MxMIndia

Tag: Nazara

  • In partnership with nCore

    Nazara to publish FAU-G Domination mobile game

    Nazara Publishing, the publishing arm of gaming company Nazara Technologies, along with nCore Games has entered a publishing partnership for FAU-G Domination. This is the latest game from the FAU-G franchise, the previous version of which garnered up to 50 million downloads.

    Said Nitish Mittersain, Joint MD and CEO of Nazara Technologies: “Made in India games have a huge potential to address the growing needs of the Indian gamer with locally relevant content and we are excited to partner with nCore to bring FAU-G: Domination to all our players.”

    Added Vishal Gondal, Co-Founder of nCore Games: “In recent times, the Indian government has called upon its citizens to support homegrown apps through the ‘Make in India’ initiative. FAU-G: Domination is our humble response to PM Modi’s ‘Make-in-India’ call, and we’re thankful that Nazara shares our vision to bring the best of India to the world. This signals India’s arrival as a major player in the global gaming industry.”

    Said Deepak Ail, Co-Founder & CEO of Dot9 Games: “We’re grateful that India’s biggest gaming company is supporting us to bring FAU-G: Domination to the world. Gaming is for everyone, and FAU-G: Domination is our effort in making that a reality.”

  • To acquire a 55% stake in programmatic advertising and monetization company

    Nazara acquires stake in Datawrkz

    By Our Staff

     

    Nazara Technologies Limited has announced that it has entered an agreement to acquire a 55% stake in programmatic advertising and monetisation company Datawrkz valuing the company up to INR 225 Cr (approx. USD 30M) linked to CY 22 EBITDA performance.

     

    Nazara will acquire a 33% stake (INR 60 crore payable of which INR 35 crore is partly payable in cash and the balance consideration of INR 25 crore will be paid either in cash or swap of shares) in the first tranche by April 2022. Nazara reserves an option to acquire an additional 22% in the second tranche that is expected to close in Q4 FY23.

     

    Said Nazara Technologies CEO Manish Agarwal: “We, at Nazara, are looking to build strong gaming ad tech offerings globally with the partnership with Datawrkz. We strongly believe that growth of gaming focused ad tech will be exponential in the coming decade across geographies with the growth of gamers and game publishers across freemium, web3.0 and skill based real money gaming.”

     

    Added Nitish Mittersain, Founder & Joint MD of Nazara Technologies: “As always, it’s a great moment for us to welcome a new friend to our ‘Friends of Nazara’ network and I believe Senthil and the entire Datawrkz team will add great value to what we are building at Nazara over the next few years.”

     

    Said Datawrkz founder Senthil Govindan: “We had started this company with a vision to disrupt the digital advertising space. Datawrkz was already on a fast track to achieve our objective with rapid growth and satisfied clients around the world. Through our partnership with Nazara, I see our pace accelerating further. While Datawrkz will be able to immediately bring our natural strengths to bear within the existing Nazara fold, this also gives both sides a tremendous opportunity to build global advertising and publisher monetisation products with a sharp focus on the gaming vertical.”