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Tag: Nestle Munch

  • Fans stand a chance to meet their favourite players this IPL season

    Wunderman Thompson creates gamified ads for Nestle Munch

    By Our Staff

     

    Nestle Munch has tied up with four teams this cricket season to create an engaging immersive experience for the Nestle Munch brand. The campaign crafted by Wunderman Thompson India is an experiential, immersive, gaming experience for cricket fans that dials up the brand franchise through use of technology. The entire approach is gamified to build a non TVC tech first approach that is triggered via a scan of specially designed cricket team Nestle Munch packs.

     

    Talking about the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India, said: “We are really thrilled about how we are leveraging technology to bring alive this exciting partnership between Munch and the loved sport of Cricket. It not only enables youngsters to play specially curated, fun games but also enables them to come up close with their favorite cricketing heroes in an augmented reality universe so they continue to be inspired and stay confident.”

     

    Commenting on the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson Delhi, said: “As we rapidly move towards a digital first economy and spend more and more of our time online, getting consumer’s attention and time through new and emerging technology has become imperative for the brands. The dependence of consumers on technology reflects in time they spent on social media, use technology for commerce, and even use technology for their wellbeing which in turn necessitates for the brands to leverage this changing consumer behaviour and be a part of this evolving journey.

     

  • The campaign is dedicated to the confidence of millions of young Indians and their families

    Nestle Munch & Star India celebrate ‘Crunch Ka Attitude’

    By A Correspondent

     

     

    https://www.facebook.com/NestleMunchIndia/videos/849567448871493

     

    Nestle’s Munch brand and the Star India network have announced the launch of their #CrunchKaAttitude campaign. It will be rolled out across Star India’s network of channels as well as select digital platforms in Hindi, Tamil, Telugu, Malayalam and Kannada.

     

    Commenting on the launch of the campaign,  Nikhil Chand, Director – Foods & Confectionery, Nestlé India, said: “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude.”

     

    Added Nitin Bawankule, Head – Ad Sales, Star and Disney India: “We are excited to collaborate with Nestlé MUNCH to roll out ‘Crunch Ka Attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger.”

     

     

  • JWT India has launched a new campaign with cricketer Virat Kohli as brand ambassador for Nestle Munch 4X4

    JWT makes Virat don boring avatar to sell Nestle Munch

    By A Correspondent

     

    JWT India has launched a new campaign with cricketer Virat Kohli as brand ambassador for Nestle Munch 4X4.

     

    “The foundation of the campaign is the idea that the crunch of Nestle Munch 4×4 is so exciting that it makes everything else exciting as well. After some vigorous head-banging we hit upon the idea of having Virat Kohli playing a very unexciting look-alike of his, named Balakrishnan Vaali. In the commercial, Vaali eventually turns out to become the unlikely hero in the end, all thanks to the crunch of the Nestle Munch 4X4,” said Bobby Pawar, Chief Creative Officer JWT on the new campaign.

     

    The launch of the new Munch campaign in leading dailies coincided with the day Virat Kohli scored a century in the first cricket test match of the India- Australia series. The roll-out was very well supported by innovative activity on digital media.

     

    Nitin Pradhan, Executive Creative Director, JWT commented, “Our main challenge was to use the celebrity in a way that was never done before yet had mass appeal. We were clear that it’ll be fun to bring out Nestle Munch 4×4’s proposition of the crunchiest excitement ever in a way that’s unique and innovative. The idea of a celebrity playing his own look-alike was fresh for anyone to discover. And Virat did full justice to the part. Without speaking a word in the story, he did everything to make Balakrishnan Vaali look convincingly real, innocent and an enjoyable character.”