By Our Staff
Dentsu Creative India, in association with New Holland Agriculture – a brand of tractors and farming equipment, has launched a new campaign that salutes the farmers of our nation. The campaign builds on the success of last year’s ‘Asli Hero Ki Asli Taqat’ campaign, which portrayed farmers as the heroes of the nation who feed us all.
This year, the campaign focuses on the machines and technology that serve as the true strength behind these heroes. The campaign introduces a wide range of New Holland tractors and farming equipment, each designed to make farming easier and more efficient.
Speaking on the campaign, Ujjwal Anand, Managing Partner, Dentsu Creative India said: “In a world where heroes often wear capes, New Holland reminds us that some heroes wear plaid shirts and muddy shoes. Their dedication to honouring the farmer as the true hero of our nation and recognizing the technology that supports them is both heartwarming and admirable.”
Added Tarun Khanna, Marketing Director – India Sub-Region, Agriculture Segment APAC, CNH Industrial: “For New Holland Agriculture, the farmers are our real heroes. With the second leg of this campaign celebrating our farmers, we are showcasing how the strength of our portfolio enables our real heroes in the field, thereby reaffirming New Holland as the real strength behind the real heroes.”