With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, in this Press Note – we share exclusive analysis on News (Hindi and English) consumption on TV.
Hindi News:
We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels
We also observed ratings of Hindi News channels peaking on Apr 25 (Nepal Earthquake), the ripple effect is observed for next 3 days. On May 6, peak in viewership due to Salman Khan News
News channels as can be seen in the graph below started peaking around 11:45 am on Apr 25 (Nepal Earthquake)
ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on May 6.
Apr 25 – Earthquake News:
Increased viewership on April 25 we can see – from Delhi, Guj for all Hindi News
Our Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at11:44:54, India TV at 11:45:50 & Zee News at 11:46:30
Here’s also sharing the Reach Grid on April 25: Reach is maximum for Aaj Tak, followed by ABP news
May 6 and 8– Salman Case
Interesting observation to take note of is ABP News rat ‘000s were highest on May 6, whereas Aaj Tak gained on May 8
English News:
In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.
We also observe that English News Channels peak in ratings on Apr 25 (Nepal Earthquake) & on May 6 in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on May 6.
Clearly, English News Channels gets less traction as compared to Hindi News Channels on Apr 25 for the Nepal Earthquake News
We also observe that English News Channels peaks post 4 pm on May 6, with different peaks for different channels as seen under
Our Teleview Report as seen under: On April 25, we observe, CNN IBN breaks the news at 11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24×7 at 11:46:43 am and Headlines Today at 11:48:43 am
​Meanwhile, Times Now’s persistence with the story gave them the viewership numbers.
(for almost a minute after CNN-IBN broke news – other 3 channels were running ads as seen above)
Over a minute later, at 11:47:17 am all channels were showing the news.
And finally the Rat 000s Grid: Times Now getting traction on Apr 26. and May 8. Higher for CNN-IBN on May 6.
Phew!