MxMIndia

Tag: Neo@Ogilvy India

  • Ankush has a legacy of incubating and building world class analytics and data science units

    Neo@Ogilvy appoints AnkushTalwar as Head – Analytics & Insights

    By A Correspondent

     

    Neo@Ogilvy India has announced the appointment of AnkushTalwar as Head - Analytics & Insights, Neo@Ogilvy. An Analytics Leader with Flipkart before joining Neo@Ogilvy, Ankushhas 12+ years of Data Science, Analytics & Insights experience.At Neo, Ankush will develop and scale the analytics capabilities for Digital & performance media.

     

    Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said: “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankushwho will lead Neo@Ogilvy’sjourney into analytics.”

     

    Ankush has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning ecommerce, retail, banking & utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.

     

    In his last role, Ankush was the Head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest ecommerce portal in India.

     

     

  • Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy's current businesses

    Biraja Swain Chief Crowth and Innovation Officer, Neo@Ogilvy India

    By A Correspondent

     

    Neo@Ogilvy India has appointed Biraja Swain as Chief Growth and Innovation Officer, Neo@Ogilvy India.

     

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

     

    Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said: “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

     

    Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

     

    Biraja is well known for his penchant for innovation especially in the field of mobile which includes acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure.

     

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the digital strategy for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.