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Tag: Neville Bastawalla

  • #SonaManaHai says Sony Pictures Sports Network’s new campaign

    UEFA CL on Sony Ten 2 from today

    By A Campaign

     

    Sony Pictures Sports Network will bring the upcoming season of the UEFA Champions League to Indian audiences from today, September 17, onwards. The matches featuring the best football players in premier clubs from top European leagues, will be telecast on Sony Ten 2. SPSN also recently launched its campaign for the mega tournament, #SonaManaHai, which captures the sentiments of all Indian football fans and preps them for the upcoming season.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India Private Limited: “Sony Pictures Sports Network are the flagbearers for UEFA Champions League, the best football club tournament in the world, in India. UEFA Champions League is the pinnacle of glory for both the clubs as well as the players and the passionate fans. Our audience can look forward to a more exciting viewing experience through a series of programming initiatives this season including a live studio show with celebrated ex-football players providing expert analysis on our channels. It is #SonaManaHai for all our viewers September 17 onwards.”

     

    Added Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India: “#SonaManaHai urges viewers to stay awake and not miss out on all the exciting action from the best football players and teams in UEFA Champions League. Our campaign speaks to two broad sets of audience, the football fans who are unable to stay awake to watch the matches and fringe viewers who are not very familiar with UEFA Champions League however have a fear of missing out on rewarding experiences. Through this insight, we have created a first of its kind clutter breaking campaign to increase the appeal and viewership of the tournament.  In order to reach out to a wider audience across multiple markets, the on-air film, #SonaManaHai has been rolled out in four languages – English, Hindi, Malayalam and Bengali.”

     

    Said Raghu Bhat, Founder, Director, Scarecrow M&C Saatchi: “When Messi and Salah are scoring, football fans are snoring! UEFA Champion’s League is the greatest and the most discussed football event on earth but matches happen late night. We want this campaign to be the caffeine shot that makes a football fan stay up and watch it live on Sony Pictures Sports Network instead of on YouTube the morning after.”

     

     

  • The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)

    Neville Bastawalla joins ex-boss Saurabh Yagnik at Pix

    For Neville Bastawalla, the Saal Mubarak greeting on Parsi New Year day on Sunday had a special meaning. The following day was his first at Multi Screen Media as Marketing Head for Sony Pix.

     

    A marketing professional with over 14 years of multi-brand experience, Mr Bastawalla’s previous stint was with Star India where he joined in January 2011 as Marketing Head for its English channels and was most recently Head – Marketing for Star’s Hindi movies channels since February 2013.

     

    Saurabh Yagnik

    Announcing the appointment, Saurabh Yagnik, Executive Vice-President and Business Head – Sony Pix who was not too long ago Business Head of the English channels at Star India (and hence Mr Bastawalla reported to him there), said, “We are delighted to have Neville join the team and we are certain that his experience and understanding of the business and our audience will help us consolidate our position in the genre. We look forward to a long and fruitful working association with him.”

     

    Commenting on his appointment, Mr Bastawalla said, “I am delighted to begin my association with Sony Pix.  The channel has always uniquely positioned itself in the English movie genre, with a strong content library and innovative campaigns for its premieres and other properties.”

     

    Prior to joining Star, he was Head of Marketing at Mid-Day Infomedia where he spent about four years after a stint with Nickelodeon as Senior Marketing Manager. A management graduate in marketing, Mr Bastawalla has previously done stints with HSBC, Walt Disney Company, Contract Advertising and Mudra Communications.

     

  • Mohit Sainani, who was head of marketing at Mid-Day, has called it a day. He has now joined Star India.

    Mohit Sainani quits Mid-Day, joins Star India

    By Shubhangi Mehta

    Mr Mohit Sainani who was working as the marketing head, Mid Day for the past four years, has quit and moved to Star India.

    Industry sources confirm that Mr Sainani’s designation at Star has not been decided yet but he will be working closely with Mr Neville Bastawalla, AVP marketing,Star India Pvt Ltd. It may be recalled that Mr Bastawala had joined Star India as Head of Marketing for Star World and Star Movies. He too was previously with Mid-Day as Head of Marketing for a little over three years from where he exited early in December 2010.

    Prior to Mid Day, Mr Sainani had a stint with Compass BPO as a Marketing Manager where he reported into the CEO. Before that he worked with Times of India as Assistant Manager and as Relationship Manager with Citibank NA.

    Star India, the leading media and Entertainment Company in India has the highest reach among the country’s broadcasters, beaming to over 140 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages spanning the household brands Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav; along with the joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports.

    Star India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor Star Den, news channel operator MCCS, the film production and distribution business Fox Star Studios India and Star CJ Home Shopping.