns about the accountability and transparency of media companies remain. For instance, the RIL deal has enabled Network 18, Eenadu, and the merged group to expand its offerings to benefit its stakeholders and its advertising target audiences. What remains to be seen is whether clear boundaries can be etched between the boardroom and the newsroom.

     

    There’s absolutely no doubt about the fact that if it’s truly going to be a responsive media, then the media should reflect the views, the interests, the aspirations of a larger section of population as possible. The problem with much of our media is that they are too busy trying to ‘reach’ consumers to potential advertisers than providing information to citizens.

     

    Next Week:

    Why do we all like to damn TAM?

    The Sectoral Innovation Council recommendations last week said that there was need for an alternative to TAM, short for the media research company formed by a jv of two international research biggies: Nielsen and Kantar. This is a view that has been expressed several times over the years.

     

    One of the main peeves against TAM is the number of Peoplemeter boxes present to collect data. Can 8000+ boxes effectively poll a populace of 1.2 billion, is what many broadcasters keep asking in public. In private though, not many are ready to pay up by increasing their subscription fee to enable the installation of more boxes across the country.

     

    Also, what’s happening to BARC, the joint industry body that was to provide an alternative?

     

    MxMIndia will speak to a cross-section of the industry to get answers. Meanwhile, if you have a view, email it to us at editor@mxmindia.com with the subject ‘MxM Mondays #2’

     

  • Radio One is a station with a difference: Anil Machado

    Beginning March 28, Radio One Kolkata made a transition from a station that played a mix of Hindi and Bengali songs to a full-fledged Hindi retro station. The Kolkata station is now a 100 per cent Hindi retro station, playing the biggest hits from the sixties through the nineties. By going completely retro, the FM station aims to create some differentiation in the Kolkata market which has nearly nine FM stations. The decision to go retro was taken after extensive research was conducted, which found that no FM station in Kolkata dwelled into the retro music space and that there is huge potential for a 100 per cent retro music station in the market. In conversation with MxMIndia’s Robin Thomas, Mr Anil Machado, National Programming Head, Radio One shared his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received. Radio One, a joint venture between Next Mediaworks Ltd and BBC Worldwide is operational in seven metros – Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune and Ahmedabad.

     

    Please throw some light on the decision to go retro in Kolkata?

    Radio One is a differentiated station in every market we are currently present in and there is no market better than Kolkata to go 100 per cent retro.  The biggest retro singers are from this market… Kolkata is a market that swears on retro music, that’s grown up to retro music. Our motive is being different in every market and we noticed huge space in retro music that no one was catering to and if they did, then they were catering in time slots. We did our research and found that people of Kolkata are crazy over retro music and that the market is huge. In fact, no other player has dwelled into this space and hence we took the step and went 100 per cent retro in Kolkata.

     

    What genre of retro music will the Kolkata station play?

    We would be playing the biggest hits from 60s and 70s all the way through the 90s. You can listen to over forty years of the best music ever churned out in the country. The best of retro music will be played on Radio One Kolkata station. Tune in any part of the day and you will listen to songs you have grown up listening to, and therefore you will end up enjoying the station.

     

    And before going retro, Radio One Kolkata played….?

    Before going retro we were playing mainly a mix of Hindi and Bengali wherein Bengali music occupied nearly 25 per cent of the music mix.

     

    You have tried to create a differentiated station across markets…?

    We have differentiated content in all our markets. In Mumbai andDelhi, we are the only radio station playing international music. In Kolkata we are a 100 per cent Hindi retro station. In Chennai we are the only 100 per cent request station. In Pune we are a hardcore Bollywood music station whereas others play a mix of Hindi and Marathi. InBangaloretoo we are truly a Bollywood music station whereas others play Kannada music and in Ahmedabad we stand to a maximum music, maximum choice wherein we air only two shows and the rest is back to back music. The others in Ahmedabad market, on the other hand, air approximate six to seven shows whereas we air only two shows.

     

    What’s the kind of response the Kolkata station is generating, particularly from the advertisers?

    The response, from both listeners and advertisers, has been overwhelming. Advertisers mainly look at audience profiling and the differentiating factors of the station, and Radio One provides that differentiating factor and the audience profile. Kolkata has nine radio stations and advertisers realize that Radio One is the only FM station that plays 100 per cent retro music, our TG continues to remain the same i.e. 30 years plus listeners. What we have noticed in the Kolkata market is that they breed music from the sixties, seventies, eighties, nineties, and the people of Kolkata know their music, the singers and lyricist and so on.

     

    Radio One Kolkata went retro towards the last week of March, 2012, yet you didn’t make much noise about it…?

    We went retro from the March 28, 2012. I believe that the moment your product is differentiated, it works on the principle of network marketing but, if you are similar to other stations in the same market that is when you would invest heavily in marketing. Therefore, the moment you are a differentiated product, you would automatically stand out from the herd.

     

  • Listeners upbeat as Radio One switches to English

    By Robin Thomas

     

    By February 2012, listeners in Mumbai and Delhiwill be able to tune into a 24×7 English FM station. While the industry is already abuzz with news of Radio One turning back to being an English FM station, now there is an excitement among the listeners too, because of the differentiation the station can offer.

     

    “One of the reasons I don’t listen to radio is because the RJs talk a lot, I want to listen to music that I like, uninterrupted. If Radio One is switching over to English music, I expect it to switch back to Hindi, just as it happened with MTV and other FM stations. So I have no faith in another FM station turning English but, as long as they stick to English and if the RJs are good, I would listen to Radio One,” said Rupa Gulab, writer.

     

    What could also be considered is the fact that a 24×7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.

     

    Uday Benegal, musician and lead singer of Indus Creed, felt differently: “This is very exciting news, finally, a radio station I can listen to. I currently don’t listen to radio because there is too much of Bollywood music, but now I will look forward to Radio One as it will be English music 24×7. I am sure a lot of people who listen to our kind of music will also tune into Radio One.”

     

    Radio One is not the first FM station to play English songs. When Fever FM was launched in Mumbai, it played Hindi and English songs. It was only later that it switched to being a full time Hindi FM station. Go FM, which initially played only English songs, later turned Radio One to play Hindi songs. The scenario is no different among music channels either; MTV, for instance, played only English songs, now it’s a completely different channel. Besides VH1, there are no dedicated English music channels in India.

     

    While Radio One may bring a much needed differentiation in FM radio, what remains to be seen is whether the FM station can stay a full time English FM station or will it shift back to its old formula of Bollywood or be a mix of Hindi and English music.

     

    Former RJ and actor Tarana Raja feels that there is a chance that the new formula may work for Radio One. “There is an English FM station in Bangaloreand one inDelhiand both have worked well. So there is a genre for English music. I personally love listening to English music and as a listener I would like to have a choice. I hope Radio One does well and inspire other FM stations to try something different too,” she said.

     

    There are nine FM stations in Mumbai and 10 inDelhi, including two government-owned FM stations – AIR FM2 Gold and AIR FM1 Rainbow. There are no dedicated English FM stations in Mumbai, besides AIR FM1 Rainbow which is not a 24×7 English FM station. All the other FM stations play Bollywood songs. Delhi, on the other hand, does have Hit FM, an English FM station. The other FM stations in English are Radio Indigo in Bangalore and Chennai Live in Chennai.

     

    Vinod Advani, RJ AIR FM1 Rainbow feels that there is always room for another FM station in English, but a lot depends on the kind of programmes and the music played, and whether or not the RJs will be allowed to have their own identity. “Radio One will, perhaps, have technological advantage over us but, as far as I am concerned, my show has a strong listener base for English music. I don’t know whether there is a market for a second English FM station, but a lot will also depend on how knowledgeable the RJs are,” he said.

     

    Radio one, a joint venture between Next Mediaworks Ltd and BBC Worldwide, is operational in seven metros – Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune and Ahmedabad.