MxMIndia

Tag: NBA India

  • Diane Gotua will relocate from New York to NBA’s Mumbai office

    Yannick Colaco quits NBA. Global VP to lead India biz for now

    By A Correspondent

     

    Yannick Colaco will step down as Vice President and Managing Director of NBA India. Colaco has been in his current role since February 2013. NBA Vice President of Global Business Operations Diane Gotua will relocate from New York to NBA’s Mumbai office to lead the business in India on an interim basis and oversee the search for a new Managing Director of the NBA in India.

     

    “The NBA’s popularity and business in India have seen significant growth under Yannick’s leadership over the past six years,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “We thank Yannick for his contributions during his tenure as Managing Director and are grateful to have Diane assist with the transition.”

     

    Added Colaco: “I am extremely thankful to have played a part in the growth of the NBA in India. From broadening the distribution of our games to our plan to bring the live game experience to fans, the NBA’s business in India has never been better. It has been incredible living and breathing the NBA everyday over the past six years, and I look forward to applying my NBA experience as I move onto my next professional challenge.”

     

     

  • The games will continue to be simulcast with English commentary on Sony Six and Sony Six HD

    NBA to now be broadcast in Hindi

    By A Correspondent

     

    Sony Pictures Networks India (SPN) and the NBA announced that beginning the 2017-18 NBA season, NBA games will be broadcast with Hindi commentary every weekend on Sony Ten 3 and Sony Ten 3 HD, a package of close to 100 NBA games including the regular season and playoffs. The games will continue to be simulcast with English commentary on Sony Six and Sony Six HD.

     

    Rajesh Kaul

    “We are committed in channeling our efforts towards expanding NBA’s fan base in the country and strengthening our reach,” said Rajesh Kaul, President, Sports and Distribution Business, SPN, adding: “We have seen a consistent increase in viewership over the years for NBA and to keep up this momentum we are continuing our initiative of the Hindi language commentary. A special panel of expert commentators has been engaged to deliver expert analysis in Hindi for each play.”

     

    Yannick Colaco

    “Along with our partners, Sony Pictures Networks, we are excited to offer Hindi in-game commentary through the 2017-18 season,” said Yannick Colaco, Managing Director, NBA India. “As a part of our commitment to popularize the game of basketball in India, we will continue to offer more localized programming to engage with a wider audience.”

  • NBA Conference Finals and NBA Finals on Sony SIX & Sony SIX HD

    Wah, wah! NBA Games ab Hindi mein

    By A Correspondent

     

    Beginning with the 2017 NBA Conference Finals, viewers will be able to watch NBA games with Hindi in-game commentary on Ten 1, part of the sports cluster of Sony Pictures Networks India. The games will be simulcast in English on Sony Six and Sony Six HD.

     

    “Together with our longstanding partner Sony Six, we are excited to offer Hindi commentary in the upcoming NBA Conference Finals and NBA Finals,” said NBA India’s Managing Director Yannick Colaco. “We are committed to bring more localised offerings to our fans in India, and the inclusion of in-game Hindi commentary allows us to further engage with our Hindi-speaking supporters as we enter into the final stretch of the NBA season.”

     

    “The sports cluster of Sony Pictures Networks India is introducing Hindi language feeds for NBA games, an innovation that will cater to fans across the Hindi speaking markets by giving them the choice of the language feed,” said Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India. “In the past, we have innovated with language feeds across markets for both our international and domestic properties which has been well-received. We are confident that the addition of the Hindi language commentary for NBA games will not only enhance the viewing experience but also increase the fan base of NBA viewers.”

     

  • The former COO of Nimbus Sport is to manage the NBA office in India and lead business and basketball development

    Yannick Colaco is managing director, NBA India

    By A Correspondent

     

    The National Basketball Association (NBA) has announced that Yannick Colaco, the former chief operating officer of Nimbus Sport, has been named Managing Director, NBA India. Mr Colaco will manage the NBA’s India office, based in Mumbai, and oversee the league’s business and basketball development in the country. He will report to NBA President, International, Heidi Ueberroth.

     

    “Yannick Colaco has the ideal combination of experience and knowledge of the sports landscape in India necessary to lead our expanding operations in the country,” said Ms Ueberroth. “Basketball is on the rise in India and we are thrilled to have Yannick lead our extremely talented staff as we build towards the future.”

     

    Mr Colaco will be responsible for leading the growth of the NBA in India. He will continue to build on the league’s efforts to grow participation in basketball in partnership with the Basketball Federation of India (BFI). Mr Colaco, who played basketball at the national university level in India, will work with the league’s media, marketing and merchandising partners to make the NBA more accessible to fans in India.

     

    “The sports market in India is poised for significant growth and as basketball participation increases further there is a tremendous opportunity for the NBA,” said Mr Colaco. “The league has a strong staff in Mumbai and I look forward to joining their efforts to carry out the NBA’s mission to grow basketball in India.”