MxMIndia

Tag: News18 India

  • High visibility sites taken across Delhi-NCR and Mumbai

    News18 India OOH Campaign for Amrit Ratna 2023

    By Our Staff

     

    Hindi news channel News18 India has rolled out an OOH campaign to promote the second edition of its leading event, the Amrit Ratna 2023. The channel has deployed an outdoor campaign across Delhi-NCR and Mumbai to raise awareness among the public and gain maximum visibility.

     

    Speaking on the OOH campaign, Karan Abhishek Singh, CEO – Hindi News, Network18 said, “With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation’s achievers. The response to this campaign has been nothing short of phenomenal, as the audiences have wholeheartedly embraced the tales of our nation’s pride.”

     

  • News18 launches ad campaign citing viewership data

    2024: BJP versus I.N.D.I.A. 2023: News channel war hots up

    By Our Staff

     

    The real war will happen next year with the general elections, as the combined (or perhaps not so in spirit) opposition taking on the ruling BJP. But ahead of that, in the run-up to the elections in the five states including the all-important Madhya Pradesh and Rajasthan assemblies, News18 India has launched a 360-degree media campaign to showcase its dominance in the Hindi news segment. And more importantly to take on Aaj Tak, leaders and among the earliest entrants in the India private news television space.

     

    The Hindi news channel released a page one ad in all editions of Economic Times to showcase its leadership in the genre. According to a communique which doesn’t quote any spokesperson, the campaign will also go live on digital and social media, with extensive visibility on trade media as well.

     

    As per the ad, the TV data shows that Aaj Tak has captured 0.8 crore lesser AMAs in Week 32 of 2023. Now we don’t know if BARC is fine with use of just one week’s dominance in advertising material, but we leave that to the wisdom of the measurement body and the association of news broadcasters which includes members of a large number of news channels, including Aaj Tak and News18.

     

    On the digital front, the ad says that News18 India received more video views on Facebook compared to Aaj Tak in July. (Source: Crowdtangle, July, 2023). Moreover, News18 India was also ahead of Aaj Tak by 12% in terms of YouTube views last month. (Source: Databeings, Video Views, Stats as of August 5 for all videos uploaded in July, 2023)

     

    We are certain we haven’t heard the last on this war of words and claims, but, as long as the viewer benefits and the broadcasters don’t lose on revenues in the tu-tu-main-main skirmish, we aren’t really complaining.

     

  • Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign

    News18 India’s campaign gets support from TV stars

    By A Correspondent

     

    News18 India reports that its initiative ‘Stars ka School, Ghar Mein Raho Cool’ has received “huge support” from a galaxy of television stars.

     

    Notes a communique: “The primary idea for the campaign was to keep viewers engaged and give the top stars from the TV fraternity an opportunity to engage with their fans. Amidst all the worries Stars ka School was an attempt by News18 India to bring a positive message from top TV celebrities. From advice on how to stay productively engaged to ways of staying emotionally and psychologically strong, the stars spoke from the heart, giving a rare peek into their personal space.”

     

    Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign.

     

     

  • TV stars join hands with News18 India for a social appeal campaign to help viewers stay in a positive frame of mind

    News18 India launches ‘Stars ka School, Ghar Mein Raho Cool’

    By A Correspondent

     

    Hindi news channel News18 India has taken a bright step towards sending a message of positivity and well-being through a special campaign called ‘Stars ka School, Ghar Mein Raho Cool’. The campaign is an appeal to its viewers to keep their spirits high and strive towards positive well-being while at home during the global health crisis.

     

    Notes a communique: “The campaign brings together prominent television celebrities who share their message of optimism with their fans. They will share video messages on how to stay in a high energy state and how best to utilize their time during the extended lockdown. They will also give a sneak peek into their routine at home while sharing their recommendations to drive away the lockdown blues. The channel will telecast the messages through the day to inspire viewers.”

     

     

  • It has announced the election coverage with ‘Sabse Bada Dangal’ & ‘A Billion Votes’

    News18 India and CNN-News18 announce election-based programming

    By A Correspondent

     

    News18 India and CNN-News18 have lined up an extensive programming giving viewers access and insight into the upcoming elections. News18 India will present its programming under the umbrella branding ‘Sabse Bada Dangal’. The programming will also witness special edition of ‘Bhaiyaji Kahin’ and ‘Lapete Mein Netaji’.

     

    CNN-News18 will delve into all aspects of the Lok Sabha elections with its special programming ‘A Billion Votes’. With its diverse formats and data-driven programming, the channel will bring up-to-the-minute updates throughout the election.

     

    The programming will be led by the editorial team of the channels. On News18 India, Kishore Ajwani, Deputy Managing Editor, Amish Devgan, Executive Editor and Prateek Trivedi, Senior Editor, will be joined by prominent experts like Ram Kripal Singh and Shesh Narain Singh. CNN-News18 will feature top anchors – Bhupendra Chaubey, Executive Editor, Zakka Jacob, Editor – Output, Anand Narasimhan, Deputy Executive Editor, Marya Shakil, Political Editor. Complementing them will be a panel of eminent journalists and political analysts like Swapan Dasgupta, Vir Sanghvi and Ajoy Bose to name a few.

     

     

  • Event to set the outlook for the upcoming year of General Elections

    News18 India fourth dition of ‘Chaupal’

    By A Correspondent

     

    News18 has announced the fourth edition of ‘News18 India Chaupal’. Amidst the backdrop of the recent assembly elections, the event will bring together leading politicians and commentators to set the outlook for the general elections next year. Scheduled for December 19 in New Delhi, Chaupal will see sessions by Yogi Adityanath, Ravi Shankar Prasad, Manoj Sinha,  Kamal Nath, Akhilesh Yadav, and Digvijay Singh amongst others.

     

    Commenting on the initiative, Prabal Pratap Singh, Managing Editor, News18 India said: “Over the past two years, News18 India has seen phenomenal growth which, we firmly believe, has been possible because of our fearless approach in presenting the news and an undying commitment to deliver the truth. Furthering our philosophy of hard-hitting journalism, the 4th edition of ‘News18 India Chaupal’ is going to be extremely pertinent as it sets the stage for the political dialogue while India gears up for the upcoming General Elections in 2019. The event will aim to catalyse new approaches, debates, and deliberations across a range of topics in the presence of the finest leaders of our country.”

     

     

  • Asserts its leadership in prime-time

    News18 India launches ‘Aaj Ka No.1’ brand campaign

    By A Correspondent

     

    News18 India has unveiled the Aaj Ka No.1 campaign to celebrate the channel’s success in a highly cluttered category with over a dozen channels vying for eyeballs.

     

    Commenting on the campaign Rahul Kansal, Group Brand Advisor, Network18 said: “News 18 India has grown steadily in the past few months, to emerge as urban India’s leading Hindi News channel in prime-time. We have a line-up of strong anchors who take up issues in a purposeful way with a desire to shed light, not just create sound, (as seems to have become the norm).“

     

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • The debut edition of the awards to be presented by News18 India

    Ad Club announces jury panel for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has announced the jury panel for Marquees 2017, the all-new awards event that is scheduled to happen in Mumbai on August 11. Presented by News18 India and powered by Colors and MTV in its debut edition, Marquees 2017 will award brands for their excellence in building effective and sustainable equity.

     

    The jury panel comprises Harsh Goenka, Chairman – RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Navin Chopra – Ex COO, Vodafone & Sr Advisor, TPG Capital; Dilip Cherian – Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Hindustan Unilever ‎CEO and Managing Directoris jury chair.

     

    Speaking on the jury panel, Raj Nayak, President, The Advertising Club said: The illustrious jury for Marquees 2017 that consists of stalwarts from across categories brings in great diversity of experience and vigor into the deliberation process.  This diversity is set to provide significant insight mining potential and range in perspective into the evaluation method, ensuring that only the most deserved and path breaking marketers facilitating social and behavioral change emerge victorious.”

     

    On associating with Marquees 2017, Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Strategy, Product & Alliances – Network18 said:“Network18 through its front-running Hindi general news brand News18 India believes in acknowledging talent that has transformational potential. As a news organisation, we bring cutting-edge stories that prompt authorities into action. Similarly, we believe  Marquees 2017 will recognise forward thinking marketers who create campaigns to inspire positive change. The multi-disciplinary jury panel of industry legends is sure to bring further credence and value to the awards, making it a much sought-after event for marketers.”

     

    Talking about Marquees 2017 awards jury, Partho Dasgupta, Chairman, Marquees 2017 said: “The debut edition of Marquees has already set a significant benchmark by bringing together a highly respected jury panel that consist of media legends. The combined experience, wisdom and technical knowhow of the jury is sure to recognise and validate brands and marketers that have redefined and challenged the conventional communication paradigm.”

     

  • The channel's digital presence will also be revamped with the launch of a newly designed news18india.com

    IBN7 to be called News18 India

    By A Correspondent

     

    Network18 Group has renamed its Hindi general news channel as News18 India. The channel will unveil a new brand identity, logo and tagline along with a refreshed on-air look. The new avatar of the channel will be revealed at 6.57 pm today (November 9). The channel’s digital presence will also be revamped with the launch of a newly designed news18india.com

     

    Speaking on the re-launch, Avinash Kaul, President – Strategy, Product & Alliances – Network18, said, “We are not just rebranding the news channel, we are also putting into action an entire philosophy, a fresh approach focused on hard hitting journalism. There is constant need to innovate and stay relevant in the rapidly changing news environment. Through this refresh initiative, we intend to capture the viewer’s interest and also ensure impact through our news stories. Today, the viewers are overloaded with choices and information. In the midst of all this clutter, we are trying to create differentiation and relevance for our viewers and are confident about the change that we are actioning.”

     

    In the lead-up to the rebranding, the channel has strengthened its editorial team, introduced new anchors and launched new shows and formats. The refresh will build on this momentum with more impactful content, fresh packaging, and new studios adding to the experience being provided to the viewers.

     

    Said Prabal Pratap Singh, Consulting Editor, News18 India on the new identity of the channel: “Our news channel has seen tremendous energy over the past few months. We have broken several big stories and I feel repositioning ourselves with the tagline “Danke Ki Chot Par” aptly captures the spirit of what we are trying to achieve. Going forward, the channel will continue to ask even more pointed questions with an aim to challenge the status quo. Editorially, the thrust will be on constructive criticism and we will leave no stone unturned to ensure that our passion for fearless journalism results in positive impact on society.”

     

  • News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack

    News18 India announces entry into US market

    By A Correspondent

     

    TV18 Broadcast Limited has entered the US market with the launch of News18 India, a 24-hr television news channel designed to give global audiences a window into India. The channel went live on July 30th on Dishworld and Dish Network Channel 711. News18 India is already present in key South Asian diaspora markets that include the UK, Singapore, and the Middle East and is distributed by IndiaCast, a TV 18 & Viacom 18 company for monetizing its channels & content in India and Overseas.

     

    News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack, making it one of the most widely distributed Indian News channels in the US.

     

    News18 India is produced by the award-winning editorial team that runs TV18’s leading business and general news services in India that include CNN-IBN, CNBC-TV18, CNBC TV18 Prime HD, IBN7, CNBC-Awaaz & CNBC Bajar. News18 India will serve as the destination for definitive news & views from India including in depth analysis, business news and local weather reports. Through a power packed delivery format including bulletins, feature shows, interviews and a rich graphic interface, News18 India will be a one-stop destination for all the latest from the subcontinent.

     

    News18 India is a unique news channel offering a dynamic and customized blend of business and general news programming at times that suit the US audience ensuring greater relevance for the viewers in the region. In addition to News18 India, IndiaCast distributes the flagship general entertainment channel ‘Colors’, its sibling ‘Rishtey’, MTV India International and 6 ETV branded services in overseas markets.

     

    Commenting on News18 India’s US foray, Avinash Kaul, CEO, IBN News Networks said, “It gives me immense pleasure to expand our global footprint and to take the best of Indian News to every household outside of India. News18 India is a destination for definitive news for the Indian diaspora, a community of high achievers seeking Indian news & for ethnic conglomerates with business interests in India. At a time when the world is watching India, News18 India will serve as the world’s window into India.”

     

    Gaurav Gandhi, Group COO India Cast said, “After UK, Singapore and the Middle East, News18 India now launches in the United States. We are confident that News18 India, with a customised offering for the US market, will fill the void of a comprehensive business & general news service from India. This would be our 7th channel on the Dish network and with them we found a perfect partner to bring this channel to all viewers who want a window into India”

     

  • IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East

    IndiaCast expands News18 footprint in Asia

    By a correspondent

     

    IndiaCast has announced the expansion of its premier news offering, News18 India in Asia by making it available to audiences in Singapore and the Middle East. News18 India is the international version of CNN IBN, one of India’s leading English news channels and the 24-hour channel features content that focuses on the latest political, business, entertainment, sports and lifestyle news from India.

     

    Expanding the international footprint of the service, IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East. In addition to News18 India, IndiaCast has also recently launched 5 ETV branded regional language channel services – ETV Marathi, ETV Bangla, ETV Telugu, ETV Gujarati and ETV Urdu on e-Vision’s platform, eLife TV.

     

    Gaurav Gandhi, Group COO – IndiaCast, said, “With our entertainment brands now widely distributed across the world entertaining millions, we are now focusing on expanding the footprint of our news service. News 18 India is a customized product for the overseas markets with a fine balance between political news / current affairs and business /financial news. After its successful launches earlier in the UK and Australia, the channel has now launched in Singapore and in the Middle East. We, at IndiaCast, have consistently catered to the preferences of the Indian diaspora and look forward to keeping them ‘entertained’ and ‘informed’ through content that connects them to home.”

     

    In addition to News 18 India, IndiaCast distributes the flagship channels Colors, its sibling Rishtey, MTV India and six ETV branded services in overseas markets. The global footprint of IndiaCast distributed channels is close to 90 countries.