MxMIndia

Tag: Neha Dhupia

  • Music composer Mayur Jumani remixed the old 'I love you Rasna' jingle

    Django Digital crafts influencer campaign for Rasna

    By Our Staff

     

    Rasna, the soft drink concentrate brand, has rolled out an influencer campaign on Instagram. This is in association with its digital partner – Django Digital, collaborated with music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’ tagline. Celebrity moms like Neha Dhupia and Soha Ali Khan Pataudi can be seen grooving to the song.

     

    Said Shivang Shah, Co-founder at Django Digital: “It has been a pleasure to work with a legacy brand like Rasna. Times have changed since we first heard the iconic ‘I Love You Rasna’ tagline and saw the evergreen advertisement on our televisions. To bring out the same emotions by adopting the new-age marketing strategy was a challenge we were willing to take on. We realised that this campaign was a success when moms in our neighbourhood were found grooving to this audio tune and sipping on Rasna with their children. The campaign has already garnered a reach of over 1m+ views and has created an engaged mom influencer community on Instagram. This just goes on to prove that Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”

     

  • Announces #MadeOnRoposo

    Roposo launches talent hunt for best content creators

    By Our Staff

    Roposo, India’s largest short video platform, has launched a talent hunt to identify the most original and outstanding short video creators in the country over the next two months. #MadeOnRoposo will be judged Neha Dhupia, Farah Khan, and Mukesh Chhabra.

    Said Bikash Chowdhury, Vice President – Marketing, Glance: “India today is brimming with talented individuals who are just looking at ways to express themselves through their creativity. #MadeOnRoposo, provides a perfect stage for individual creators to channel their genius to create something that is original and resonates with the public. The talent hunt endeavours to help the creators pave a path into the entertainment industry, while also giving them opportunities to win exciting prizes.”

  • Neha Dhupia and Mira Rajput flagged-off a first of its kind 1 Km ‘Pregathon’, for 375 expectant mothers

    Bio-Oil Pregathon encourages pregnant women to take #BigLittleSteps

    By A Correspondent

     

    In line with Bio-Oil’s quest to make motherhood journey a smooth and comfortable one, the brand launched its #BigLittleSteps campaign with a 1km Pregathon. Partnering with Neha Dhupia and Mira Rajput, the brand aims to inspire moms-to-be to stay fit and help them focus on self-care and self-love.

     

    Speaking about the campaign, Suchit Bansal, Business Head, Premium & Digital Personal Care Business, Marico Limited said: “Bio-Oil has always partnered with and celebrated women in their journey towards motherhood, be it through our products or ideas. Pregathon is one such campaign where we are urging them to celebrate this beautiful phase of their lives, and stretch the imagination of what’s possible. Through a 1km symbolic walk, Bio-Oil is encouraging the expecting mothers to stretch their limits, and unstretch their marks! Our association with Neha Dhupia and Mira Rajput is keeping in mind that participating mothers-to-be can resonate with them and would love to hear their experience first-hand.”

     

     

  • The event will feature CEOs from India Inc. who will pit their unique talents against each other

    North India CEOs to compete for CEO’s Got Talent trophy

    By A Correspondent

     

    Raj Nayak

    Mahesh Bhatt
    Mahesh Bhatt

    Neha Dhupia

    Following the enthusiastic response to the first edition of ‘CEO’s Got Talent’, FremantleMedia announced the second edition of the event. The contest will be held in New Delhi at the Taj Palace Hotel on Saturday, November 15, 2014, and will feature CEOs from India Inc. who will pit their unique talents against each other.

     

    The first-of-its-kind event was created by FremantleMedia within its ‘Got Talent’ franchise to recognise the creativity and talent of CEOs and providing them with a platform to showcase a side to them that generally doesn’t come into view in their day-to-day business lives.

     

    The initiative will see top CEOs from north India competing on a common stage for the coveted CEOs Got Talent trophy. The performances will be judged by three illustrious personalities from the entertainment business industry, Raj Nayak, CEO – Colors, critically acclaimed director Mahesh Bhatt and well known actor Neha Dhupia.

     

    Proceeds from CEO’s Got Talent will go to Genesis Foundation, which provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in the areas of cancer, cardiac disorder, post organ failure, thalassemia and extreme deformities.

     

  • Neha Dhupia is the face of Gitanjali’s new campaign for the GDivas line.

    Neha is Gitanjali’s ‘Diva’

    By A Correspondent

    The integrated branded diamond jewellery manufacturer Gitanjali Group has launched GDivas, a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones. These lightweight jewellery pieces are intended to offer a perfect ‘everyday’ complement that defines a fresh, youthful and chic look with a blend of fusion and western designs.

    With the ‘G’ in the brand name standing for Gitanjali, ‘Divas’ is more to do with the attitude of the confident and stylish women of today who is a diva in her own right. Thus, the brand ambassador was chosen to be Neha Dhupia, who is known for her versatility, modern urban chic personality and self-confidence – values that embody the young working women of today.

    Commenting on her association with Gdivas, Neha Dhupia said, “It’s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and all occasions, truly making one feel like a diva.”

    Talking about the inception of the new brand and the campaign, Shardah Uniyal, GM Marketing – Gitanjali Group said, “Gdivas, the latest offing from the Gitanjali Group aims to bejewel a young woman with adulation everyday for every occasion. The collection boasts of lightweight trendy and chic pieces that complete every ensemble no matter what the occasion. Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas.”