MxMIndia

Tag: Neeraj Pratap Sangani

  • Move to drive integrated technology & analytics-driven growth in Marketing Services

    R K Swamy Hansa names S Swaminathan as ED, Group Strategy

    By A Correspondent

     

    S Swaminathan

    R K Swamy Hansa has announced the elevation of S Swaminathan, Co-founder and CEO of Hansa Customer Equity (Hansa Cequity), as Executive Director – Group Strategy, from January 1, 2021, to build a ‘Total Digital’ blueprint and drive integration of its offerings for the benefit of Clients.

    Commenting on the appointment, Srinivasan K Swamy, Chairman of R K Swamy Hansa Group said: “We recognised very early the rising adoption of technology and analytics in marketing and were first off the block 13 years ago on this journey. R K Swamy Hansa aims to be at the forefront of the integration of marketing communications, technology, digital and analytics. We recently opened our office in Singapore and have a presence in the US. We plan to take our offering across geographies as the blueprint gets ready.”

     

    Said Shekar Swamy, Group CEO: “Hansa Cequity has a strong client portfolio, professional talent, and an experienced management team led by Neeraj Pratap Sangani as COO at the helm. The company is well-recognised by clients in Martech & Analytics in India. We have built strong capability across multiple disciplines in the Group. We have a compelling offering to add value to clients and their brands globally, in an increasingly technology, data-rich & digital first world. Swami is the ideal leader for this. He will continue to be on the board of Hansa Cequity and provide strategic direction to Hansa Cequity.”

     

     

  • The analytics and martech firm strengthens management

    Hansa Customer Equity names Neeraj Pratap Sangani as COO

    By A Correspondent

     

    Neeraj Pratap Sangani

    Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the Chief Operating Officer.

     

    Commenting on the appointment, S Swaminathan, Co-founder & CEO of Hansa Cequity said: “Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus & process excellence. He has more than 25 years’ experience in business & marketing consulting, brand building, strategic marketing, and digital marketing. He has strong domain knowledge of Customer Experience Management, having developed and executed data-driven marketing programs, data integration projects including customer life cycle management, customer segmentation and customer engagement programs for clients across different verticals.”

     

    Added Shekar Swamy, Group CEO of R K Swamy Hansa said: “Neeraj moved to Hansa Cequity three years ago from R K Swamy BBDO. We have seen him grow in professional capability for 20 years. He is well placed to execute the Group vision of the emerging convergence of technology, analytics, digital & marketing services for brands and companies. With his energy and focus, Hansa Customer Equity will continue to serve clients well.”