MxMIndia

Tag: Neeraj Chopra

  • Conceptualised by Ogilvy

    JSW film on Indian athletes at Olympics

    With the Paris 2024 Olympic Games around the corner, Ogilvy has created for JSW Group has launched a new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by Olympic champion Neeraj Chopra on Wednesday, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the Games.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, Parth Jindal, Founder, JSW Sports, said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Sukesh Nayak, Chief Creative Officer at Ogilvy, said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

  • Conceptualised by Leo Burnett

    Neeraj Chopra and PV Sindhu campaign for Visa

    Ahead of the Olympic Games Paris 2024, Visa digital payments has unveiled its new campaign ‘Small steps, Olympic dreams’ with Olympic champions Neeraj Chopra and PV Sindhu.

    Said Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa: “At Visa we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals.  The ‘Small steps, Olympic dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realise their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be.”

    Conceptualised by Leo Burnett India the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals and moving closer to them – one step at a time.

    Speaking about the campaign Sachin Kamble, Chief Creative Officer, Leo Burnett India added: “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”

  • Conceptualised by Ogilvy

    Neeraj Chopra in new Eveready TVC

    Eveready, the battery brand, has launched a campaign for its Ultima Alkaline Battery ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra.

    The newly launched TVC conceptualised by Ogilvy emphasizes the significance of powering children’s toys with Eveready’s Ultima Alkaline batteries to ensure uninterrupted play and limitless imagination.

    Speaking on the accession, Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd. said: “Eveready, the iconic leader in the battery and flashlight industry, and Neeraj Chopra, the reigning Asian Olympics champion; Our collaboration is a convergence of two champions, both driven by the relentless pursuit of excellence and innovation. Just as Neeraj powers his epic javelin throws non-stop, Eveready’s Ultima Alkaline range of batteries with 400% longer-lasting energy, powers high drain devices nationwide, including children’s toys, strengthening their imaginative journeys. Also, our latest high-energy film, blending animation and live-action, introduces a unique portrayal of Neeraj as ‘Javelin Man,’ marking a unique step in our brand ambassador’s portrayal.”

    Added Sukesh Nayak, CCO, Ogilvy India: “As storytellers, we always look for opportunities to craft narratives that help inspire the youth. Eveready’s philosophy of ‘Khelenge toh Sikhenge’ allows us to do that. In this latest TVC for the longer-lasting Ultima batteries, we’ve showcased the power of children’s imagination and how non-stop imaginative play should always be encouraged. A true champ like Neeraj Chopra, seen in a unique avatar as brand ambassador, helps us deliver the message in a memorable way.”

  • Features Varun Dhawan, Kiara Advani and Neeraj Chopra

    Cheil rolls out campaign for Samsung Galaxy Z series

    By Our Staff

     

    Cheil India launches new campaign for Samsung’s Galaxy Z series.

     

    It showcases Varun Dhawan, Kiara Advani and Neeraj Chopra unfold a more flexible and functional smartphone experience with the Galaxy Z Flip5 and the Z Fold5.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category.  Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice.  We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables.”

     

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”

     

  • Partners with its consumers

    Tata AIA Life Insurance launches new brand positioning theme

    By Our Staff

     

    Tata AIA Life Insurance has launched its new brand positioning theme, ‘Har Waqt Ke Liye Taiyaar’. The campaign was created by Ogilvy India and centres around Tata AIA’s brand ambassador, Neeraj Chopra.

     

    Commenting on the new brand philosophy/theme, Girish Kalra, Chief Marketing Officer, Tata AIA said: “‘Har Waqt Ke Liye Taiyaar’ is a clear, impactful and inspiring theme that effectively communicates our focus on partnering our consumers, enabling them to lead a fikar-free life. It resonates with our endeavor to offer innovative insurance, wealth creation, wellness and retirement solutions coupled with ‘best in class’ service to our consumers, always.”

     

    Added Sukesh Nayak, CCO, Ogilvy India: “Tata AIA’s unique offerings are designed to keep people ‘Har Waqt Ke Liye Taiyaar’. Building on this platform, the campaign takes a tongue-in-cheek view of how fortune-tellers would react to a world in which everyone is fikar-free for their future – thanks to TATA AIA’s life insurance plans. And who better to bring this alive than an elite athlete like Neeraj Chopra for whom being prepared makes all the difference. The country has time and again seen Neeraj’s talent with the javelin, but in this campaign, we hope his masterful acting – pulling off 4 different avatars, will wow audiences.”

     

  • Other youth icons are Virat Kohli and Taapsee Pannu

    Neeraj Chopra to endorse Noise

    By Our Staff

     

    Noise, the lifestyle tech brand, has onboarded Neeraj Chopra as its brand ambassador for smartwatches. He joins Virat Kohli and Taapsee Pannu to become the face of Noise’s wearables.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

     

  • Appointed 'Friendship Ambassador' of the country

    Neeraj Chopra teams up with Switzerland Tourism

    By Our Staff

     

    Switzerland Tourism has appointed Olympic Gold medalist Neeraj Chopra as the ‘Friendship Ambassador’. In his new role, Chopra will showcase and promote the adventurous, sporty, and stunning outdoors of Switzerland to Indian travellers.

     

    Said Misha Gambetta, Director -India, Switzerland Tourism:”India is a very important long-haul market for us! And it’s great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him.”

     

    Added Ritu Sharma, Deputy Director of Switzerland Tourism: “Switzerland Tourism sees great potential in attracting different kinds of visitors and the outdoor segment is a particularly interesting space from an India perspective post Covid. More and more Indians are realizing the importance of enjoying the outdoors and of being active. Through our association with Neeraj Chopra, we hope to tap into that opportunity. We will be closely working with Neeraj to promote Switzerland through his eyes as a sportsperson who loves the outdoors. Switzerland has everything a tourist looks for during a holiday — fresh air, beautiful mountains, untouched nature, unique cities and monuments and an amazingly efficient public travel system but it is also a perfect destination to enjoy some activities in nature There are different levels of hiking and biking, water sports or even action-packed activities like river rafting and skydiving and snow sports in winters, so Neeraj will have a lot to choose from as our Friendship Ambassador!”

     

  • This tweet by javelinist Neeraj Chopra encapsulates how athletes play the game… with grace, dignity and sportsmanship, writes Ranjona Banerji

    Sporting Encounters

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiSome bits of good news from the Commonwealth Games, where Indian athletes have performed very well indeed. It’s also good to see sports back on the front pages. Kudos to those newspapers which carried photographs of athletes themselves on their front pages. And this is without the face of some prominent well beloved political hero in the background.

    Some however, given the zeitgeist, have preferred to run with the photograph of the famous political athlete and only refer to the award-winning athlete by name. The news being that the Political Hero has congratulated the lowly athlete. One can appreciate their massive diffidence and general lack of courage. These are difficult times.

    After all, there is news and there is news.

    Sports experts will tell us that India with its 61 medals and fourth place in Birmingham 2022 had done better in 2018 in the Gold Coast CWG, where we got 66 medals and third place.

    However, it is also important for journalists – and we usually forget this – to remember that all athletes show up to compete and win. No country in the world takes it back a notch so that India can win and politicians can start chest-thumping at home. The competition is everything.

    This tweet by javelinist Neeraj Chopra to his competitor Arshad Nadeem of Pakistan encapsulates how athletes play the game. With grace, dignity and sportsmanship. Or should that be sportspersonship?

     

     

    Sports journalist Mihir Vasavada writes in the Indian Express that we should diversify more, and that our success in track and field at Birmingham provided the fruit of that policy. Eight medals in track and field is something for a country which has not done well here, compared to our medals in boxing, wrestling, weightlifting, badminton shooting, team sports.

    This is a link to his article which I am sure is superb, Mihir is an excellent journalist, a thinking writer. But I could not read it in totality because I cannot subscribe to every newspaper on earth. The loss of the reading public but that’s another story.

    https://indianexpress.com/article/sports/commonwealth-games/indias-lesson-from-cwg-diversify-sports-the-eight-medals-in-athletics-is-a-landmark-moment-8078814/

    **

    That’s it with the good news, I think.

    For the rest, little has changed.

    The economy ought to be the Union Government’s biggest priority. When asked by the Opposition in Parliament about rising inflation, the Union Finance Minister replied that she was made of different stuff and they just had to put up with it.

    The bulk of the media as usual gave her a free pass, because that is how it works. You can simultaneously do stories about how the public are under massive stress and not hold the government in power responsible.

    (They’ve got it down to a fine art, the way trolls know just when and how to attack you on social media.)

    In fact, if you do an internet search on the Indian economy any number of news sites will inform you that the Indian economy is doing well, it is doing better than others and it will do even better in the distant future.

    The poor Reserve Bank of India seems to be travelling on a different road, but it remains to be seen what stuff it’s made of.

    If the media is not busy applauding various new government collapses engineered by their lords and masters that is.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • Features in the brand’s latest marketing campaign #ChampionsKaChampion

    Neeraj Chopra to be face of Dynapar QPS Pain Reliever

    By Our Staff

     

    Dynapar QPS, a leading over-the-counter (OTC) solution for musculoskeletal pains from Troikaa Pharmaceuticals,  has signed up Tokyo2020 Olympic Gold Medalist, Neeraj Chopra, as its first-ever brand ambassador. As a part of the association, Neeraj Chopra features in the brand’s latest marketing campaign #ChampionsKaChampion, the first in a series of campaigns planned.

     

    Commenting on the association, Dr Ketan R. Patel, Chairman & MD, Troikaa Pharmaceuticals, said: “We are happy to have an athlete of Neeraj Chopra’s stature to associate with our Made in India, globally patented brand, Dynapar QPS. He has won the highest honour in his field, made India proud and has no equal amongst his contemporaries; qualities that reverberate with Dynapar QPS. Neeraj Chopra and Dynapar QPS are true champions.”

    https://youtu.be/5mAaZUz0tTU

  • Launches campaign 'Bharosa' to trust the right insurance partner.

    Neeraj Chopra films for Tata AIA Life

    By Our Staff

     

    Tata AIA Life Insurance has unveiled its latest digital brand campaign ‘#TataAIAKaBharosa’, highlighting the significance of trust when it comes to taking the right decisions in life about securing one’s financial future.

     

    Said Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance: “In life, many of our decisions are not just a result of detailed analysis but an outcome of the trust we place in others or in something. When it comes to solutions such as Life and health insurance, the ‘Trust’ factor becomes even more critical .  Hence, choosing the right brand and solution to ensure the financial security of our loved ones becomes a matter of trusting the one name that will fulfil its promise of protection at all times. Our latest campaign ‘#TataAIAKaBharosa’, highlights the trust that Tata AIA enjoys among its consumers given its rich parent heritage and demonstrated capabilities over 2 decades as a Life Insurer.”

     

    Added Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance: “The film is shot in warm surroundings and shows Neeraj emphasizing on the importance he places on his javelin and technique in getting the maximum throw in. It is an interesting take to show Neeraj in one of those reflective moments in life, away from the action at the field.  In the end, he urges all of us to believe in ourselves and take help of trusted enablers, similar to how he has trusted Tata AIA Life for best in class Protection and Savings solutions.”

     

  • A food tech startup bringing plant-based meat

    Neeraj Chopra promotes GoodDot

    By Our Staff

     

    GoodDot,  a food tech startup bringing plant-based meat,  has  recently  launched  its  ad campaign that promotes the message of ‘Do Good’. The ad features GoodDot’s brand ambassador Neeraj Chopra. from a slaughterhouse in 2017 and now resides in Udaipur.

     

    Said Abhishek Sinha, Co-Founder and CEO, GoodDot: “We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as he put in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad it right up there with the best in the globe. I am super proud of my team and we are blessed to have Neeraj & GoodDo telling our story to the world.”

     

  • #Covid19, #UPElections2022, #Tokyo2020, #IPL2021 trended most on platform

    Koo launches ‘Voices of India’ Report

    By Our Staff

     

    Microblogging platform Koo has released a ‘Voices of India’ Report offering insights into how Indians across linguistic diversities think, feel and express themselves online on topics most relevant to them. The report is representative of user sentiments on the multi-lingual platform, which has witnessed 20mn+ downloads since its inception in March 2020.

     

    On the Koo App – #Covid19, #Tokyo2020, #IPL2021, #UPElections2022, #LakhimpurKheri trended the most among users. The platform had launched a slew of initiatives during the lethal second wave of the coronavirus to make it easier for people to find leads for hospital beds, oxygen cylinders, etc. and users alerted their communities and shared several precautionary measures.

     

    Politics and sports also garnered in much traction on the platform with #UPElections2022, #Tokyo2020 and #IPL2021 trending – as users shared their thoughts and opinions across languages. Virat Kohli and Olympic gold medallist Neeraj Chopra were among the most mentioned celebrities on the platform, as fans sent in their love and support to their sporting heroes.