MxMIndia

Tag: new business

  • The campaign has been conceptualised by Grey Bangalore

    Britannia’s new ad looks to add extra layers of fun

    By A Correspondent

     

    Grey has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by Grey Bangalore.

     

    Speaking on the launch, Jayant Kapre, Business Head, Adjacencies and New Business said: “Britannia is diversifying into more categories in macro- snacking, and with the introduction of ‘Crème Wafer’, we offer a quick on- the- go snack. We aim to expand the market and take a leading position over time.”

     

    Speaking about the films, Gautam Bhasin, Group Creative Director, Grey Bangalore added “The idea for the films came from the insight that children are great at spinning yarns. Their imagination is akin to the product attribute of wafers, one layer on another. So, in the films we let the kids create layers of fun, drawing a parallel to the structure of the wafer.”

     

     

  • Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

    Genesis BM starts Q3 with new business wins

    By A Correspondent

     

    Genesis Burson-Marsteller, which specialises in public relations, public affairs and digital marketing services, has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012. Genesis Burson-Marsteller is pleased to be working with such respected brands and companies including Flipkart, Loyalty One, and GAS.

     

    “GAS works with a philosophy of being simple and authentic. We were looking at working with an agency that shares similar values and represents GAS the best possible way.  We are very happy to be partnering with Genesis Burson-Marsteller as our Public Relations agency and looking forward to a successful association ahead,” stated Amit Dhanjani, Head of Marketing and Communications for GAS.

     

    Genesis Burson-Marsteller is celebrating its 20th year as a communications leader in India. “We are proud of the clients we have represented these last 20 years and in 2012 we continue work with great brands,” stated Prema Sagar, Founder and Principal. “As a firm that specialises in integrated communications, the range of businesses represented by these recent wins also demonstrates our ability to work with clients in all industries, helping them achieve their communications objectives.”

     

    Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys. They’re present in 37 cities, with over 11.5 million book titles, 14 different categories, more than 3 million registered users and sale of 30000 items a day; they are one of the leading e-commerce players in the country.

     

    GAS is a premium jeans wear brand with an international feel fueled by the idea of fashionable – yet functional and practical – clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion. Today Grotto S.p.A. is a global, international company determined to continue to reinforce its presence abroad, with a particular focus on Europe and the Far East.

     

    Loyalty One is a global provider of customer insight and strategy, marketing and loyalty programs and customer experience management. Our roster of clients includes Fortune 1000 companies across the globe. Loyalty One’s industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace.

     

  • Lowe Lintas drives new business at a scorching pace

    Lowe aims high

    By A Correspondent

    Lowe Lintas, one of India’s largest and most storied communication groups has won a staggering number of new accounts across the country this year. In just the first 9 months of this year, the agency has signed on 80 new clients; and with three months left to go this year, is hoping to cross the 100 mark for the year. Lowe Lintas has won these businesses across the country – in both metros and non-metros; and in advertising and in specialist communication fields like PR, Healthcare, Rural and Design.

     

    So while wins for Lowe Lintas’ advertising division include names like Suzlon, 3M,Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, UIDAI, Muthoot Pappachan Group and Expedia; its specialist PR division, LinOpinion’s wins include businesses like Tourism Victoria, Starwood Hotels & Resorts,  Samsonite and Times Now.  Lowe Lintas’ specialist Healthcare division, LinHealth’s wins include Cadila Pharmaceuticals, Bayer Pharmaceuticals and Sun Pharma; its specialist Rural Communications division, LinTerland has been signed on by Johnson & Johnson and Nokia.

     

    Speaking on this performance, Mr Joseph George, CEO, Lowe Lintas India said, “I personally believe that the tremendous equity that Lowe Lintas enjoys is under leveraged. Which is why, we set ourselves an aggressive growth target for 2011 and simultaneously went about putting in place an “enabling eco system”. I am happy to say that the first three quarters have been spot on plan; with every win making everyone across levels and functions hungrier the subsequent quarter. What is equally gratifying is that we have been able to win businesses across not just diverse categories, but also across all our offerings – Lowe, LinOpinion, LinHealth, LinTerland, LinProductions, LinTeractive and dCell.”