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Tag: NDTV good times

  • India's youngest lifestyle channel has planned exciting line up of new and old programming to #LiveTheGoodTimes

    NDTV Good Times turns 10; unveils new programming

    By A Correspondent

     

    Lifestyle channel NDTV Good Times turned 10 on September 7. Said Smeeta Chakrabarti, CEO, NDTV Lifestyle: “Turning a decade old is big news for us! To celebrate the occasion, the channel has planned an exciting line up of new shows and fresh seasons of hit shows, starting with My Yellow Table with popular Chef Kunal Kapur. Also planned is an exciting contest to gratify our viewers who could win fabulous luxury experiences.”

     

    Expressing her joy on turning 10, Arati Singh, Channel Head, NDTV Good Times added: “We have been pioneers of Indian lifestyle entertainment. Our focus has always been to provide an immersive Good Times experience through 360 degree multiplatform content. NDTV Good Times inspires its viewers to #LiveYoung and #LiveIndian.”

     

  • Grasshoppers will manage all the mainline communication for the channel in order to reach out to its consumers across various touch-points

    Grasshoppers India to handle creative mandate for NDTV Good Times

    By A Correspondent

     

    NDTV Good Times has appointed Grasshoppers India as its creative agency. The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is young and Indian in the minds of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life.

     

    NDTV Good Times was launched in 2007 as the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Over the last few years, the channel has redefined the lifestyle entertainment category codes with a lineup of shows that cover all aspects of lifestyle genre to portray and address an increasingly global India. With a focus on providing younger, edgier and more relevant Indian content; through its programming and communication the channel aims to reach out to its young and dynamic audience as their only lifestyle entertainment destination.

     

    Arati Singh

    The creative duties have been awarded to Grasshoppers following a multi-agency pitch in which three Delhi-based agencies participated. Speaking about the reasons for choosing Grasshoppers, Arati Singh, Channel Head, NDTV Good Times, said, “The work pitched was fresh, fun and unconventional. It was vibrant and young reflecting exactly what the channel is. The communication, as it was supposed to be, was crisp keeping in mind that it is the young, ambitious and daring Indian youth that it is targeted towards.”

     

    Grasshoppers will manage all the mainline communication for the channel in order to reach out to its consumers across various touch-points and promote everything that happens on the channel. The platforms that will be used during the campaign include advertisements, outdoor branding, radio jingles, OOH, online creatives and on-ground event collateral among other things.

     

    Arjun Banerjee

    Grasshoppers’ Director, Arjun Banerjee said, “Working for a TV channel brand, a first for us, will be exciting because the dynamic nature of the TV industry requires the agency to be extremely innovative for the campaign to stand out from the clutter and interest the target audience. Since NDTV Good Times is known for its impulsive, interactive and action oriented content and programming, there is a lot of scope for us to create edgy and call to action creatives which will appeal to the targeted youth and encourage them to embrace the channel’s ideology of ‘#LiveYoung #LiveIndian’.”

     

  • The channel is innovating its programming to reach out to Generation Y

    NDTV Good Times to sport new identity, #LiveYoung

    By A Correspondent

     

    Lifestyle television channel NDTV Good Times is turning youthful. The channel is innovating its programming to reach out to Generation Y. One of the most important facets of their new look is the integration of social media in its tagline – #LiveYoung.

     

    Said Arati Singh, Channel Head, NDTV Good Times: “With an increasingly maturing lifestyle space in India at an inflection point, and as leaders in that space, we are redefining the lifestyle entertainment category codes by now catering to the youth and focusing on food, travel and fashion. Our content, look, feel and packaging will now clearly reflect this change. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, and this association will also help us further our relations in the world of entertainment and hospitality.”

     

    The channel is celebrating its new brand identity at luxury restaurant Shiro on May 7 in Mumbai and May 8 in Bengaluru. The party will see all the anchors and celebs from the channel’s acclaimed shows. Translating their understanding of the role of digital media in the lives of today’s youth, Shiro and NDTV Good Times will be running a contest online that will give four lucky winners an exclusive chance to join the party.

     

  • New logo, icons, idents and colour palette reflecting a "hip-cool on-air" are seen in the channel which refreshed on Monday (Nov 18)

    NDTV Good Times refreshes, adopts #LiveYoung positioning

    By A Correspondent

     

    Lifestyle entertainment channel NDTV Good Times has refreshed itself and adopted the #LiveYoung positioning from earlier this week. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart, notes a communiqué.

     

    Smeeta Chakrabarti

    So what we see is a new logo, icons, idents and colour palette that reflects a “hip-cool on-air” look.   Elaborating on the channel refresh, Smeeta Chakrabarti, CEO, NDTV Lifestyle said, “After an in-depth research and a deep dive into our consumers’ mindset, the channel has recharged its offering. The new visual and content strategy is a direct result of these initiatives, and we are confident that they will resonate and connect with our viewers”.

     

    Said Channel Head Arati Singh:  “The programming of the channel has become more impulsive, interactive and action oriented with a younger and edgier attitude. Keeping in sync with the young and young-at-heart viewers, we have reworked on the visual appeal by introducing vibrant icons reflecting the different content and mood of the programming on-air.”

     

    As part of its refresh, NDTV Good Times aims to be in tune with viewers’ lives through the week and at different times during the day by introducing dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, ‘Good Travel with Good Times. Additionally, Kingfisher Supermodel 2013 and Bachelor’s Kitchen with Aditya Bal have been reintroduced with a brand new flavour, with more to come in the next few months.  Highway on My Plate, one of the more popular shows on the channel is scheduled to be seen in a younger avatar, we are told.

     

  • 'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs

    NDTV Good Times tackles life changes

    By A Correspondent

     

    Lifestyle channel NDTV Good Times has ventured into the home and decor space with a new home improvement show called A Whole New World.

     

    The show is based on the fact that everyone faces a life-changing situation at some point in time – the birth of a child, moving in of parents, moving out of a sibling after marriage. The 13-episode A Whole New World guides viewers in tackling these changes and making their home more suited to their needs.

     

    Hosted by Juhi Pande, the show features experts in the fields of architecture, interior design and home technology, and focuses on transforming one room of the house for the participant to best suit their needs.

     

    Shibani Sharma Khanna, Channel Director, NDTV Good Times and Creative Head, NDTV Lifestyle said, “Home decor as a segment has a lot of untapped potential, and being the pioneer in lifestyle programming it made perfect sense to explore this for our Indian audiences, worldwide. The show aims to open one’s world to myriad ideas with the assistance of the industry’s best designers and architects. The concept of the series is to help viewers welcome new and exciting changes in their lives with a smile. The show takes care of every little aspect that goes into setting up that special space in your home perfectly and promises to help you discover a whole new world.”

     

  • Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times

    Highway On My Plate returns with ‘Coast to Coast’

    By A Correspondent

     

    The popular peripatetic duo Rocky and Mayur are back with another series of Highway On My Plate – Coast to Coast, in which the hosts travel the shoreline of India in search of the best coastal flavours.

     

    Fishing villages, trawlers, fish markets, plantations and highways provide seafood in plenty as well as herbs, spices, plants and fruit that will make sure the vegetarian host, Mayur, as well as vegetarian viewers have plenty to partake of.

     

    The highway explorers thumb rides, punt lifts and hustle free meals as they make friends and eat their way from Gujarat to Bengal. They travel to Mumbai, Kochi, Pondicherry, Chennai, Puri and Kolkata amongst the many other places along the shoreline.

     

    Highway On My Plate – Coast to Coast is on NDTV Good Times at 8pm.

     

  • The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months

    NDTV Good Times completes five years

    By A Correspondent

     

    The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months. While the Second Season of the popular food show Vicky Goes Veg and the new season of Aditya Bal’s Chakh Le series are scheduled for September; October will see The Kingfisher Calendar Hunt in its fourth season.

     

    The channel will also enter the all-new segment of home d̩cor with the introduction of two completely novel shows РWhole New World, and Living Right Royally under the Royal Reservation brand umbrella.

     

    Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, “As a team, we have endeavoured to offer novel and trend setting content to our viewers. This year will see more innovative programming, with our foray in to clutter breaking home segment programming, and as custodians of Indian Lifestyle, our soon to be announced Lifestyle Awards in November.”

     

    Shibani Sharma Khanna, Channel Director, NDTV Good Times, said, “We are elated to turn five. NDTV Good Times has always strived to offer the best programming and we have managed to raise the bar higher with each offering. We promise to offer more vigour, zest and diversity with new formats and genres in the coming year and would like to thank our viewers for their constant love and support.”

     

    Projit Chakrabarti, Head, Marketing Services, said, “On the back of our genre defining programming and clutter breaking content initiatives, we’ve literally created a new season – summer, spring, autumn, winter and Good Times. And one needs only tune-in, log-on or walk-in to live the good times.” NDTV Good Times continues to enjoy its niche position as lifestyle channel in the country, with Highway On My Plate, Kingfisher Calendar Hunt, I’m Too Sexy, Heavy Petting, Band Baajaa Bride, Chakh Le India and No Big Deal as its most popular and loved shows.

     

    Beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives, the channel is present across all major analogue cable markets, and all six DTH platforms in India.

     

  • In its second year, the event comprises a conclave featuring master class sessions and an Experience Zone, culminating into one of the biggest tech awards night of the country

    NDTV Good Times to hose ‘Gadget Guru Conclave & Awards’ 2012

    By A Correspondent

     

    NDTV Good Times has announced the second edition of the much anticipated and coveted Gadget Guru Conclave and Awards 2012.

     

    In its second year, the event comprises a conclave featuring master class sessions by the likes of Sony, Dolby and Canon, amongst others and an Experience Zone showcasing the best that the tech world has to offer. All this will culminate into one of the biggest tech awards night of the country, to be held on March 12 atKingdomOfDreams, Gurgaon. An exciting addition this year is the Launch Pad initiative, which is a unique platform for the latest innovations and product launches by renowned brands.

     

    The Gadget Guru Awards are the biggest the country has seen in the field of Consumer Electronics, Gadgets and Technology and provide a unique opportunity for experts from the industry to ideate, discuss and analyze the latest trends.

     

    The event will be hosted by NDTV’s Tech Gurus Rajiv Makhni and Vikram Chandra, the duo behind the flagship tech show Gadget Guru, bringing the latest technology-related news and reviews to the consumers.

     

    Sharing his views on NDTV’s long term relationship with technology and the Gadget Guru Conclave & Awards 2012, Vikram Chandra, CEO, NDTV Group, said: “It’s great to be back with the second edition of the Gadget Guru Conclave and Awards. We were truly inspired by the overwhelming response received last year and have decided to go even bigger this year with additions like master class sessions and the Launch Pad”

     

    The awards have 18 categories which include Audio Product of the Year, Audio and Video Innovation of the Year, Portable Audio Product of the Year, Computer Peripherals of the Year, Computing Product of the Year, Consumer Electronics of the Year, Gadget Eye Candy of the Year, Budget Phone of the Year, Smartphone of the Year, Imaging Product of the Year, TV display of the Year, Celebrity Endorsement of the Year, App of the Year, Gaming Product of the Year, Technology/Innovation of the Year, NDTV Gadget of the Year (Viewer’s choice), NDTV Gadget of the Year (Jury choice) and Portable Computing Product of the Year.

     

    Talking about the unprecedented success of the first edition of the awards and its bigger and better version this year, Smeeta Chakrabarti, Chief Executive Officer, NDTV Good Times said: “Gadget Guru Awards have become a benchmark in the field of technology and gadgets and we are extremely excited about the second edition. The awards will celebrate the best innovations in the tech world over the past one year and will honour those brands and companies who have made a place in the consumer’s hearts.”

     

    The distinguished jury for the awards features award winning actor Gul Panag, tech expert – Atul Chitnis, techonolgy consultant – Kishore Bharagava, Nishanth Padiar – Editor, Stuff Magazine, Ashish Bhatia – Independent technology writer and

    columnist, Prasanto Kumar Roy – President and Chief Editor of Cyber Media’s ICT Group besides Vikram Chandra & Rajiv Makhni. A special audio jury includes KJ Singh – National Award Winner for Sound Design in Omkara and Milinid Rane Rao – Electro-Acoustic Expert.

     

    Speaking about the jury and the credibility of the awards, Rajiv Makhni, Editor,

    Technology, NDTV Limited, said: “The Gadget Guru Awards are the most esteemed and anticipated awards in the Indian tech space. The award jury has some of the most respectable names in the industry and an extremely rigorous and exhaustive process has been put into place for the nominations and selection of winners.”

     

    Gadgets launched between February 1, 2011 and January 15, 2012 are eligible for this year’s nominations. All nominations have been tested and rated by NDTV Good Times’ Knowledge Partner, Living Digital. The final winners will be shortlisted based on the test results and an extensive jury meet process and rating system verified by Ernst & Young.

     

    NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group. Launched in September 2007, NDTV Good Times quickly becameIndia’s top-ranked English-language lifestyle television channel. NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly globalIndia.

  • NDTV channels 24×7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.

    NDTV expands global reach in US

    By Akash Raha

     

    NDTV 24×7 and NDTV Good Times is now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.

     

    Both channels are now a part of Dish Network’s South Asian Mega pack along with other channels from India. In addition, NDTV 24×7 also becomes the first Indian channel to also be available in their international base pack as well.

     

    Commenting on the launch, Vikram Chandra, Executive Director and Group CEO, NDTV Limited said, “NDTV is delighted to be partnering with Dish Network to bring its content to an even wider audience in the US. We recognize that Dish dominates the South Asian market in the US, but we are also delighted that NDTV 24×7 will also be available to a wider audience through their International base pack. We hope our association helps both companies reach new heights.”

     

    The launch of NDTV 24×7 in Dish Network’s international base pack comes close on the heels of the launch on Virgin in the UK, where it also became the only Indian channel to be launched in their basic pack.

     

    NDTV’s channels are now available in the leading platforms across the US, UK, Canada, Sub-Saharan Africa, the Middle East, Australia-New Zealand and the Indian sub-continent, among others, and reach more households than General Entertainment Channels (GECs) in the international market.

     

    In addition, NDTV Good Times, India’s very own lifestyle channel, has also done well in the international market, allowing the Indian Diaspora to enjoy the range of offerings that it brings, and giving them a taste of the New India. Within four years of its launch NDTV Good Times is available in key international markets, including the US and Canada, with a launch in the UK already in the pipeline.

     

  • The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy and will be broadcast in India and Pakistan

    NDTV Good Times’ tie-up with Geo TV for Foodistan

    By Akash Raha

     

    NDTV Good Times, which is all set to host the mega food reality show Foodistan, has tied up with Geo TV to telecast the show in Pakistan. Atul Seth, Vice President - Development, NDTV Lifestyle Limited disclosed this news to MxM India.

     

    When asked why NDTV Good Times chose to partner with Geo, Mr Seth said: “It is the largest network in Pakistan and the most respected. It has been a beautiful relationship with them so far and we have been in constant touch with the group, and the response from their end has been very good. We would ideally like to do a simul-cast in both the countries, but the timings are not certain as they might clash with some religious ceremony.”

     

    The show will be launched in Pakistan soon. According to Mr Seth, Geo TV is keen to broadcast and partner with NDTV Group, not just one season, but for seasons that will follow.

     

    When asked for further details on the deal, Mr Seth clarified: “Right now it’s only about them showcasing our content, but eventually we probably will look at a situation where both partners will co-produce the show. It is still too early to announce as the talk are in nascent stages, but perhaps that is the way forward.”

     

    The reality show will premiere in India on January 23 on NDTV Good Times. The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy. At the end of it all, the reality show will have one winner.

     

    The 26 part series would be judged by eminent food critic, avid traveler and gourmand at heart Vir Sanghvi along with Bollywood actress Sonya Jehan and Merrilees Parker (popular British Chef and presenter). The tri-weekly show will be hosted by Aly Khan and Ira Dubey.

     

    Announcing the new series, Smeeta Chakrabarti, CEO, NDTV Lifestyle said: “We are absolutely thrilled to announce Foodistan, the biggest food show on the Indian television. Food, as a genre, is in the DNA of NDTV Good Times and we are committed to taking that to the next level with Foodistan. India and Pakistan are two nations who share a common passion for good food. And this love for food is something that binds the two nations, in spite of the numerous differences, which is why Foodistan will appeal to our viewers. We are positive that our viewers will not only enjoy the show but will also connect to it.”

     

  • India’s most prestigious food platform honours the finest in the culinary world, Delhi NCR voted as the 'Best Foodie City' of the country

    NDTV Good Times Food Awards celebrate the best in the food industry

    By A Correspondent

     

    NDTV Good Times,India’s first premium lifestyle channel, hosted the second edition of the NDTV Good Times Food Awards at The Westin, Gurgaon on Saturday. The channel honoured top restaurants, restaurateurs and chefs from across the nation in a gala awards ceremony. The venue resonated with the presence of celebrated faces, food enthusiasts, restaurant owners, chefs and other noted guests.

     

    Within a year the NDTV Good Times Food Awards have become the definitive standard to the best in the industry. With an unmatched expert panel that is unbiased and uncompromising when it comes to food, the awards have become the last word in the food and beverage space.

     

    Among the many highlights of the event, was a Sufi jugalbandi by The Mekaal Hasan Band and Harshdeep Kaur. The Highway on My Plate duo, Rocky & Mayur kept the audience in splits with their humour and charm.

     

    An addition to this year’s award categories was the Viewer’s Choice Award. This was a single award category where the viewers got an opportunity to decide theBestFoodieCitythrough their votes and Delhi NCR was unanimously selected by the viewers.

     

    The winners were selected by a highly qualified jury comprising of NDTV award winning anchor Vinod Dua, celebrity chef Ritu Dalmia, food critic Marut Sikka, popular anchor and chef Aditya Bal, restaurateur and chef Vicky Ratnani and Highway Stars Rocky & Mayur.

     

    Speaking on the occasion, Smeeta Chakrabarti, CEO, NDTV Lifestyle said: “We are delighted with the overwhelming response to the second edition of NDTV Good Times Food Awards. We are happy to see not only the industry, but also viewers from across the country voted for their favourite nominees. I would like to congratulate all the winners on behalf of the entire team of NDTV Good Times.”

     

    The list of NDTV Good Times Food Awards winners:

    Best North Indian Restaurant: Karim’s Hotel, Old Delhi

    Best Coastal Indian Restaurant: Gajalee, Mumbai

    Best Regional Restaurant: Ponuswamy, Chennai

    Best Asian Restaurant: Bomra’s,Goa

    Best Dessert & Coffee Menu: L’Opera,New Delhi

    Best Bar: The Blue Fog, Mumbai

    Best European Restaurant: Indigo, Mumbai

    Most Sensational Debut: Smoke House Room,New Delhi

    All time favourite Restaurant: Flury’s, Kolkata

    Best Dhaba: Fadtare Misal Pao,Kolhapur

    BestFoodieCity:DelhiNCR

  • The lifestyle channel will honour veterans and achievers from the food industry.

    NDTV Good Times Food Awards on Dec 17

    By A Correspondent

     

    Premium lifestyle channel NDTV Good Times is presenting the second edition of the NDTV Good Times Food Awards, honouring veterans and achievers from the food industry, at a gala night at The Westin, Gurgaon on December 17.

     

    NDTV Good Times is India’s top-ranked English-language lifestyle television channel and the KAFF NDTV Good Times Food Awards are considered to be the definitive guide to the best in the industry. The awards are selected by an expert jury of renowned names such as Vinod Dua, Ritu Dalmia, Marut Sikka, Aditya Bal, Vicky Ratnani, and Rocky and Mayur. The awards will be hosted once again by the witty and charming Rocky and Mayur.

     

    This year the awards consist of two categories – the jury’s choice and the viewer’s choice award which is a single award category where the viewers will decide ‘The Best Foodie City’ through their votes. The city that gets the maximum votes gets crowned The Foodie City of India.

     

    Announcing the second NDTV Good Times Food Awards, Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle, said: “After the overwhelming response we received last year, we are really looking forward to present the second NDTV Good Times Food Awards. This year we’re pulling out all stops to make the awards bigger. With the introduction of the viewers’ choice award category, we hope to involve our loyal viewers in the process of choosing their favourite foodie city.”

     

    There, winners are chosen by on-ground, SMS and online voting on goodtimes.ndtv.com. For selection through on-ground voting, 10 cities have been short-listed, where 100 ballot boxes have been kept in popular restaurants for a period of 3-4 weeks from November 10 onwards.

     

    Votes from these ballot boxes are tabulated by Ernst & Young and, along with the SMS and online figures, will decide the winning city. One lucky person and the restaurant that gets the maximum number of votes from the winning city gets the chance to attend the gala night in Delhi.

     

    The jury has already shortlisted the top five restaurants on the basis of the research conducted by Ernst & Young. Final scoring will be reviewed one more time closer to the awards for a final seal of approval from the jury and winners will be announced on the night of the awards.

     

    All awards are based on achievements during the preceding 12 months.