MxMIndia

Tag: Nestlé India Ltd

  • The brand has lower sugar with less than 10 grams of added sugar per pack

    MILO positions itself as a nourishment companion for kids in latest film

    By A Correspondent

     

    Nestle’s Milo Ready to Drink has unveiled a new national ad campaign. Speaking on the launch of the new campaign, Arvind Bhandari, General Manager, Dairy, Nestlé India Ltd said “We are delighted to unveil our new TVC that positions Milo as a brand that encourages participation in sports from an early stage in life. Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years.”

     

    The TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice-over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him MILO to replenish his energy.

     

  • Shruti Haasan takes on the challenge of music trio Shankar, Ehsaan and Loy

    Nestle India unveils latest campaign for Munch

    By A Correspondent

     

    Nestlé India’s latest advertising and marketing campaign Crunchilicious Munch marks the celebration of renovation of the wafer brand. While retaining its signature crunch, Munch has undergone a product renovation in recipe and process. To mark this renovation, a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the musical trio of Shankar, Ehsaan and Loy.

     

    With the launch of the new product, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music.”

     

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with Munch, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan also shared her experience saying: “I am thrilled on being associated with an iconic brand like Munch and thoroughly enjoyed shooting the TVC and relishing the delicious new Munch.”