MxMIndia

Tag: Navneet Virk

  • To introducing SweetCare – a healthier low GI sugar

    RK Swamy BBDO creates new TVC for EID Parry

    By Our Staff

    EID Parry has announced the launch of new Parry’s SweetCare Low GI Sugar. Titled #worrylesssugar, the TVC highlights the healthier low glycemic sugar.

    Said Balaji Prakash, Senior Vice President – Sales & Marketing, EID Parry: “With the launch of Parry’s Sweet Care Low GI sugar we are entering a critical phase in our journey as an innovative, consumer focussed company, to offer our consumers truly innovative products that are healthy without compromising on essentials like taste, organoleptic and other essential features. We seek to meet and help people where they are. A true win-win.  Sweet Care can be a gamechanger in the sugar category with its unique proposition of being a healthier low glycemic sugar. We believe we have a champion product which is natural, is clinically tested with superior health benefits and without any harmful side effects. Our latest TVC focuses on the benefits of SweetCare as a low GI sugar and its long term positive impact on consumers lives to alleviate in some way, their concerns and inability to address many detrimental dietary and lifestyle choices.This TVC highlights modern day lifestyle issues in a light, slice-of-life manner. We are confident that this campaign will reach out to consumers and they will really value this new offering.”

    Added Navneet Virk, Senior Vice President & Creative Director, R K Swamy BBDO: “It’s a product whose time has come. Everyone knows we are heading towards being the diabetes capital of the world. And the greatest tragedy is that people don’t realize how their lifestyles are affecting their health. That stress, lack of sleep and irregular routines are the prime causes of sugar imbalance in the blood which consumers don’t know. And this has been the insight, that consumers are living on the edge without realizing they are. So it’s a simple story with a concerned wife who has switched to sweet care Low GI sugar because her husband is nowhere near switching his lifestyle for a better one. We wanted to capture a genuine moment, a moment of concern and love between the couple and wanted to do that in a tone and manner which would get at the heart a little bit but not overtly. We wanted the unspoken emotions of the exchange to offset the clinical associations with a low GI product. We expect the relatable emotional context, the everyday ambience, the understated dynamic of the couple to draw consumers into the moment.”

     

     

  • The film introduces the quirky and lovable camaraderie of brand characters Red and Yellow

    M&M introduces its iconic Red & Yellow characters in latest film

     

     

    M&M has released its digital film highlighting the comic camaraderie between the iconic Red and Yellow brand characters. The film sets a dialogue between the two with reference to their grand debut in India, as they speak to their fans, laced with wit and humour.

     

    Speaking about the film, Raghav Rekhi, Marketing Director, Mars Chocolate India, said: “Our job was to tell India who Red and Yellow are and more importantly, what they are like as characters. We wanted to localise it to draw a connect with the Indian market and leveraged their global affability through a sweet tale of the simpleton Yellow and the sardonic Red. The films focus on the characters who are loved for their light-hearted humor, reflects the brand’s positioning, and we hope this brings a little fun into everyone’s lives”.

     

    Added Navneet Virk, Creative Director and Senior Vice President, RKS BBDO: “As we browsed through the rich global repository of Red and Yellow’s adventures, we thought this story did a fine job of telling consumers about the characters in just a few short dialogues, in a simple everyday situation. They are unique, and in that their humour is universal and endearing and talks to grown-ups.”

     

  • R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards

    R K Swamy BBDO named Agency of the Year at Ad Club Madras’ Maddys

    By A Correspondent

     

    Navneet Virk

    On the back of winning 15 medals including four Gold, the most by any agency, R K Swamy BBDO was named ‘Agency of the Year’ at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze on work done for its leading clients. The awards were distributed on March 30, 2013 in Chennai.

     

    Navneet Virk, Senior Partner, R K Swamy BBDO, said, “We feel proud to win top honours across categories. We are fortunate to be associated with clients who appreciate our work and partner with us to consistently produce good work. Having the industry acknowledge and reward our work, is very gratifying.”

     

    R K Swamy BBDO won in the following categories:

    TV Product Category: Silver for Snickers; Bronze for ETA – Vestar A/C

    Events: Silver for Pedigree

    Rural: Gold for TAFE TV Commercial; Silver for TAFE TV Commercial.

    Public Service/Social Cause: 2 Bronze for Pedigree

    Digital: Bronze for R K Swamy BBDO 2013 New Year Greeting Jingle

    Print Service: Bronze for WeR4 pets.com

    Posters: 3 Gold for Moods Condoms and 3 Silver for Moods Lubes

     

    The jury of the Maddys comprised KV Sridhar of Leo Burnett, Ramakrishna Desiraju of Cartwheels and Pavan Padaki of Brand-comm.

     

  • R K Swamy BBDO's 'Adoption Drive' Campaign done for Pedigree has won a place in the Communication Arts' Advertising Annual 2012

    RK Swamy BBDO ‘Adoption Drive’ campaign enters Communication Arts’ ad annual

    By A Correspodent

     

    R K Swamy BBDO’s work has made its way to the Communication Arts’ Advertising Annual 2012. The ‘Adoption Drive’ Campaign done for Pedigree won in the Consumer Magazine Ads campaign category.

     

    A distinguished panel of jurors selected 142 winning projects from 4423 entries representing the work of 82 countries for the Communication Arts’ 53rd Advertising Annual and online gallery. Said Navneet Virk, Executive Creative Director, R K Swamy BBDO, “It’s indeed a great honor for us. Communication Arts is one of the most prestigious advertising awards in the world and is very tough to get into. The idea is based on a universal insight that ‘a dog is a man’s best friend’. Our approach was radical.”

     

    The visuals are scenes in history and mythology where betrayal is the main theme. This provides a strong context illustrating the universal insight that dogs are known for their loyalty and selflessness, and adopting a dog ensures you have a friend for life.