Nazara Technologies, which announced its foray into esports last year, has acquired a majority stake of 55 per cent in Nodwin Gaming.
Said Manish Agarwal, CEO, Nazara Technologies: “Through this acquisition we aim to provide Indian esports enthusiasts a robust player and community orientated esports ecosystem, in which players can thrive, improve their skills and become top competitors at an international level.
Added Nodwin Gaming CMD Akshat Rathee: “Esports is one of the fastest growing sports worldwide. This acquisition by Nazara Games adds to the credibility of Nodwin and opens up a wide vista of opportunities for Indian esports players to build careers domestically and Internationally. It strengthens our ability to provide our key stakeholders better experiences and bigger opportunities to engage with our communityâ€
Leading mobile game publisher Nazara Games has announced the appointment of Rashmi Ranjan Mishra as their new Business Head – Brand Solutions. He will be heading ad sales nationally across all the games published by Nazara.
Prior to Nazara, Mishra was the Regional Sales Manager at TIL (Times Internet Limited) where he was looking after Mobile/Digital Ad Sales and Solutions for West and South India.  Commenting on the appointment Nazara CEO Manish Agarwal said, “We are confident that he will soon carve a niche for himself in mobile gamingâ€.
Seventynine announced an in-game branding campaign for Parle G as part of a special edition of Chhota Bheem mobile game developed by Nazara Games. Chhota Bheem is a popular mobile game on Android platform and Parle G is the world’s largest selling biscuit brand.
Nazara Games creatively integrated Parle G brand inside Chhota Bheem Jungle Run, most downloaded game of Nazara with over 10 million downloads. The brand campaign was experience by over 3.4 million gamers since its launch in November 2015, overshooting the original target of reaching two million users. Players consumed whopping 1.2 billion virtual Parle G biscuits in this time frame.
Siddharth Kelkar, Business Head of Seventynine said, “Parle G’s goal was to build a strong brand connect and engage with their core audience of children. We’re thrilled to have delivered them a campaign that not only met all its objectives and gave Parle G a fantastic and innovative medium to connect with their customers, but in the process set new benchmarks in demonstrating how successful in-game branding can be.â€
Mayank ShahManish Agarwal
Mayank Shah, Deputy Marketing Manager at Parle Products Pvt. Ltd. said, “We are delighted that this campaign came out as a win-win for both the marketer as well as the consumer; the spectacular results including 367 years of game play and consuming a whopping 1.2 billion virtual biscuits are proof that the audiences we were targeting totally loved the game and the associated Parle G branding.â€
Manish Agarwal, CEO, Nazara Games said, “The partnership with Seventynine and Parle G demonstrates the marketing magic that is possible when a creatively-conceived concept brings together hugely popular app and a brand that is directly targeting the app’s users.â€
In the original version of the game, a player has to collect laddoos to score higher points. With the idea of integrating Parle G into the game, it seemed like a fresh idea to introduce Parle G biscuits along with ladoos using SVG technology. Thereby by achieving brand integration while making it interesting for the young players. We are delighted that the marketing campaign by Seventynine achieved its targets ahead of projected timelines.
