By A Correspondent
To promote the first ever NBA Games in India, Madison’s outdoor specialist agency, MOMS, executed a high decibel OOH campaign showcasing Mumbai’s key locations via #NBAInMyBackyard.
Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage.
Said Jayesh Yagnik, COO, MOMS: “We are extremely proud to be part of this campaign wherein first ever live NBA games were played in India. We were happy to create the omnipresence for the game through strategically placed media all across. India is becoming a hub for a number of sports events. We’ve all followed NBA but bringing the games to India will open the gates for younger generation to take up the sport or furthermore make a career in it.”