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Tag: Neeraj Bassi

  • Will help in delivering transformational work for the agency

    Cheil India appoints Neeraj Bassi as Chief Growth Officer

    By Our Staff

     

    Neeraj Bassi
    Neeraj Bassi

    Cheil India communication solutions agency appoints Neeraj Bassi as Chief Growth Officer. He will lead Cheil India’s business growth by adding to the roster of new clients and help in delivering transformational work that builds on Cheil India’s capabilities in Creative, Media, Data, Activation, and Retail.  In his current role, Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

     

    Talking about his appointment, Sanjeev Jasani, COO, Cheil India said: “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a Business Connected Agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client.”

     

  • Will be EVP & Planning Head – North By Our Staff

    Debopriyo Bhattacherjee joins Havas Creative

     

     

    Debopriyo Bhattacherjee
    Debopriyo Bhattacherjee

    Havas Creative Group India has announced the appointment of Debopriyo (Debo) Bhattacherjee as EVP & Planning Head – North, effective immediately. In his new role, Bhattacherjee will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable. He will also be spearheading clients like Suzuki, Norton, Fortis, William Grants and ITC

     

    Manas Lahiri
    Manas Lahiri

    Said Manas Lahiri, President – Havas Creative Group India: “Havas Gurgaon has had an amazing momentum in the last few years. And we now have some fantastic brands that require a senior strategic professional with multi-industry experience. Debo has both the experience and knowledge of handling brands across a wide range of categories. He has been part of the Havas network earlier and understands the culture of Integration that Havas offers to its clients. His unique perspectives and ideas will undoubtedly increase our abilities to produce interesting work for our client portfolio.”

     

    Neeraj Bassi
    Neeraj Bassi

    Commenting on the appointment, Neeraj Bassi, Chief Strategy Officer, Havas Group India, added: “I am delighted to welcome Debo onboard. He brings a lot of value to the team because of his passion for understanding customer concerns and finding creative solutions to business problems. I’m confident that his strategic planning skills will help us continue to achieve our goal of making brands more meaningful.”

     

     

  • Bassi takes charge as Chief Strategy Officer from Shivaji Dasgupta who left the organisation recently

    Neeraj Bassi joins Havas as CSO

    By A Correspondent

     

    Neeraj Bassi.

    Havas Group India has announced the appointment of Neeraj Bassi as Chief Strategy Officer, effective immediately. Bassi takes charge as Chief Strategy Officer from Shivaji Dasgupta who left the organisation recently. He will report to Rana Barua, Group CEO, Havas Group India.

     

    Bassi moves from Publicis India, where he was Chief Strategy Officer & Managing Partner and leverages over two decades of varied experience, across categories. He has worked with some of the most reputed agencies like Ogilvy, Wunderman Thompson, McCann and renowned market research networks such as TNS, IMRB, NFO in India and overseas.

     

    Commenting on the appointment, Rana Barua, Group CEO, Havas Group India, said: “Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers.”

     

    Added Bobby Pawar, Group Chairman & Chief Creative Officer, Havas Group India: “Neeraj is a seasoned professional known for his deep strategic understanding of the brands. I am confident that his skillset, and experience will take Havas to new heights and will help us to build a stronger foundation for the agency’s future. I am delighted to welcome Neeraj to the group and look forward to working with him and adding value to our client’s portfolio”

     

    Said Bassi: “Our industry is in transition today, where consumer’s preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working, is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the “Together” strategy, to drive growth of brands that we work on and to add value to our client’s business.”

     

     

  • Located next to partner agencies Leo Burnett India, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide

    Publicis India shifts base to new office in Mumbai

    By A Correspondent

     

    Publicis India has announced its relocation to an all-new office in Mumbai’s iconic commercial landmark in Parel (East). Until last year, the office partly housed the India headquarters of WPP agency, Grey.

     

    Apart from being centrally located, the new space sports an open plan office arrangement with no cabins to facilitate collaboration that will allow room for multiple debates, discussions, and ideation. It includes two floors which seats over 350 employees.

     

    On the new office, Srija Chatterjee, MD, Publicis India said: “We’re all really excited to move into this new space. The aesthetics of the office space truly depicts our culture which is one of collaboration, integration and unrestrictive flow of work. Being right next door to the Leo Burnett, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide teams, also helps us leverage our Power of One capabilities with a more seamless integration and collaboration on work. I would like to thank the team at Dragon Fly, for the amazing job they’ve done on the interiors. We look forward to an even better 2019.”

     

    Commenting on the move, Ajay Gahlaut, MD & CCO, Publicis India added: “New beginnings are always exciting. And as a creative person I firmly believe that environment has a huge impact on one’s state of mind and ability to create. This is a wonderful new office and I’m convinced that it will help us in reinvigorating our creative product. Our colleagues from Leo Burnett, Indigo, Arc, Content Factory and Prodigious are next door and, I believe, also a cheap bar right opposite. There can be no better formula for integration and the Power of One.”

     

    Sharing his views on the relocation, Neeraj Bassi, Managing Partner & CSO, Publicis India said: “Our new office space will be a new marker of the spirit of collaboration and integration that runs across Publicis Groupe. It will bring a new energy to our constant effort to deliver top-of-the-line creative solutions to our esteemed clients. And being in physical proximity to group companies would help deliver the Power of One philosophy in a more seamless manner. Watch out for the roar of the Lions!”

     

     

  • Bassi will be based out of the agency’s New Delhi office

    Publicis appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

    By A Correspondent

     

    Neeraj Bassi

    Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Bassi will be based out of the agency’s New Delhi office.

     

    He joins Publicis after a brief stint as an independent consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Bassi has worked with leading market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad.

     

    Saurabh Varma

    Announcing the new appointment, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”

     

    Srija Chatterjee

    Welcoming Bassi to the Publicis family, Srija Chatterjee, MD – Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams, will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omni-channel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”

     

    Added Bobby Pawar, MD & CCO – Publicis Worldwide India: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”