MxMIndia

Tag: Navonil Chatterjee

  • His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles

    Rediff appoints Siddhant Lahiri as Head – Strategic Planning in Mumbai

    By A Correspondent

     

    Rediffusion Y&R has appointed Siddhant Lahiri as Head – Strategic Planning in Mumbai. Lahiri will be based out of their Mumbai office and report to their Chief Strategy Officer – Navonil Chatterjee.

     

    Said Dhunji S Wadia, CEO, Rediff Y&R:  ‘We are delighted to have Siddhant with us. He brings with him a lot of passion, energy and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future’

     

    Added Lahiri: “Rediffusion Y&R is writing a new story for itself – and I’m honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.”

     

  • The Brand Asset Valuator is a diagnostic tool for building and managing brands

    Rediffusion-Y&R unveils Brand Asset Valuator 2017

    By A Correspondent

     

    Rediffusion-Y&R has launched the 2017 version of its proprietary tool called the Brand Asset Valuator (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands.

     

    Notes a communique: “Y& R’s Brand Asset Valuator or BAV, as it is popularly known as, is the biggest brand database in the world – spanning across 51 countries over 24 years, covering 57,400 brands in 200 different categories, capturing the feedback of over 12,05,150 respondents.”

     

    The Brand Asset Valuator (BAV) India 2017 study was conducted across 16 cities, tracking the opinions of 10,529 respondents in the age group of 18-65 years. Brand Asset Valuator (BAV) is one of its kind in the country that uses the finest global standards to harness insights gained from real consumers talking about more than 1400 brands across 100 categories in India.

     

    Commenting on the launch of BAV India 2017, Dhunji S Wadia, President, Rediffusion Y&R India said: “BAV is a significant investment from our side, in terms of money, energy and resources. But we as an agency find it to be of immense value when it comes to not just communication, but marketing decision-making. It helps us a lot as clients acknowledge the depth and breadth of our cross-category understanding. It’s a potent marketing tool, based on hard-core quantitative data, which more and more marketers should subscribe to.”

     

    Added Navonil Chatterjee, Chief Strategy Officer, Rediffusion Y&R India: “Normally one would assume that any marketer would keep a track of his own brand and its competitors within the category. But for an agency to monitor 1400 plus brands across 100 odd categories, and manage the back-end of that mindbogglingly complex data set? Well, it’s almost unthinkable. The BAV is our magic box, which elevates our conversations to something far more data-substantiated than the nebulous world of usual agency dipsticks. And the data right now is oven-fresh.”

     

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&RÂ’s Delhi office

    Rediffusion Y&R wins creative and digital mandate of its Aristocrat Whisky portfolio

    By A Correspondent

     

    Rediffusion Y&R has won the creative and digital mandate of Aristrocat Whisky. Its mandate comprises the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.

     

    The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.

     

    Said Anant Iyer, COO, Jagatjit Industries Limited: “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”

     

    Added Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R added: “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now.”

     

  • Navonil joins the group from JWT where he worked for 15 years

    Rediffusion Y&R appoints Navonil Chatterjee as CSO

    By A Correspondent

     

    Navonil Chatterjee

    Rediffusion Y&R has appointed Navonil Chatterjee as its Chief Strategy Officer. Navonil joins the group from JWT where he worked for 15 years. He will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R.

     

    With over 17 years of experience in advertising, Navonil has headed the planning function across clients like Hindustan Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.

     

    A postgraduate from MICA and a graduate in English Honors from St.Xavier’s College, Kolkata, Navonil is also an occasional faculty at ISB Hyderabad, IIM Bangalore and IIM Indore.

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President, Rediffusion Y & R, on the appointment says, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our Strategic Planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”