MxMIndia

Tag: Netcore Solutions

  • The integration ensures weeding out of deactivated and dormant email IDs from the recipient list to reduce bounce backs and shielding the sender’s reputation score

    Netcore partner Clearout to automate email hygiene process

    By A Correspondent

     

    Netcore Solutions has announced a partnership with Clearout. By using Clearout’s advanced email verification technology, Netcore proactively eliminates the possibilities of email bounce back. This ensures the emails hit the inbox, provides safety from spam traps and avoid any negative impact on the sender’s reputation.

     

    Said Kalpit Jain, Group CEO, Netcore Solutions: “Throughout our existence of more than two decades, Netcore has strived to enable businesses to deliver exceptional experiences to their customers and email has been an integral part of the mix. By partnership with ClearOut, we have added another layer of sophistication to our already best-in-class email platform.”

     

    Added Gnana Prakash (GP), Founder, Clearout: “We are really excited to partner with Netcore. Clearout’s integration with Netcore is meant to accelerate email marketing goals of their clients and deliver better ROI from the email marketing campaigns”.

     

  • He will help build and scale the marketing teams for both Smartech and Pepipost

    Netcore appoints Diptarup Chakraborti as Group CMO

    By A Correspondent

     

    Diptarup Chakraborti

    Netcore Solutions has announced the appointment of Diptarup Chakraborti as its Group Chief Marketing Officer (CMO). At Netcore, he will lead the overall marketing function. He will help build and scale the marketing teams for both Smartech (personalisation and multi-channel marketing automation platform) and Pepipost (API-based email delivery platform).

     

    Speaking on the appointment, Kalpit Jain, Group Chief Executive Officer at Netcore said: “Diptarup brings with him a wealth of experience as a tech marketing leader and we couldn’t be happier to have him join our ranks. As our CMO, he will play a critical role as we look to reinforce our market dominance as a full-stack martech solution, across both domestic and international markets.”

     

    Diptarup was most recently at Zycus Technology, where he headed its global marketing function over the past five years. Prior to this, he has served in leadership positions at companies such as IBM, Gartner, Capgemini, and Mastek.

     

    On his appointment as CMO, Chakraborti added: “Netcore has been a pioneer in the marketing automation space. In this increasingly competitive space, I look forward to driving Netcore’s global growth strategy as we enable leading brands deliver differentiated customer experiences at scale.”

  • The e-commerce major witnessed almost 20000 hours of customer engagement through the Netcore-built custom assistant during the Big Billion Days sale

    Netcore Solutions assists Flipkart reimagine customer engagement

    By A Correspondent

     

    Netcore Solutions announced the success of its Big B virtual assistant on WhatsApp built for Flipkart’s recent Big Billion Days sale. Netcore helped Flipkart leverage Facebook’s Click-to-WhatsApp feature on Facebook Ads by allowing users the real-time experience to chat over WhatsApp with a virtual assistant modelled on the star Amitabh Bachchan.

     

    Said Vikas Gupta, Head of Marketing at Flipkart: “We are a customer-first company that takes pride in pioneering industry-first innovations. Given WhatsApp’s large footprint, we wanted to leverage it to connect deeply with our customers. And that’s why we created The Big B WhatsApp virtual assistant during this Big Billion Days, a unique tech-led engagement model in association with Facebook and our technology partners, Netcore. It made use of several loved features such as emojis, images, and audio – to create a truly engaging experience. We were able to drive almost 1 million interactions with an impressive 7 minutes of engagement per session to drive nearly 20,000 hours of engagement with this initiative.”

     

    Added Kalpit Jain, Group CEO at Netcore: “Today, we exist in a multi-channel environment. In this era of conversational commerce, brands need to engage with their customers in real-time across instant messaging apps such as WhatsApp to deliver differentiated customer experiences. That was the focus when we started building out the Big B virtual assistant for Flipkart. We didn’t want it to be just a gimmick, but wanted to actually power value-driven conversations at scale for Flipkart. We are thrilled to have partnered with a like-minded, innovative company such as Flipkart and look forward to empowering brands fuel personalised customer engagement through WhatsApp as an effective channel of conversion and communication.”

     

     

  • The marquee property will bring forth 25 leading Martech evangelists to share knowledge, in-depth analysis and insights with the marketing industry at large

    Netcore and CNBC TV18 unveil ‘The Martech Marathon 12×25’

    By A Correspondent

     

    Netcore Solutions has joined hands with CNBC-TV18 for a knowledge-sharing event – ‘The Martech Marathon 12 x 25’ to be held on June 13 in Mumbai. The event introduces will see 25 top Martech evangelists putting forward their ideas and insights. The TEDx-style event, which will also be live-streamed for remote audiences.

     

    The line-up of speakers at the event include Shivakumar, Group Executive President, Aditya Birla Group; Siddharth Banerjee, EVP-Marketing, Vodafone India; Apurva Chamaaria, Chief Revenue Officer, RateGain; Mona Gandhi, Head of Strategic Alliances and Growth, Airbnb India; Gunjan Soni, CMO of Myntra & Head of Jabong; Jaimit Doshi, Executive Vice-President, Kotak Securities; Rubeena Singh, CEO, iProspect India; Sameer Pitalwalla, Co-Founder & CEO, Culture Machine; Sidharth Rao, CEO and Co-Founder, Webchutney; Pallavi Chopra, Haed of Marketinig, RedBus; Subrat Mohanty, Co-Founder & CEO, Hurix Digital; Amresh Godbole, Managing Director, Digitas India; Sridhar B, Chief Digital Marketing Officer, Diageo; Pooja Jauhari, CEO, The Glitch; Srinivas Jain, Executive Director and Chief Marketing Officer, SBI Mutual Fund; Himani Agarwal, Director, Commerical Marketing, Microsoft; Lakshmi Narasimhan, Chief Growth Officer, Group M;

     

    Said Kalpit Jain, Group CEO of Netcore Solutions: “The end-customers are embracing digital technologies in every walk of their lives, building expectations that are driving the digital disruption across all industry verticals. Every marketer is thus driven to understanding and adopting Martech, and the easiest way to do this is through best practices, which only these Martech evangelists can talk about.

     

    Added Joy Chakraborthy, CEO – Forbes India and President Revenue, Network 18: “With ‘The Martech Marathon 12 x 25’ we want to assist modern marketers with adopting new-age technology, allowing them to amplify brand reach and presence. Along with knowledge sharing, the platform also intends to serve as a hub for networking, and generation of breakthrough ideas and practices that largely aid the Martech universe.”

     

     

  • The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider

    Netcore refreshes identity

    By A Correspondent

     

    Having pioneered the internet communications and online marketing space for over 18 years, Netcore has transformed its brand identity to reflect the seismic changes in the ever-changing marketing technology landscape.

    Commenting on the new brand identity, Rajesh Jain, Founder and Managing Director, Netcore Solutions, said: “The company has led from the front with innovative services throughout, starting from way back in 1998. Over the years, we have kept our promise to evolve with the market’s needs by introducing email marketing, mobility (SMS, IVR and voice based) marketing to India’s first and leading cross-channel marketing automation platform (NetcoreSmartech) that helps brands create personalised and real-time customer experiences. ‘How do I make every customer feel special?’ – That’s the direction in which marketing has started to move. And we have got some very interesting early case studies including from companies like HDFC Life, Pfizer, Cover Fox, Lemon Tree Hotels, among others.”

    Providing an industry perspective, Kalpit Jain, CEO, Netcore Solutions said, “As per the latest NASSCOM report, Indian players’ share in the global Martech industry can grow to USD 45-55 billion by 2025. This is the age of the connected consumer. So, brands must shift their primary focus from the traditional, unidirectional, one-to-many broadcast style of marketing and move to one-to-one, interactive, and hyper-personalised communication and conversations with their target customers. Our feedback from marketers’ told us that the most important need is to enable personalisation at scale. And so we created NetcoreSmartech -our proprietary, full-spectrum, omni-channel marketing automation solution, which can help marketers get their job done to map customer journeys and thereby create rewarding customer experiences on a one-to-one basis.”

    KaminiRupani, Chief Marketing Officer, Netcore Solutions opined, “When we introduced Smartech in 2015, it evangelized the marketing technology industry in India. Our value proposition to our customers has evolved greatly, and so we decided to give our brand a completely new visual expression and fly a new flag. Netcore’s services have grown phenomenally in size, scale and impact, and our brand personality too has evolved to reflect that growth and promise. Netcore projects a brand’s personality which is agile, reliable, intelligent, empathetic, and resourceful. With NetcoreSmartech, the possibilities are infinite, and we can give our customers infinite experiences. That is not just the promise of Smartech, it is also our motto.”