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Tag: Neeraj Bahl

  • The campaign highlights features of 'Bosch Dryer'

    Taproot Dentsu films for Bosch

    By Our Staff

     

    Bosch Home Appliances (BSH), in association with Taproot Dentsu, has launched a  campaign that highlights the drying features of ‘Bosch Dryer’. Conceptualised and executed by Taproot Dentsu, the film showcases the day-to-day ordeal of an urban couple who do not own an automated drying appliance.

     

    Commenting on the campaign, Neeraj Bahl, CEO & MD, BSH India said:  “We are thrilled to launch our first ever dryer campaign in India, showcasing the Bosch range of dryers which requires minimal efforts and provides better drying. Our objective is to focus on the lifestyle and convenience benefits that the category can deliver and closely analyze the mind shift. The demand for premium products in India is increasing and we are confident that this will drive the adoption of newer categories and technologies when people are looking to create better comforts within the confined space of their home. We are looking forward to the vast possibilities for dryers in India and hope to replicate global success of the category in the country.”

     

    Added Yogesh Rijhwani, Executive Creative Director, Taproot Dentsu: “We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth – till the time you don’t get a dryer, you are the dryer. To make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could, including the recent experiences from two lockdowns and many Mumbai monsoons.”

     

  • As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

    Isobar bags digital & creative mandate for BSH Home Appliances

    By A Correspondent

     

    Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of Dentsu international, as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office. As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

     

    Commenting on the partnership, Neeraj Bahl, MD, BSH Household Appliances said: “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

     

    Speaking on the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”

     

     

  • The campaign is titled ‘Indian Kitchen Ka Dishwasher’

    Bosch India releases dishwasher campaign

    By A Correspondent

     

    Bosch India has launched a new digital video/ campaign titled ‘Indian Kitchen ka Dishwasher’ to educate consumers and bust common myths about dishwasher usage and highlight how they can be used in the most efficient way

     

    On the launch of the campaign, Neeraj Bahl, MD & CEO, BOSH Home Appliances said, “We are thrilled to launch our first ever dishwasher campaign to showcase the Bosch range of dishwashers which gives consumers access to hygienic dishes while assuring convenience. We are world’s no.1 Dishwasher brand, before the lockdown, the dishwasher category in India was at a nascent stage but the heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated awareness and demand for this product segment giving aspirational customers an opportunity to live a hassle-free lifestyle. We are excited about the vast possibilities for dishwashers in India and believe in the coming times we see it gradually featuring in their ‘top appliances to buy’ list.”