MxMIndia

Tag: Neha Sharma

  • Designed to evaluate online video ads

    Kantar brings AI-based creative testing to digital video adverts

    By Our Staff

     

    Kantar, the data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a creative measurement tool designed to evaluate online video ads against the behavioural and creative metrics that drive sales and build long-term brand equity.

     

    Unilever partnered with Kantar through the development of Digital Video AI and has tested hundreds of ads on the platform to improve their performance against their effectiveness and ROI goals.

     

    Said Neha Sharma, Global Brand Engagement Lead, Unilever:  “At Unilever we consider ourselves to be pioneers in pre-testing in the creative development process. Digital Video AI enabled us make quick decisions, pick from our best creatives, test video edits and even measure competitor campaigns with speed and at scale.”

     

    Added Dinesh Gopinath, Global Head of Product for Kantar’s Analytics practice. “Our research* shows that 49% of advertisers plan to increase the use of AI solutions to evaluate creative. Our goal is to transform the creative process, leveraging AI and other advanced technologies to maximise effectiveness.  We appreciate Unilever’s longstanding strategic partnership and participation in this innovation journey. Worth almost half a trillion dollars this year, digital ads will account for more than 60% of total ad spend**. Digital Video AI is a great new way to make smarter and faster decisions to optimise digital video’s contribution to marketing and business goals.”

     

  • The mandate includes all consumer-facing and partner communication across India for Essilor India

    Network bags mandate for Essilor India

    By A Correspondent

     

    Network Advertising has won the above-the-line creative mandate for Essilor India following a multi-agency pitch. The account will be serviced out of Network’s Mumbai office. The mandate includes all consumer-facing and partner communication across India for Essilor India.

     

    Vinod Nair

    Commenting on the win, Vinod Nair, Managing Director, Network Advertising, said: “Essilor India is a strategic addition to our growing clientele and this is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our sound strategic thinking that has helped us win this mandate. The win is sweeter because a global organisation, with global alignments has chosen us, a 100% Indian agency, for their India business.”

     

    Added Neha Sharma, Head – Marketing, Essilor South Asia: “We have decided to associate with Network’s seasoned team due to their long standing exposure to the changing advertising landscape, their creative consumer mind-set, and a good strategic approach. This will help Essilor strengthen its brand presence further. We are delighted to have Network on board with us and look forward to an enriching association.”

     

     

  • With the new Garnier Color Naturals campaign, the brand has roped in the three actresses to be the faces of the brand

    Garnier Color Naturals announces new brand ambassadors

    By A Correspondent

     

    Actresses Taapsee Pannu, Angira Dhar and Neha Sharma have been chosen as the new brand ambassadors of Garnier Color Naturals. The trio will feature in the new campaign #Openup to Beautiful Browns for the hair color range.

     

    Said Pankaj Sharma, General Manager Garnier: “We are delighted to have on board the three extremely talented personalities – TaapseePannu, Angira Dhar, and Neha Sharma. All of them have distinctly vibrant and strong individualities which befit our brand persona. We look forward to a beautiful and memorable journey ahead, and we are confident that with them we will set new trends in hair colouring. We have developed the widest range of Browns to choose from with one for every Indian skin tone. Our products offer the best in class formulation combining the power of nature and science.”

     

     

  • Spawake is a skincare brand developed to meet the needs, and growth potential of the Indian cosmetics market

    Spawake signs Neha Sharma as brand ambassador

    By A Correspondent

     

    Launched in India by Japanese beauty and cosmetics major Kose Corporation, one of the largest beauty and cosmetic companies of Japan, skincare brand Spawakeis celebrating its second in the Indian market with a complete makeover.

     

    Commenting on the Indian strategy, Takashi Nomura, Director and CEO, Kose Corporation India Pvt. Ltd. said, “Spawake is a brand infused with technology from Japan, and has been extensively researched and developed for Indian women based on their preferences and consumer survey. We at KOSÉ believe that Indian women have had an opportunity to experience the true quality of Spawake products for 2 years and have received tremendous response from its consumers. Spawake will continue to launch innovative products to achieve our policy,  ‘Consistently offer new creations derived from Japan, to bloom the beauty of Indian women.’”

     

    Bollywood actress Neha Sharma has been appointed brand ambassador of Spawake. Speaking on her association with the brand, the actress commented saying: “I’m delighted to be associated with global skincare and cosmetics company Kose.”