By A Correspondent
Intimate wear brand Amanté has launched its latest collection – Eden with a campaign conceptualised and created by Leo Burnett Orchard.
Said Smita Muraka, Marketing Head at Amanté, MAS Brands: “This is the first time lingerie has been showcased in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.”
Added Neel Roy, Executive Creative Director, Leo Burnett Orchard: “Summer time is fashion time and to look her stylish best, a woman expects her lingerie to support her!”