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Tag: Neeraj Roy

  • Explores impact of digital transformation on advertising and marketers

    IAA hosts first digital event TechPulse

    By Our Staff

     

    The India Chapter of International Advertising Association (IAA) hosted its first-ever onground digital event, TechPulse.

     

    The theme of the event, “Digital Transformation: Implications for Advertising and Marketers,” saw discussions on opportunities and challenges presented by the digital landscape. Said Neena Dasgupta, Chairperson, IAA TechPulse, and CEO & Founder of The Salt Inc Consulting, CEO of Aidem Ventures: “With TechPulse, we brought together some of the brightest minds in the advertising and market industry. Going forward, IAA TechPulse will provide a platform for industry professionals to learn, share, and collaborate on the latest developments in the field.”

     

    IAA India chapter TechPulse kicked off with a minute of silence in honour of Siddharth Rao, Co-Founder WebChutney (acquired by Dentsu) and Punt Partners. Neena Dasgupta and Avinash Pandey, President – IAA India Chapter and CEO, ABP Network, set the context for the event before a conversation by Megha Tata, CEO Cosmos-Maya, and Anant Goenka, Chairperson, IAA TechPulse & Executive Director, The Indian Express Group, on the change in content delivery in linear and integrated context.

     

    The main event began with a session by Neeraj Roy, Founder & CEO of Hungama Digital Media Entertainment Limited, on the role of technology in India’s digital foundation and the opportunities it presents for maximizing efficiency. The event also saw a session by Charulata Ravi Kumar, MD of Accenture, on the topic of digital disruption and its impact on socio-economic changes.

     

    Karthi Marshan, Advisor, Kotak highlighted on the need for cautiously adopting the latest developments specifically in the areas of Banking and Finance. Niraj Ruparel, Emerging Tech Lead at GroupM/WPP presented some novel applications of Generative AI. Tarun Katial, Founder & CEO of COTO App discussed the marketer’s dilemma in the conversational AI era and how to solve it.

     

    TechPulse also featured a panel discussion on “Marketing Solutions in a cookie-less world,” moderated by Nandini Dias, Former CEO, Lodestar UM. The panel members, Prasad Shejale, Founder & CEO, Logicserve Digital, Sanjay Sindhwani, CEO, Indian Express Digital, Siddharth Dhabade, Managing Director, MiQ, and Neil George, Managing Director, Nivea India, discussed the challenges and opportunities of marketing in a cookie-less world.

     

    Satya Raghavan, Director Marketing Partners at Google India, highlighted developments happening at Google in understanding consumer behaviour given emerging environmental and contextual constraints. Shilpa Sadana, Associate Director of Sales at Affinity Global Advertising and Ritu Mittal, Head of Marketing and Digital at Bayer Consumer presented a case study highlighting the significance of research insights in formulating creatives for digital platforms.

     

    The need for integrated media measurement and possible guidelines for it was presented by Priya Choudhary, Director of Business Solutions & Insights at Google India. This was followed by an panel discussion, moderated by Vivek Malhotra, Group CMO (India Today Group) and COO Consumer Revenue, focused on the new world of cross-media measurement. The panel members, L V Krishnan, CEO, TAM Media Research, Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group, Vishal Chinchankar, CEO, Madison Digital, Gowthaman Ragothaman, Founding CEO of Aqilliz, and Prasun Basu, Head of Growth and Digital Transformation, Kantar, discussed the need for cross-media measurement and the challenges that come with it.

     

    The last session was by Amer Jaleel, former Group Chief Creative Officer and Chairman of MullenLowe Lintas Group, on the importance of creativity in the world of technology, data, and methods.

     

    The event also announced innovation awards to recognise the enterprises and the foresight of individuals to implement innovative thoughts into action. The innovation awards were identified under four segments – Marketing, Media, Agency and Platforms:

    :: Prasad Pimple, EVP and Head of Digital, Kotak Life was presented the innovation award for going deep into customer mindset segmentation and linking psychographic triggers to behaviour to unlock value across all digital activities.

    :: Niraj Ruparel, Emerging Tech – Lead at GroupM/WPP for diving deep into Conversational AI and Metaverse and bringing the two together to unlock and implement some of the best experienced innovations.

    :: Neha Barjatya, Director Marketing, Google India for combining the power of platforms and the ambition of empowering rural women to create sustained opportunities and strong communities.

    :: Vivek Malhotra, CMO India Today Group and COO Consumer Revenues for innovating on integration content, context and audience behavior to grow the customer base exponentially.

     

  • Poster boy minister Aaditya Thackeray is pramukh pahune (chief guest in Marathi)

    IAA Olive Crown Awards on April 28

    By Our Staff

     

    Aaditya Thackeray, Minister for Environment and Tourism, Government of Maharashtra will be the Chief Guest at the IAA Olive Crown Awards scheduled on April 28.

     

    Announcing this Megha Tata, President of the India Chapter of the International Advertising Association (IAA) said: “Shri Thackeray is not just the Minister for Environment but is also passionate about many environmental causes. His contribution to the eco-space has been significant. Something that had prompted the IAA to present its prestigious Olive Crown-Green Crusader Award to him last year. We are privileged that he will grace this event.”

     

    Said Olive Crown Committee Chairperson Pradeep Dwivedi: “The Olive Crown awards salute excellence in communicating sustainability. They are arguably the most meaningful awards from the marcom industry. The event will see top industry leaders presenting and accepting these awards.”

     

    Added Neeraj Roy, Co,-Chair Olive Crown Committee: “These awards, now in their 12th year, have grown in stature over the years. We are very pleased that the scope of these awards has been growing as well. This year we have announced that we will be supporting the SaveSoil movement with an awareness program. The winning entries will be showcased at this event.”

     

  • Minister Aaditya Thackeray was chief guest

    IAA presents Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, last Friday in Mumbai. The

     

    Selecting the awards was a a jury comprising Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd.

     

    The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Maharashtra government and the chief guest at the event for his efforts to save the Aarey Forest in Mumbai.

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India: “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.  One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully”.

     

    Added Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment:  “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, have always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

     

    Heartbeat Creative Lab, Taiwan bagge four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021. The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd took away the ‘Green Brand of the Year’-Gold.

     

  • The new date will be communicated in due course

    11th IAA Olive Crown Awards postponed

    By Our Staff

     

    The revised Maharashtra government regulations on events have led to the postponement of IAA India’s Olive Crown Awards.

    Neeraj Roy
    Neeraj Roy

    Said Neeraj Roy, Chairperson of the Olive Crown Awards Committee and a Past President of the IA: “We have been monitoring the rising cases of Covid-19 in our state very closely, which is why we had taken a decision nearly 4 weeks ago to hold the awards with no more than 50 people in attendance and also ensure all safety of our guest and enforce strict social distancing norms. Whilst we are keen to celebrate the success and creative work in a difficult and challenging year like 2020 towards sustainability and a greener planet, nothing is more important to us than the safety and well-being of our members, our invited guests, winners and indeed all stakeholders associated with the IAA Olive Crown Awards.  Late last evening, the government of Maharashtra has issued an order, dated the 15th of March, 2021, stating that “No Social/Political/Religious gatherings to be allowed.  Respectfully we adhere to the guidelines issued by our government and in light of the same, we have taken the decision to postpone the 11th edition of the IAA Olive Crown Awards, which was scheduled to be held on the 19th of March, 2021 at the ITC Maratha Hotel in Sahar, Mumbai.”

    Megha Tata
    Megha Tata

    Added Megha Tata, President IAA, “The Olive Crown Awards ceremony are a big draw, more so since the entire process is run as a cause. We were happy that despite the extraordinary circumstances that prevailed last year, the entries, and more importantly the quality of the entries was encouraging. We will wait for the current situation to improve and then announce the winners at an appropriate event.”

     

     

  • Partners with Hindustan Talkies for combined investment to help platform development

    Hungama invests in Indian Gaming League

    By Our Staff

    Hungama, along with Hindustan Talkies, has made a strategic investment of up to US$ 500,000 in Indian Gaming League (IGL), a platform for competitive gaming. IGL will utilise the funds to acquire new users and develop new features to increase user engagement on the platform.

    Said Neeraj Roy, Founder & CEO, Hungama Digital Media: “E-sports is one of the fastest growing segments in the gaming industry in India and is expected to become even more popular as smartphone usage continues to rise. We are excited to invest in Indian Gaming League to help the platform grow further and offer gamers in the country a unique competitive experience at a scale that hasn’t been seen before. At Hungama, our plan is to engage with over 10 million gamers in the next 2 years with our e-sports initiatives.”

    Added Ashish Chowdhry, Director, Hindustan Talkies: “Today, the gaming industry is growing faster than the rest of the entertainment industry and shows no signs of slowing down. Additionally, India has the largest youth population in the world and with its ever-evolving broadband infrastructure and its affordability, we expect e-sports to soar further and create more uproar. For Hindustan Talkies, its association with e-sports allows it to foray into yet another exciting form of entertainment.”

    Said Yash Pariani, CEO, Indian Gaming League: “E-sports is still in its nascency in India. Having Hungama and Hindustan Talkies coming on board will help us reach a larger audience and scale e-sports to new heights. We’re excited to have their expertise and mentorship to guide us in the right direction and achieving our vision of making e-sports a household name.”

     

     

  • The URL Link for submission of entries is: https://oca2021.awardor.com/.

    Olive Crown last date for entries is Jan 31

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) has announced the call for entries for the 11th IAA Olive Crown Awards. The URL Link for submission of entries is: https://oca2021.awardor.com/. Last date of submission of Entries: 31st Jan 2021

     

    Megha Tata

    Said IAA India President Megha Tata: “These are very special awards. They remain the only one of their kind that salutes excellence in communicating sustainability. And as someone who has personally been involved in its journey it gives me a great sense of satisfaction to see its growth and acceptance all over India and Asia. The pandemic focused attention on the environment and I am sure we will get to see some significant work.”

     

    Neeraj Roy

    Added Neeraj Roy, Chairperson of the Olive Crown Awards Committee and Past President of IAA India: “these awards are run as a cause. There is no entry fee. And the new categories like Green NGO of the Year, International Green Campaign of the Year and New Age Green Initiatives got an immediate traction when they were launched last year. Of course the Green Crusader of the year and the Corporate Crusader of the Year are awards that have gained in respect with every passing year.”

  • Ghazal maestros Pankaj Udhas, Talat Aziz, Anup Jalota, Rekha Bhardwaj, Sudeep Banerjee and others perform live at Khazana on 27th and 28th July 2018

    Hungama to live-stream ‘Khazana – A Festival of Ghazals’

    By A Correspondent

     

    Hungama is set to live-stream ghazal concert, ‘Khazana – A Festival of Ghazals’ on July 27 and 28. As digital partner for the seventh consecutive year, Hungama will leverage the global reach of its platforms to help introduce the magic of ghazals to an even wider audience. Users worldwide can tune in to Hungama Music, Hungama Play, Artist Aloud app to catch the show. In addition to this, Hungama will also provide catch-up content from Khazana, post the show, on Tata Sky Music, Tata Sky Music+, Airtel DTH, Airtel Linear Channel – Nazrana, Hungama Play, Mi TV and Mi Music.

     

    Said Neeraj Roy, Managing Director and CEO, Hungama Digital Media: “Our association with Khazana is a unique blend of creativity and technology. It allows us to leverage the power of digital and take the craft of ghazals to an international audience. We are elated to take the festival live on our platforms and also extremely honoured to lend our support to the two charities.”

     

     

  • Announcement at Mi Pop Play event; marks Xiaomi’s move into offering value-added Internet services in India

    Xiaomi launches Mi Music & Mi Video in India

    By A Correspondent

     

    Xiaomi India has announced the launch of Mi Music and Mi Video at Mi Pop Play, marking Xiaomi’s move into offering value-added internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

     

    Said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our  smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”

     

    Neeraj Roy

    Speaking on the occasion, Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd. Said: “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level. In the coming months we will bring more exciting features including gamification and continue to build on the rich user experience.”

     

     

  • The awards will be presented in Mumbai on September 8th at the Mumbai

    Gopal Vittal to head high-powered IndIAA Awards jury

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on September 8 in Mumbai.

     

    The jury members are: Gopal Vittal, CEO Bharti Airtel – Chairman; Members: Sunil Duggal, CEO, Dabur India; Suresh Narayanan, CMD, Nestle India;

    Shikha Sharma, MD & CEO, Axis Bank; Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA; Nitish Kapoor, SVP Regional Director South Asia & Managing Director,  Reckitt Benckiser India; Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge.

     

    Said Pradeep Guha, Chairman IndIAA Awards Committee: ”Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

     

    Added Neeraj Roy, President, IAA India Chapter“ We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigour of client approval, to address a genuine need in the market. I am glad that this jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards”.

     

    Said Srinivasan Swamy, Senior VP & President-Elect, IAA Global: “I am happy that the IndIAA awards have such a senior jury. Their stature and their commitment will reflect very positively on the results that will be declared. I am equally pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession, having seen the value and importance of this award. This is the only Award where all their important constituents are coming together to collect the Award on a single stage.”

     

    Added ​M V Shreyams Kumar Jt. Managing Director of the Mathrubhumi Group, which has significant interests in print, TV, radio and digital media and is the primary sponsor of the awards:“Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor. We are pleased to partner in an initiative where credibility and excellence in creative expressions fuse so well.”

     

  • The event was organised by the Internet and Mobile Association of India (IAMAI)

    ‘Pixels 2017’ discusses role of video for the future

    By A Correspondent

     

    Pixels 2017, a day-long conference on digital entertainment, brought to the fore the importance of video and how it will change the way people will consume entertainment in the years to come. Delivering the inaugural address, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment, said that in the next four-five years, there would be at least five million active users of video driven services.

     

    Stressing on the importance of this industry, Roy said: “The entire aspect of digital media, video, and the connotation of content is going to be a tremendously significant component as the amalgam of digital India falls in place. The kind of audiences, the kind of communities and the way the industry is progressing, it is going to be the next real estate, leading into mobile payments, leading into e-commerce and the overall growth of the sector.” He further said that “traditional story tellers are more relevant now than ever, and imagination is a key for entertainment.” The event was organised by the Internet and Mobile Association of India (IAMAI).

     

    Speaking at a panel discussion on ‘Digital Entertainment through a crystal ball’, Kuek Yu-Chuang, Managing Director, APAC, Netflix stated that digital entertainment delivered through internet will have a global taste coming together. He also added that there should be appropriate content for appropriate audiences and advocated parental control, piracy control. According to Chaung, a relationship of trust needs to be maintained between the businessmen and the consumers. In this regard, he cited an example saying that he would not want the consumers of Netflix to be hesitant to provide their credit card details for subscription.

     

    Meanwhile, Vishal Maheshwari, Country Head – India, Vuclip India, said there should be more innovation on advertising product and the use of right metrics of measurement. Panellists agreed to the point that reinvention is highly required and businesses should analyse and understand what consumers want to pay for.

     

    According to Ajit Mohan of Hotstar, there will be more screens of consumption rather than just mobile and televisions. He said that the range of content will be wider and more segmented and the consumption would be so high that it will break the traditional stereotypes. Technology will be more consequential.

     

    Panellists were also of the opinion that there are unique digital opportunities in India in terms of online video. Content delivery will be smarter in the future, however, the target should be to move from subscription base to paid models. That is the only way forward for the industry.

     

    On the contentious issue of piracy, the panellists said that digital content is vulnerable and there can be laws to control piracy. It cannot be stopped, which is a given. The US and UK have laws, while India doesn’t. By the next year, digital content will go way higher than any linear media and therefore, it is important to bring about control of piracy sites in India.

     

    Anand Tiwari, Actor & Founder, Still and Still Media Collective in a conversation with Nikhil Taneja, Head-Development of Y-Films, Yash Raj Films, said that content creation is easy going but the delivery and execution is the most difficult part.

     

  • 25+ CEOs from India’s leading media houses, agencies and marketers set to visit Israel as part of the delegation

    IAA India Chapter announces its tech tour of Israel

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA) is set to host the IAA CEOs Tour to Israel, with an aim to engage with leading Israeli startups in the field of Technology and Media. The Indian delegation will be led by Neeraj Roy, President of IAA’s India Chapter and Founder & MD, Hungama Digital Media Entertainment and will be co-chaired by Abhishek Karnani, Managing Committee Member – IAA and Director, The Free Press Journal.

     

    The Indian CEOs will interact with top CEOs and CXOs from over 50 Israeli startups and learn and experience the disruption they are causing in the market they operate in. The delegation will also be a part of an India-Israel MediaTECH Summit whilst in Tel Aviv

     

    Neeraj Roy

    Speaking about the tour, Neeraj Roy, President of IAA India Chapter and Founder & CEO, Hungama Digital Media Entertainment said, “As an entrepreneur it gives me immense pleasure to see startups grow, succeed and drive some of the biggest innovations in the world. IAA is keen to lead the agenda to create a stronger bond between Indian and Israeli business leaders. The idea exchanges are sure to lead to the creation of opportunities that will help us grow collectively.”

     

  • The awards ceremony will be in Mumbai in September 2017

    IAA invites entries for third edition of IndIAA awards

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has invited entries for the third edition of its IndIAA awards. Launched in 2015 and positioned as the awards “for real creative advertising, backed by real budgets”, this year’s edition promises to have an “all-star jury of CEOs who have judged advertising in the real world”. The jury chairs for the last two years were Harish Manwani of Unilever in 2015 and DShivakumar of Pepsi in 2016.

     

    Pradeep Guha

    Said Pradeep Guha, Chairman Ind IAA Awards: “Advertising campaigns that were released between July 1, 2016 and June 30, 2017 will be honoured in multiple product and service categories. To qualify for the award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”

     

     

    Neeraj Roy

    Added Neeraj Roy, President of IAA India Chapter, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising. There will be no entry fee”.

     

     

    Srinivasan K Swamy

    Srinivasan Swamy, Senior Vice President IAA Global, said: “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign”.