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Tag: Neeraj Ghaywan

  • The new campaign features young professionals like a play-school teacher and a doctor as 'real fit', and Quaker as their 'fuel' to do more

    Quaker urges professionals to stay fit in latest campaign

    By A Correspondent

     

    Quaker’s new ‘Fuel for the Real Fit’ campaign celebrates young Indians doing regular jobs like a teacher or a doctor, who effortlessly multi-task each day, and establishes Quaker as the fuel that empowers them to find the energy to keep doing more.

     

    Speaking about the new campaign, Deepika Warrier, ‎Vice President – Nutrition Category, PepsiCo India said, “The new Quaker ‘Fuel for the Real Fit’ campaign celebrates the spirit of ‘real fit’ ordinary individuals who lead extraordinary lives. They have the passion and determination to go above and beyond each day, and Quaker is the perfect morning fuel to provide them the energy to do more each day. We feel the campaign is powerful in its simplicity, and will connect with all consumers who manage to do so much each day, and yet seek to do more.”

     

    Added Neeraj Ghaywan of SeeOn Films: “For the Quaker Fuel for the Real Fit films, we chose to tell the stories of an ER doctor and a play-school teacher, someone everybody can relate with. Apart from showing sincerity and passion towards their work, they show dogged commitment. And in these films, we set our everyday heroes in their natural environment, as they are. For me, it is about acknowledging the dignity that we all seek. It is truly fulfilling to go an extra mile at work when you feel happy about it. Real fitness helps us in going at it.”

     

    Speaking about the films, Josy Paul, Chairman & Chief Creative Officer, BBDO said: “We are building on the growing emotional equity of Quaker Oats in India with a new campaign called ‘Fuel for the real fit’. ‘Real fit’ is not about superficial fitness or fancy six pack abs. ‘Real fit’ is about the boundless purposeful energy and the inner resilience of everyday people, not just sportspersons. It’s about today’s tireless youth who drum up the strength and determination to outperform themselves. In our films – part of a series – we salute the spirit of teachers and doctors who go through intense physical strain and mental stress – more than most sportspeople – so that they can do more for society.  The films convey the ‘real fit’ philosophy and showcase Quaker Oats as the fuel that keeps them going.”

     

  • Launches a 3-day special offer from India to London

    British Airways unveils new short film – ‘Fuelled by Love’

    By A Correspondent

     

    British Airways has unveiled its latest brand campaign, a short film titled, ‘Fuelled by Love’. The film isinspired by a real-life experience of a British Airwayscabin crew member.

     

    The film follows the story of a young UK based cabin crew member who is flying to India for the first time. On her maiden trip to India, she meets a customer on board with whom she develops a special bond, creating beautiful memories which resonate with her on every one of her future flights.

     

    The film has been created by Sapient Nitro and directed by Neeraj Ghaywan, the critically acclaimed director of the Hindi film, ‘Masaan’.

     

    To celebrate the new brand campaign launch, British Airways has announced a three-day offer for its customers from India to London with all-inclusive fares starting from just INR53, 542 and INR 145,517 in World Traveller (economy) and Club World (business) respectively. The offer is valid for sale period,2 February 2016 –4 February 2016 and for outbound travel period until 30 June 2016.

     

    Moran Birger, British Airways’ Regional Commercial Manager, South Asia, said, “India is British Airways’ second largest market outside the UK and after the US.  We are proud of our rich heritage of over 90 years in India and deep understanding of this wonderful country. Through this film and the brand campaign, we want to show the actual experiences of our cabin crew members serving customers on our India routes. Many of them have shared stories of how care and thought that goes into every part of their journey have helped them connect with our customers and provide a more personal service.”

     

    The short-film will be promoted on British Airways’ social media channels and run alongside print, digital, outdoor and social media campaigns in three phases commencing from 2 February until the end of the month. The amplification on social media will involve real-life, compelling crew stories through short videos and photo essays.